A WIP Systems Map illustrating the relationship between art and quality of life, for the How Art Works project.

1. Monitor Institute
A member of the Monitor Group
HOW ART WORKS: Asheville NC Convening
19 April 2012
BEIJING CAMBRIDGE CASABLANCA CHICAGO DELHI DUBAI HONG KONG JOHANNESBURG LONDON LOS ANGELES MOSCOW MUMBAI
MUNICH NEW YORK PARIS RIYADH SAN FRANCISCO SÃO PAULO SEOUL SHANGHAI SINGAPORE TOKYO TORONTO ZURICH

2. INTRODUCING SYSTEMS MAP 3.0
Arts
Infrastructure
Education Human
& Training Nature
New Forms of Artists
Desire to
Self Expression
Produce Art
Works of Arts
New Outlets for
Self Expression
Arts Experiences /
Direct & Indirect Consumption Individual
Economic Value of Art Value of Art
Creative Capacity Sense of
of Society Cultural Belonging
Vitality
Community &
Social Value of Art
2

3. THE (REVISED) ARTS IMPACT APPLE
Tier 1 Structure — Primary Inputs
ARTS
INFRASTRUCTURE
EDUCATION HUMAN
& TRAINING NATURE
New Forms of
Self Expression Artists
Desire to
Produce Art
New Outlets for Works of Arts
Self Expression
Arts Experiences /
Direct & Indirect Consumption Individual
Economic Value of Art Value of Art
Creative Capacity Sense of
of Society Cultural Belonging
Vitality
Community &
Social Value of Art
3

4. THE (REVISED) ARTS IMPACT APPLE
Tier 2 Structure — Four Types of Impact
Arts
Infrastructure
Education Human
& Training Nature
New Forms of Artists
Desire to
Self Expression
Produce Art
Works of Arts
New Outlets for
Self Expression
Arts Experiences /
DIRECT & INDIRECT Consumption INDIVIDUAL
ECONOMIC VALUE OF ART VALUE OF ART
CREATIVE CAPACITY Sense of
OF SOCIETY Cultural Belonging
Vitality
COMMUNITY & SOCIAL
VALUE OF ART
4

5. THE (REVISED) ARTS IMPACT APPLE
Tier 3 Structure — Critical Impact Cascade
Arts
Infrastructure
Education Human
& Training Nature
New Forms of Artists
Desire to
Self Expression
Produce Art
Works of Arts
New Outlets for
Self Expression
Arts Experiences /
Direct & Indirect Consumption Individual
Economic Value of Art Value of Art
Creative Capacity Sense of
of Society Cultural Belonging
Vitality
Community &
Social Value of Art
5

6. THE (REVISED) ARTS IMPACT APPLE
Tier 4 Structure — Social, Cultural and Personal Derivatives
Arts
Infrastructure
Education Human
& Training Nature
Artists
NEW FORMS DESIRE TO
OF SELF PRODUCE ART
EXPRESSION
Works of Arts
NEW OUTLETS
FOR SELF
EXPRESSION
Arts Experiences /
Direct & Indirect Consumption Individual
Economic Value of Art Value of Art
Creative Capacity SENSE OF
of Society CULTURAL BELONGING
VITALITY
Community &
Social Value of Art
6

7. THE (REVISED) ARTS IMPACT APPLE
Seeing the Original Bi-valve Heart — Maintained and Expanded
Arts
Infrastructure
Education Human
& Training Nature
New Forms of Artists
Self Expression Desire to
Produce Art
Works of Arts
New Outlets for
Self Expression
Arts Experiences /
Direct & Indirect Consumption Individual
Economic Value of Art Value of Art
Creative Capacity Sense of
of Society Cultural Belonging
Vitality
Simple
“Bi-valve”
Arts
Community &
Social Value of Art Enrich
Generate
Human
Artifacts
Experience
Capacity to
Express
Oneself
Produce Cultural, Produce
Social and Economic
Cognitive Value Value
“Quality
of Life”
7

8. THE (REVISED) ARTS IMPACT APPLE
Quality of Life as Sum of Impacts
Arts
Infrastructure
Education Human
& Training Nature
New Forms of Artists
Desire to
Self Expression
Produce Art
Works of Arts
New Outlets for
Self Expression
Arts Experiences /
DIRECT & INDIRECT Consumption INDIVIDUAL
ECONOMIC VALUE OF ART VALUE OF ART
CREATIVE CAPACITY Sense of
OF SOCIETY Cultural Belonging
Vitality
COMMUNITY & SOCIAL
VALUE OF ART
 Quality of Life, as contributed to by the arts, can be expressed as a product of the four varieties of arts impact
 Quality of Life = Creative Capacity of Society + Direct and Indirect Economic Value of Art + Individual Value of
Art + Community and Social Value of Art
8

9. THE (REVISED) ARTS IMPACT APPLE
Identifying Key System Multipliers
 Markets and Subsidies: Arts
Can influence overall vitality of Infrastructure
the arts by supporting training, Education Human
infrastructure, artists, and & Training Nature
audience access to arts
experiences
 Politics: New Forms of Artists
Can redirect support for Self Expression Desire to
education and infrastructure, Produce Art
as well as perceptions of art
value and arts risk to both “System Works of Arts
individuals and communities
Multipliers” New Outlets for
 Technology: Self Expression
hit the
Can expand how art is
expressed, introduce new system in
Arts Experiences /
outlets and channels for complex and Direct & Indirect Consumption Individual
expression, alter works of art, subtle ways Economic Value of Art Value of Art
and redefine arts experience to influence Creative Capacity Sense of
 Demographics: system of Society Cultural Belonging
Can influence the composition Vitality
dynamics
of arts community and arts
audiences, alters the ability to over time
pay for arts access, and
changes preferred mediums for Community &
accessing art. Social Value of Art
 Time:
Can alter the total stockpile of
available art, the level of
preservation of the stockpile,
the period (s) over which art is
consumed, and the depth of
historical perspective on art
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10. SYSTEMS MAP 3.0: What If…?
Don asked participants to assess the Systems Map from the point of view of ONE of the following five lenses, keeping two
questions in mind:
Five Lenses Two Questions
1
1. Expand the definition of ‘arts’ How might variables
and/or pathways change?
2. ‘Consumer’ versus ‘maker’ perspective
3. What about technology and new mediums 2
4. What about markets and subsidies Which parts become
more or less important?
5. What about politics
10