1. Real Estate Services Proposal
Joanna Champagne Prepared Especially for:
REALTOR You!
860-538-5029
117 North Main Street, Southington CT
477 South Broad Street, Meriden CT
1236 Main Street, Branford CT
265 Hazard Avenue, Enfield CT

2. The Purpose of this Presentation
• Understand your goals, objectives and • Discuss current market conditions and market
expectations…it’s all about you! data to establish the market value of your
home.
• Understand your home and its valuable
features and benefits. • Discuss your pricing thoughts and pricing
strategies.
• Discuss the benefits of the CENTURY 21 brand.
• Select the listing price for your home.
• Discuss our local market presence and my
professional representation services. • Explain my plan of action
• Assure your confidence in our service. • Start getting your home SOLD!!

3. Working Together to Achieve Your Goals
Your goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s selling process. In order to
set the foundation for a successful transaction for your home, let’s discuss the following topics:
• Why you are selling your home?
• Tell me about the time frame for your move?
• What is determining that specific deadline?
• Are there any challenges that you anticipate that we might have in selling your home?
• Are there specific services that you want from me?
• What would it take for you to be confident my services would meet your requirements?
CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood. Our
knowledge, expertise, and total commitment to your goals drive a selling process that runs smoothly and achieves success.

4. Bio
Joanna Champagne 860.538.5029
•Sales Agent with the Number Once Brand in Real Estate – CENTURY 21
•Sales Agent with the Number Once Century 21 Office in Connecticut!
CENTURY 21 AllPoints Realty!
•20 years in Real Estate & Residential Construction
•Insurance Executive / Property Casualty until 2011
•Treasurer for Georgetown Condominium Association
•REALTOR with the National Association of Realtors
•Member of the Connecticut Association of Realtors
•Member of the Hartford Board of Realtors
•Member of the Connecticut MLS
•Member of the Southington Chamber of Commerce
Charities: Easter Seals / JDRF
Mother of two successful adult daughters
Known for Great Service, Great Communicator , I believe in giving the best information to help people make the wise
decisions for their largest investments!

5. My Commitment to You
Great Service Great * Communication * Great Results
Joanna Champagne
REALTOR
860-538-5029
117 North Main Street, Southington CT
477 South Broad Street, Meriden CT
1236 Main Street, Branford CT
265 Hazard Avenue, Enfield CT
Let me go to work for you now!

6. The Unique Value of Your Home
In order to take advantage of the comprehensive marketing that the CENTURY 21® Brand offers, it is important
that we get to know your home as well as you do. Let’s use the following points of discussion to explore the
features of your home that might be most attractive to a potential buyer:
• What caused you to buy this home?
• Which features of the home have you enjoyed?
• Features that a typical buyer might miss when walking through?
• Other features or benefits to highlight?
Highlighting the unique features and benefits of your home is essential in ensuring that it receives the value it
deserves.

7. CENTURY 21®: The Gold Standard

8. CENTURY 21® at a Glance
There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries.
• Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization
• Founded in 1971
• Part of the Realogy Franchise Group
• Operate in approximately 8,000 offices around the world
• Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most when
consumers think of real estate services
We strive every day to better understand your needs to help you complete a successful transaction for your home. We
embrace your goals as our own.
CENTURY 21® has the longevity to navigate you through this marketplace
* Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a
home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin
of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.

9. An Industry Leader
For the past decade, CENTURY 21®
has reigned as the nation’s most
recognized brand in real estate!
Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and
who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of
1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global
market research organization.

10. Finding Buyers For Your Home

11. Attracting Buyers
Did you know...
• 90% of home buyers use the internet to
search for a new home*
• 38 million home buyers search the
internet each month for real estate
information*
• Only 9% of home buyers used
newspapers as a source of information
when purchasing a home*
The internet is the place to be and
CENTURY 21® is there!
*2010 National Association of Realtors Profile of Home Buyers and Sellers
We get your property noticed!

