In the terms of online business, “location, location, location” has taken on a whole new meaning. While we can ship anywhere in the world and potentially engage millions of users in a single day. Our presence both physically and virtually has become more important than ever.
2. • In the terms of online business, “location, location,
location” has taken on a whole new meaning. While
we can ship anywhere in the world and potentially
engage millions of users in a single day. Our
presence both physically and virtually has become
more important than ever. With the competition in
any market growing on a daily basis, you need to
make sure that you’re where your customers are
looking for your service or product. This doesn’t just
go for things like search engine results but user
communities that specialize in what you have to
offer. Being in the right place at the right time both
online and offline can have an astonishing impact on
your bottom line.
3. • Several businesses spend far too much time on search engine
optimization. Whether you rank well in search engine results
or not, the biggest problem you most likely face is that the
keywords that trigger a visit to your site may very well be
poorly targeting the audience you’re actually after. It’s time to
almost jump ship on your search engine optimization tactics
for the time being and look at other websites.
4. • As an example, take one of the keywords that you rank highly
for in Google or Bing, and add the word forum to it. A quick
search will usually give you several forums which contain
plenty of users looking to have their questions answered. It’s
ideal for you to answer as many of these questions as possible
based on your experience and the relevancy of the question to
your own business services. While you aren’t targeting the
masses, you are in fact targeting a highly refined market that
most likely appeal specifically to your business, provided you
know the answer to the question.
5. • Additionally, these forums rank highly on Google with the
exorbitant amount of content they have. If one person has a
question, it’s very likely that others are looking for the same
answers. Don’t be afraid to spend some time on one question
and reap the rewards by answering questions that have yet to
have any answers.
6. • If you’re in a populated area, you’ll also want to
make sure that your local listing is optimized within
search results of all major search engines. Whether
you have a store front or not, your local listing can
dominate search engine results above the fold for
any given local keyword.
7. • Being able to add this kind of real estate to your
business’ search engine results literally guarantees the
odd of increasing both your organic traffic and your
bottom line. You may not be able to accept customers
at your place of business, but you can certainly
increase traffic to your website by providing location
information on local listings within search engine
results and websites such as Yellowpages, Citysearch
and more.
8. • Location isn’t just about where your business is located, but
where your business is looking for customers. Being able to
target your audience is essentially being in the right place at
the right time.
