Selling Through Pinterest.

1. www.masonjars.com

2. The reCAP Story
Established in 2011; Launched in 2012
Excellent online sales, including Amazon &
MasonJars.com
Current focus on small “indie” retailers
“Like any Mom meeting a challenge,
when I can't find what I need, I make
it. I set out to develop the perfect
Mason Jar pour cap. My main
priorities were to create a product
that was safe to use, eco-friendly,
able to be manufactured in the
United States, and, of course, multi-
purpose.”

3. Award-winning design | Commitment to quality | Sustainable Values
The reCAP Difference
When it comes to design, reCAP’s unique look and
functionality performs like no other product on the market.
We are committed to providing the highest-quality product
that is not only safe for customers but good for the
environment as well.
The "re" in reCAP means that we are focused on reducing
waste and resizing our environmental footprint.
www.masonjars.com

4. We’re Always
Growing
200+ Wholesale Partners
Fully global: Distribution in North &
South America, Australia, Europe, and
Asia
More than 30K orders on Amazon.com in
2013; Earned Amazon’s “Top Holiday
Seller” in 2012 & 2013

5. We’re Always On!

7. Our Pinterest Presence
1,775 Followers
23 Boards
859 Pins
104 Likes

8. Photo Credit: Mashable
Pinning for
Sales

9. 2010…5,000
2013…34.9 million
30 million…
Talk About Growth

11. Launched April 2014

12. Have you searched for your product?
Credit: SocialMarketingWriting.com

13. Sign up for & READ emails from
the Pinterest Partner Team!
Check Your Inbox
Great tips and ideas!

14. Pinners are Buyers
• Know your ideal customer better…
Search keywords that you would want your ideal
customer to use when looking for you
Go Deeper into Search – GUIDES!
Focus on Discovery, be descriptive, solve
problems, become an expert (We’ve capitalized
on this @ reCAP!)
Don’t forget mobile and tablet!

15. Source: boticca.com

16. Make it easy for your customers to do the work for
you!
Make it Easy…

17. Award-winning design | Commitment to quality | Sustainable Values
#WhatWillYouReCAP
Hashtag on appropriate posts.
Plans to expand with future hashtags that
engage our target audience.
www.masonjars.com

18. Tips
1. Coupons and Pre Sales
2. Pinterest SEO
Your own company URL
Include company keywords in your About section
Include links back to your web site
Use Pin Board names to reflect keywords
Use hashtags in pin descriptions (think multi-channel)
Make good use of your pin descriptions (price, search
terms, keywords)
3. Rich Pins
4. Contests
5. Cross-promote

19. www.masonjars.com
Questions?
joelyn@masonjars.com | @jojobu