12. A World Class Web site
century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure
and will include detailed information about the property and the surrounding community.
Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers and
sellers, including:
• An award-winning online marketing program that helps drive over 2 million visitors to our site each
month
• A new expanded search that features one-click access to millions of listings
• Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with
multiple photos, property details, and open house information

13. A Powerful Web Presence
It’s an axiom as old as the industry itself - location is everything! That’s why we feature all of our
listings on many of the Internet’s most visited real estate Web sites, including:
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

14. A Powerful Web Presence – 500+ Websites!
AL Alabama Web Page GA The Tifton Gazette MI Grand Traverse Herald OH Chillicothe Homes for Sale SC Shemcreek TX Pegasus News
AL Classified Ad Network GA Valdosta Daily Times MI Livonia Homes for Sale OH Coshocton Homes for Sale SC Rock Hill Homes for Sale TX Star Community Newspapers
AL Montgomery Homes for Sale GA Cordele Dispatch MI Monroe News OH Lancaster Homes for Sale SD Sioux Falls Homes for Sale TX KVUE
AL North Jefferson News GU Bridewater Homes for Sale MI The Record-Eagle
OH Newark Homes for Sale TN Clarksville Homes for Sale TX KXAN
AL St. Clair News Aegis HI Honolulu Homes for Sale MI Port Huron Homes for Sale
AL The Cullman Times ID KTVB MI Wood TV OH Zanesville Homes for Sale TN Citizen Tribune TX Hood Count News
AL The Leeds News ID 2 News MN ABC Newspapers OH WDTN TN Chatanooga.com TX KDH Real Estate
AL The News Courier ID Zidaho MN ER Star News OK OklahomaCity.com TN Crossville Chronicle TX Get Homes Houston
AK Anchorage Homes for Sale ID Boise Homes for Sale MN Home Magazine OK Urban Tulsa TN Jackson Homes for Sale TX Rockwall County Herald Banner
AZ AZ ZapHomes IL Belleville Homes for Sale MN Mankato Free Press OK Pauls Valley Daily Democrat TN Elk Valley Times TX Royse City Herald Banner
AZ Phoenix Homes for Sale IL Chicago Homes for Sale MN The Land OK Woodward News TN Grundy County Herald TX Commerce Journal
AZ The Phoenix IL Commercial News MN Southwest Homes Now OK Ft. Gibson Times TN Herald Chronicle TX Cedar Creek Pilot
AZ West USA Realty IL Effingham Daily News MN St. Cloud Homes for Sale
OK Hartshorne Sun TN Murfreesboro Homes for Sale TX Athens Daily Review
AZ Yuma.com IL Mt. Vernon Register News MN This Week Live
AZ Ztucson IL Shelbyville Daily Union MS Biloxi Homes for Sale OK The Midwest City Sun TN Nashville Homes for Sale TX Cleburne Times Review
CA The Bakersfield Californian IL Times-Leader MS Hattiesburg Homes for Sale OK The American TN Tullahoma News TX Corsicana Daily Sun
CA ASUN IN Goshen News MS Jackson Homes for Sale OK Tuttle Times TN Manchester Times TX Gainesville Daily Register
CA Bakersfield Homes IN Hendricks County Flyer MS Laurel Leader-Call OK Stilwell Democrat Journal TN Nashville Scene TX Greenville Herald Banner
CA Coast Sider IN The Herald Bulletin MS The Meridian Star OK Waurika News Democrat TX El Paso Homes for Sale TX The Huntsville Item
CA Fresno Homes for Sale IN Indianapolis Homes for Sale MS Picayune Item OK Westville Reporter TX Forth Worth Homes for Sale TX Jacksonville Daily Progress
CA LA Weekly IN Lafayette Homes for Sale MS The Poplarville Democrat OK The Ada Evening News TX Killeen Daily Herald TX Mineral Wells Index
CA Los Angeles Homes for Sale IN Muncie Homes for Sale MS The Star Herald
OK Chickasha Express Star TX Pegasus News TX The Orange Leader
CA OC Weekly IN Richmond Homes for Sale MO Kansas City Homes for Sale
CA Monterey Homes for Sale IN XL Marketing MO Springfield Homes for Sale OK Claremore Daily Progress TX Star Community Newspapers TX Palestine Herald-Press
CA Phoenix REIC IN Batesville Herald-Tribune MO Columbia Tribune OK The Duncan Banner TX KVUE TX The Port Arthur News
CA Oakland Home for Sale IN The Zionsville Times Sentinel MO Ozarks Home Hunter OK Edmond Sun TX KXAN TX San Marcos Daily Record
CA Ramona Sentinel IN Greensburg Daily News MO Real Estatest Joe OK Enid News & Eagle TX Hood Count News TX Weatherford Democrat
