3. Client Business Vision: Create value for our clients and their business by providing excellent services in external communications. Objective: Improve Olympian Sports’ external communications strategy through the analysis of industry trends and existing communications channels.
4. Agenda Industry information Opportunities & Trends Problems Scope & Methods Facilities Qualifications and Costs Benefits Conclusion
8. Overview: Trends Balance of work life & personal life Global competition Community leadership Athlete endorsements Green movement E-commerce Healthy lifestyle Problem
10. Scope & Methods Olympian Sports’ current strategy Website, blog, yellow-pages, recreation centres Not specific to target audience Minimal updates Improve communications strategy Billboards, radio, newspaper, weekly flyers Ease of use Design Target audience Facilities
11. Facilities University of Saskatchewan Murray library Extensive database Technical support Knowledgeable staff Timeline
12. Timeline Additional research Thorough analysis of findings Complete recommendations Formulate & present final report Costs
13. Costs Competitive pricing Industry pricing & discounts Fixed, hourly, retained fees Our clients always get the best price! Benefits
14. Benefits Expansion of market share Improve company image Increase community presence Increase sales Conclusion
15. Conclusion We are committed to provide a solid communications strategy coupled with flexibility and the right tactical choices to guarantee immediate and long-term success.
