SlideShare ist ein Scribd-Unternehmen logo
1 von 2
Downloaden Sie, um offline zu lesen
Posicionamiento En Web
Nuestro objetivo es generar un incremento de trafico web lo que se traduce en mas llamados,
cotizaciones y ventas. Un contenido con mas palabras a igualdad de condiciones tiene mas
preferencia en el momento de posicionar puesto que entre otras muchas cosas es capaz de abarcar
mayores cotas de palabras claves y una semantica mas enriquecida que un contenido corto.
Es decir, si lanzo un post sobre como conseguir dinero con un blog” manana y en un mes le anado
dos mil quinientos palabras mas esto va a ser una senal de peso que terminara por conformar una
pieza de contenido mayor que el buscaodr debera indexar nuevamente, lo cual afecta a un
posicionamiento normalmente mejorado.
Imaginemos que tienes un weblog de marketing y una de tus pestanas es una seccion llamada algo
asi como diccionario en linea Pues si mantienes los mismos terminos y la pagina es constante
durante anos no posicionara mucho mas, no obstante si continuas periodicamente anadiendo
terminos el posicionamiento Seo de esa pagina concreta continuara mejorando.
Es util para tu posicionamiento Seo citar y referenciar en tus articulos mediante links salientes
aquellas fuentes de autoridad que son ya relevantes a los ojos de Google y que ya forman una parte
de tu nicho.
A mi parecer este punto se refiere a que por ejemplo, los habituales weblogs orientados solo a 1
como maximo dos palabras clave con el unico objetivo de explotar un micro nicho y monetizarlo no
son paginas bien vistas por Google.
La utilizacion de videos de Youtube en tu pagina es un factor posicionamiento seo google bien visto a
ojos de Google ya que por un lado es el dueno y por ende destina una zona de los resultados de
busqueda a los videos alojados en Youtube.
Los backlinks que proceden de la Home Page generalmente son enlaces con una mayor fuerza,
puesto que esta es la zona de la Web que mas links recibe normalmente y por consiguiente es la que
suele estar mas hinchada de Page Authority.
Las paginas que son clickadas un mayor numero de veces en las SERPS para un contenido
determinado, tienen mayor propension a elevar su posicionamiento Seo para la keyword principal de
ese contenido particularmente.

Weitere ähnliche Inhalte

Empfohlen

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Empfohlen (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Posicionamiento En Web

  • 1. Posicionamiento En Web Nuestro objetivo es generar un incremento de trafico web lo que se traduce en mas llamados, cotizaciones y ventas. Un contenido con mas palabras a igualdad de condiciones tiene mas preferencia en el momento de posicionar puesto que entre otras muchas cosas es capaz de abarcar mayores cotas de palabras claves y una semantica mas enriquecida que un contenido corto. Es decir, si lanzo un post sobre como conseguir dinero con un blog” manana y en un mes le anado dos mil quinientos palabras mas esto va a ser una senal de peso que terminara por conformar una pieza de contenido mayor que el buscaodr debera indexar nuevamente, lo cual afecta a un posicionamiento normalmente mejorado. Imaginemos que tienes un weblog de marketing y una de tus pestanas es una seccion llamada algo asi como diccionario en linea Pues si mantienes los mismos terminos y la pagina es constante durante anos no posicionara mucho mas, no obstante si continuas periodicamente anadiendo terminos el posicionamiento Seo de esa pagina concreta continuara mejorando. Es util para tu posicionamiento Seo citar y referenciar en tus articulos mediante links salientes aquellas fuentes de autoridad que son ya relevantes a los ojos de Google y que ya forman una parte de tu nicho. A mi parecer este punto se refiere a que por ejemplo, los habituales weblogs orientados solo a 1 como maximo dos palabras clave con el unico objetivo de explotar un micro nicho y monetizarlo no son paginas bien vistas por Google. La utilizacion de videos de Youtube en tu pagina es un factor posicionamiento seo google bien visto a ojos de Google ya que por un lado es el dueno y por ende destina una zona de los resultados de busqueda a los videos alojados en Youtube.
  • 2. Los backlinks que proceden de la Home Page generalmente son enlaces con una mayor fuerza, puesto que esta es la zona de la Web que mas links recibe normalmente y por consiguiente es la que suele estar mas hinchada de Page Authority. Las paginas que son clickadas un mayor numero de veces en las SERPS para un contenido determinado, tienen mayor propension a elevar su posicionamiento Seo para la keyword principal de ese contenido particularmente.