CA San Mateo Homes for Sale IN The Evening News MO Lincoln County Journal OK The McAlester News Capital OR KGW UT St. George Homes for Sale
CA SDNN IN Kokomo Tribune MO RFT OK The Muskogee Phoenix OR Best Buy Real Estate VT Burlington Homes for Sale
CA Fremont Homes for Sale IN The Lebanon Reporter MO Real Estate Weekly KC OK The Norman Transcript OR KVAL VA The Central Virginian
CA SF Examiner IN The Pharos-Tribune MO New Haven Leader
OK Pryor Daily Times PA Allentown Homes for Sale VA North Umberland Echo
CA Pleasanton Homes for Sale IN The Tribune MO Hermann Advertiser Courier
CA Silvar IN The Tribune Star MO Bowling Green Times OK The Stillwater Newspress PA State College Homes for Sale VA Northern Neck News
CA Hayward Homes for Sale IN Washington Times Herald MO Elsberry Democrat OK Tahlequah Daily Press PA Erie Homes VA NV Daily
CA The Sun Chronical IN Rushville Republican MO Vandalia Leader OR Salem Homes for Sale PA The Daily Item VA Caroline Progress
CA Palm Springs Homes for Sale IN Wish MO Fireside Guard OR Portland.com PA The Danville News VA Gooch Land Courier
CA Sacremento Homes for Sale IN WTHI MO The Joplin Globe OR My Central Oregon PA Allied News VA Wavy
CA Salinas Homes for Sale IN WANE MT Great Falls Homes for Sale OR KATU PA The Tribune-Democrat VA Herald Progress
CA Merced Homes for Sale IN WLFI MT Southwest Montana Real Estate OR KGW PA The Meadville Tribune VA Hampton Roads Homes for Sale
CA San Jose Homes for Sale IA Ad Express & Daily Iowegian NE Plattsmouth Journal
OR Best Buy Real Estate PA New Castle News VA Staunton Homes for Sale
CA San Luis Obispo Homes for Sale IA Des Moines Homes for Sale NV Las Vegas Sun
CA Visalia Homes for Sale IA Iowa City Homes for Sale NV Reno Homes for Sale OR KVAL PA The Herald WA Bellingham Homes for Sale
CA Modesto Homes for Sale IA Knoxville Journal Express NH Derry News/Weekender PA Allentown Homes for Sale SC Aiken Standard WA Tacoma Homes for Sale
CA Walnut Creek Homes for Sale IA Pella Chronicle NJ Bridewater Homes for Sale PA State College Homes for Sale SC Beaufort Homes for Sale WA Olympia Homes for Sale
CO Fort Collins Homes for Sale IA Clinton Herald NJ Cherry Hill Homes for Sale PA Erie Homes SC Columbia Homes for Sale WA Pasco-Kennewick Homes for Sale
CO Grandjunction.com IA The Oskaloosa Herald NJ Morristown Homes for Sale PA The Daily Item SC Greenville Homes for Sale WA KOMO News
CO Westword IA Ottumwa Daily Courier NJ Neptune Homes for Sale PA The Danville News SC Hilton Head Homes for Sale WA Spokesman Homes
CT All About Darien KS Farm Talk NJ East Brunswick Homes for Sale PA Allied News SC Myrtle Rock Homes for Sale WA GoSkagit
CT American Towns KS Wichita Homes for Sale NJ Press of Atlantic City
PA The Tribune-Democrat SC CCP WA Seattle Weekly
CT Hartford Homes for Sale KY Big Daily News NJ Jersey Devil Homes
CT Metro Hartford Homes KY Homebuyer KY NJ North Jersey PA The Meadville Tribune SC Shemcreek WA King5
CT WTNH KY Grayson Journal Enquirer NJ Inside Today PA New Castle News SC Rock Hill Homes for Sale WA KREM
DE DE ZapHomes KY The Sentinel Echo NJ Vineland Homes for Sale PA The Herald SD Sioux Falls Homes for Sale WA Spokane.com
DE Wilmington Homes for Sale KY Wayne County Outlook NM Las Cruces Homes for Sale SC Aiken Standard TN Clarksville Homes for Sale WADC Washington Post
FL Bradenton Homes for Sale KY Morehead News NM KRGE SC Beaufort Homes for Sale TN Citizen Tribune WV Huntington Homes for Sale
FL St. Petersburg Times KY Olive Hill Times NY Binghamton Homes for Sale SC Columbia Homes for Sale TN Chatanooga.com WV Herald Dispatch Homes
FL Fort Lauderdale Homes for Sale KY McCreary County Record NY Elmira Homes for Sale SC Greenville Homes for Sale OR KGW WV Montgomery Herald
FL Miami New Times KY The Independent NY Ithaca Homes for Sale
SC Hilton Head Homes for Sale OR Best Buy Real Estate WV The Fayette Tribune
FL Fort Myers Homes for Sale KY Times Tribune NY Long Island Homes for Sale
FL Fox 10 TV KY Glasgow Daily Times NY Poughkeepsie Homes for Sale SC Myrtle Rock Homes for Sale OR KVAL WV Princeton Times
FL Melbourne Homes for Sale KY Richmond Register NY Rochester Homes for Sale SC CCP PA Allentown Homes for Sale WV The Register Herald
