If you haven’t already heard, Google has released yet another update following their “Panda” update over the last two years. In order to create better search results for users who search on Google, they strive to create more relevant results with unique content.

1. Google Penguin
Update…

2. • If you haven’t already heard, Google has released yet another update
following their “Panda” update over the last two years. In order to create
better search results for users who search on Google, they strive to create
more relevant results with unique content. To rank on Google, you simply
need to follow the rules of the Google guidelines and you can have SEO
success with the right amount of useful content. However, if you don’t
follow the rules of Google land, you may be in for a big dip in your organic
traffic, if you haven’t already seen it. Here’s a few points to remember,
especially when we take the changes that come with Google’s latest
update, “Penguin”.
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3. Doorway Pages
• Doorway pages are pages that usually filled with
content that only take a user to one page, which
would be a point of purchase. Google has learned
over the last few years that these pages are often
filled with spam and present a terrible user
experience for those who click on those links. While
Google never did really like doorway pages, you’ll
find that they’ve never really done anything about
it. If you’ve got several doorway pages, you may
want to reconsider your strategy before Google
throws your site in the penalty box.
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4. Content is Still King…if it’s
Unique
• Google has always favoured unique content in
search results. The “Penguin” update within their
search engine algorithm is going to further
penalize those who use content that isn’t unique to
their own site. Even if you’ve written the content
yourself, Google’s way of choosing which site to
display may not play out in your favour. If you’ve
got loads of content on your site, consider a writing
service like Copyscape to keep an eye out for
anyone stealing your hard-earned words.
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5. Hidden Text and Links
• While this is somewhat of a high school beginner
tactic, Google has made it quite clear that they will
not tolerate hidden text and links within any
website. Normally, this sort of penalty was
reserved for pages that were reported and were
found to be spammy. Google has decided to lay
down the law and will not tolerate ANY hidden
content within your website, spammy or not. This
is one of the ways to get your site penalized
quickly, so double check your site now and make
adjustments as necessary.
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6. Link Building
• If you were working with an SEO agency, at some
point you may have been signed up for link building
services that helped generate links to your site
through link farming. While the major players in
this sort of service were quickly weeded out by
Google, there were still culprits getting away with
this black hat SEO practice. You’ve now got to put
serious effort into your link building program, and
make sure that all of your links come from
legitimate useful sites. Anyone caught using link
farms will, yup, you guessed it, be penalized.
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7. • While the Penguin update is quite the act of Google putting
the hammer down, if you’ve always followed content
guidelines from the number one search engine in the world,
you should have no problems continuing to rank as you did
before the update.
• For more Internet Marketing Tips, visit: http://www.upperhandtech.com
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