FL MicoHomes KY Commonwealth Journal NY Residential NYC SC Shemcreek PA State College Homes for Sale WV Bluefield Daily Telegraph
CA Merced Homes for Sale KY Lexington Homes for Sale NY Village Voice SC Rock Hill Homes for Sale PA Erie Homes WV Times West Virginian
CA San Jose Homes for Sale KY Louisville Homes for Sale NY The Daily Star SD Sioux Falls Homes for Sale PA The Daily Item WI Fox 11 Online
CA San Luis Obispo Homes for Sale LA Alexandria Homes for Sale NY The Press-Repulican TN Clarksville Homes for Sale PA The Danville News WI Appleton Homes for Sale
CA Visalia Homes for Sale LA Lafayette Homes for Sale NY Cooperstown Crier TN Citizen Tribune PA Allied News WI Green Bay Homes for Sale
CA Modesto Homes for Sale LA Louisiana Press Journal NY Lockport Union-Sun & Journal
TN Chatanooga.com PA The Tribune-Democrat WI Manitowoc Homes for Sale
CA Walnut Creek Homes for Sale LA Opelausas Homes for Sale NY The Journal-Register
CO Fort Collins Homes for Sale LA Monroe Homes for Sale NY Tonawanda News TN Crossville Chronicle PA The Meadville Tribune WI Marshfield Homes for Sale
CO Grandjunction.com LA New Orleans Home NY WIVB TN Jackson Homes for Sale PA New Castle News WI Oshkosh Homes for Sale
CO Westword LA Shreveport Homes for Sale NY White Plains Homes for Sale TN Elk Valley Times PA The Herald WI Sheboygan Homes for Sale
CT All About Darien ME Bangor Daily News NC Asheville Homes for Sale TN Grundy County Herald SC Aiken Standard WI Stevens Point Homes for Sale
CT American Towns ME Maine Home Seller NC Charlotte Homes for Sale OK Tahlequah Daily Press SC Beaufort Homes for Sale WI Wausau Homes for Sale
CT Hartford Homes for Sale MD Baltimore Homes for Sale NC Charlotte Homes for Sale OR Salem Homes for Sale SC Columbia Homes for Sale WI Wisconsin Homes for Sale
CT Metro Hartford Homes MD Carroll County Times NC Raleigh Homes for Sale OR Portland.com SC Greenville Homes for Sale NAT’L CNN Money
CT WTNH MD Cumberland Times News NC Salisbury Post
OR My Central Oregon SC Hilton Head Homes for Sale NAT’L CVHP
DE DE ZapHomes MD MD ZapHomes NC Wavy
DE Wilmington Homes for Sale MD Salisbury Homes for Sale NC Stanly News and Press OR KATU SC Myrtle Rock Homes for Sale NAT’L Fizber
FL Bradenton Homes for Sale MA Andover Townsman NC The Randolph Guide OR KGW SC CCP NAT’L Fox Business
FL St. Petersburg Times MA Gloucester Daily Times NC The Daily Southerner OR Best Buy Real Estate SC Shemcreek NAT’L Gazetter Mail Homes
FL Fort Lauderdale Homes for Sale MA The Haverhill Gazette OH Cincinatti Homes for Sale OR KVAL SC Rock Hill Homes for Sale NAT’L Gethomesh
FL Miami New Times MA The Salem News OH Fremont Homes for Sale PA Allentown Homes for Sale SD Sioux Falls Homes for Sale NAT’L Intagent
FL Fort Myers Homes for Sale MA The Daily News of Newburyport OH Mansfield Homes for Sale PA State College Homes for Sale TN Clarksville Homes for Sale NAT’L Kiplinger
FL Fox 10 TV MA The Eagle-Tribune OH Marion Homes for Sale PA Erie Homes TN Citizen Tribune NAT’L Local.com
FL Melbourne Homes for Sale MA WWLP OH Port Clinton Homes for Sale
PA The Daily Item TN Chatanooga.com NAT’L Lycos Classifields
FL MicoHomes MI Battle Creek Homes for Sale OH Dayton.com
GA Macon Homes for Sale MI Detroit Homes for Sale OH Fox Toledo PA The Danville News TN Crossville Chronicle NAT’L Maineville
GA The Moultrie Observer MI Lansing Homes for Sale OH The Star Beacon PA Allied News TN Jackson Homes for Sale NAT’L Media General
GA Thomasville Times-Enterprise MI Livingston Homes for Sale OH Bucyrus Homes for Sale PA The Tribune-Democrat TN Elk Valley Times NAT’L Military.com
PA The Meadville Tribune TN Grundy County Herald NAT’L My Area Network
PA New Castle News TN Herald Chronicle NAT’L My Bank Loans
PA The Herald TN Murfreesboro Homes for Sale NAT’L Parade
SC Aiken Standard TN Nashville Homes for Sale NAT’L School Matters
SC Beaufort Homes for Sale TN Tullahoma News NAT’L ShowMeLocal
SC Columbia Homes for Sale TN Manchester Times NAT’L US News and World Report
SC Greenville Homes for Sale TN Nashville Scene NAT’L Walmart
SC Hilton Head Homes for Sale TX El Paso Homes for Sale NAT’L WPRI
SC Myrtle Rock Homes for Sale TX Forth Worth Homes for Sale NAT’L Zilpy
SC CCP TX Killeen Daily Herald

15. LEADROUTER
The CENTURY 21® LeadRouter System is a software application empowering CENTURY 21 agents to receive
buyer leads for your property from wherever they are, instantaneously. LeadRouter sends alerts when a
potential buyer inquires about your property, enabling me to respond immediately. This means that
buyers interested in your property will be able to reach me quickly and according to the 2010 National
Association of Realtor’s® Profile of Homebuyers and Sellers, 64% of buyers used the first agent that
contacted them.

16. Keeping You
Informed
Online Marketing
Summary
Our exclusive "Golden Ruler" tool is a listing
measurement device that provides reports on the
number of consumer views and leads on your online
property listing.
See Next Page!

17. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

18. As a CENTURY 21® professional I will...
Provide you with professional, personalized service
Monitor details and coordinate marketing activities
Marketing
for the sale of your home
Show your property to qualified buyers
Present all written offers
Facilitate the closing
Our proven Marketing System also offers traditional and proprietary
marketing tools, systems and services to help get your home
sold, including: Website Listing Distribution Network
National Advertising
CENTURY 21 Internet Marketing Program: Local Advertising
www.century21.com Global Referral Network
www.century21espanol.com Seller Service Pledge®
Neighborhood Profiles Mortgage℠ Services
Targeted E-mail Communication Preferred Client Club Marketing
Social Media Website Direct Mail Marketing
- Facebook Fine Homes & Estates Digital Magazine
- Twitter Buyer lead distribution program
- YouTube (LeadRouter)
- Flickr Client lead reporting tool (Golden Ruler)

19. My Offices
Under Regional President
Beverly A. Peterson

20. IN 2008 - 2011
Under Beverly A. Peterson
we were the #1
CENTURY 21
Office in
Connecticut!

21. Also, under CEO
& President
Beverly A.
Peterson
we were awarded
the Technology
Company of
the Year for
Century 21!

23. A History of Proven Results Not only were we the # 1 Century 21 Office in
Connecticut in 2008, 2009 we were the only CENTURY 21 office to
receive the Centurion Award! We are on track to do it again!
Market Share Century 21 AllPoints Realty 2009
Page 23

24. Market Share 2010

25. Market Share YTD 2012
Corp Office Location

26. Offices Under President & CEO Beverly A. Peterson
Southington, CT Office Meriden, CT Office Branford, CT Office
117 North Main Street 477 South Broad Street 1236 Main Street
Southington, CT 06489 Meriden, CT 06450 Branford, CT 06405
Phone: 203-481-7247
Phone: 860-621-8378 Phone:203- 634-1876 Toll Free:1-800-525-7793
Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-481-4075
Fax: 860-276-8032 Fax: 203-237-4142
C21 AllPoints Realty
Enfield, CT Office The Real Estate
Career Development Center
Development Center
265 Hazard Avenue 143 North Main Street
Enfield, CT 06082 Pre-License School
143 North Main Street Phone: 860-378-1456
Phone: 860.745.2121 Toll Free:1-800-525-7793
Fax: 860-763-1445 Phone: 860-378-1479
Fax: 860-276-0369
Fax: 860-276-0369

27. Southington
Southington, CT Office
117 North Main Street
Southington, CT 06489
Toll Free:1-800-525-7793
www.cthomeseekers.com
Beverly Peterson Broker / Owner

28. Branford
We’ve Moved!
Ryan Peterson General
Manager
Century 21 AllPoints Realty
CENTURY 21 AllPoints Realty
1236 Main Street
Lockworks Square
Branford, CT 06405
www.cthomeseekers.com

29. Meriden, CT Office
477 South Broad Street
Meriden, CT 06450
Phone:203- 634-1876
Toll Free:1-800-525-7793
Our Purpose Fax: 203-237-4142
To establish lifelong relationships with the families and households in our
marketplaces by providing sound advice, outstanding service and reliable results
when it comes to any of their real estate needs.
Kelly Peterson Coach
& Manager of the Meriden Office
203-634-1876
Serving the Great State of Connecticut
www.cthomeseekters.com

30. Enfield
CENTURY 21 AllPoints Realty
265 Hazard Avenue
Enfield CT
Phone 860.745.2121
Toll Free: 800.525.7793
www.c21allpointsrealty.com
Beverly Peterson President & CEO
Ryan Peterson General Manager

31. The Career Center, New Homes Div. & Strategic Marketing
Coaching & Mentoring is available to
New and Experienced Agents in the
following areas:
•Advanced CMA workshops for target
marketing and statistics
•Technology including Social
Networking
•Online Slide Show Presentations
•Foreclosures purchasing at Auctions
Coaching & Training is done Via Apple •Short Sale & Commercial Training
TV through all Service Centers! through C21 Corporate, work shops
and online.
•Century 21 Corporate Partnership
The New Homes &
Marketing
Coaching PEP
Center •Century 21 Online Sessions
143 North Main Street
Southington, CT 06489 •Sales Technique Workshops & and
Phone: 860-621-8378 MORE!
Toll Free:1-800-525-7793
Fax: 860-276-0369

32. Call Center
Open 7 Days a Week to Capture All Calls and
Internet Leads, and to set up showings on
company listings. While we are doing what we
do, leads that come in on the sale of your home,
won’t fall through the cracks!
1. Capture Lead - Transfer to Agent who knows the
most about that property
2. Record and put in a follow up plan based on agent
feedback.
3. Incubate leads – good service – more sales

33. www.cthomeseekers.com

35. Our Commitment to You
Seller Service Pledge
As an independently owned and operated CENTURY 21® Office, we are dedicated to providing you with service that is professional,
courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provide you with the following services:
1. Dedicate ourselves to making the process of selling your home as easy and successful as possible
2. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate
practices
3. Hold your best interests in the highest regard throughout the process
4. Value and respect your time, being as efficient and effective as possible
5. Understand your needs and respond quickly
6. Utilize my knowledge, resources and training to best serve you
7. Provide regular progress reports throughout the process and discuss with you comments received about your property
8. Explain each step of the process and act as a guide to help you make informed decisions
9. Make recommendations to enhance the marketability of your property
10. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your
home and receive the value it deserves
11. Review various financing alternatives
12. Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help best market your
property
13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances
14. Post your property on century21.com, a site which receives millions of visitors each month
15. Explain local real estate procedures and regulations
16. Show your property to potential buyers
17. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world
18. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 8,000 offices
worldwide
19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all
implications prior to the acceptance of any offer
20. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process
will be monitored as permitted by law or local practice
21. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location

36. Quality Service
Quality service is my goal. After
each sale, to help us maintain a high
level of customer service, we invite
our clients to complete a Quality
Service Survey and return it to an
independent research group.

37. Your Marketing Plan

38. Steps and Strategies
for Successful Selling
Selling Process: The Basics
Choose the right agent
Set a fair price
- Use a Comparative Market Analysis
Sign the Listing Agreement
Prepare your home for prospective buyers
- Neat and clean and repaired or painted where necessary
Agree on a Marketing Plan relevant to today’s market
- Advertise heavily where the buyers are - online 90% of all
buyers use the Internet in their search process*
- Hold an Open House
Present all offers
Negotiate the Selling Price
Buyer Home Inspections
Close the deal
* Source: 2010 NAR Profile of Homebuyers and Sellers

39. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing plan to
get your home sold as quickly as possible and for the best price.
Immediately below is an overview of our complete Marketing Plan.
1. Recommend a pre-listing inspection and hiring a 13. Prepare full color property flyers and brochures to showcase
professional home staging service your home to buyers and other agents
2. Develop a Comparative Market Analysis (CMA) 14. Offer the CENTURY 21 Home Protection Plan that can help
3. Create a photo slideshow or virtual tour to post on listing attract buyers to your property
websites 15. Schedule email marketing pieces to my entire list of contacts
4 Enter your listing into local Multiple Listing Service and past clients as well as area REALTORS®
5 Place the CENTURY 21® “For Sale” yard sign 16. Print (newspaper) and direct mail advertising in our local
6. Announce your listing to Agents in my office and other area
CENTURY 21 Offices in the area - Just Listed Cards
7. Place a “Lock Box” on your door to provide easy access for - Open House Cards
other agents 17. Hold an Open House for area REALTORS and the public
8. Place your listing on our century21.com website 18. Tour your home with prospective buyers
9. Distribute your listing to hundreds of Listing Partners 19. Provide you with constant feedback from buyer showings
10. Place your listing on social media sites like Facebook, Twitter 20. Send you weekly online activity reports on your property
and YouTube 21. Negotiate with potential buyers on your behalf to help get
11. Place your listing on my personal website you to the closing table
12. Create an Individual property website for your listing

40. Home Staging
Eight seconds. That’s all it takes for most buyers to form a first opinion of your house.
It’s not long, so you need to make it count. Ideally, your home will impress and motivate a buyer to swiftly
make an offer before it’s gone from the market.
We are dedicated to selling your property at the best price possible in the shortest amount of time. Home
staging can help highlight your home’s best features, making it appeal to buyers’ senses and emotions.
Following simple exterior and interior design ideas and home-improvement suggestions such as the ones
found on page 43 of this presentation can maximize your home’s attractiveness and create a captivating
first impression.

41. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

42. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

43. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

44. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

45. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

46. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

47. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

48. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

49. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

50. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

51. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

52. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

53. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

54. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

55. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

56. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

57. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

58. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

59. Search Engine Marketing
What does Search Engine Marketing (SEM) do?
• Drives more traffic to your web site by
paying for targeted keyword search
results with search engines.
• Brand, Generic, and Regional terms
• The CENTURY 21 National Marketing
team currently bidding on over 175,000
keywords

60. Online Banner Ads

61. CENTURY 21 ® Social Media

62. Ahead of the Real Estate Companies with Mobil Technology Apps, & Games!!
The CENTURY 21 Smart Phone Apps
New Mobile App allows consumers to
search all IDX listings, and is available on
all smartphone devices
We City iPhone Game - Cutting
Edge technology that will appear to
the younger generation

63. We Leverage Technology
to Get Your Home Sold
The tools and systems listed below collectively demonstrate
that the CENTURY 21 System uses every effective medium to
find the right buyer for your house!
SOCIAL MEDIA
The CENTURY 21® system continues to be on the cutting edge of real estate marketing. We utilize social media channels like
YouTube, Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home.
Facebook alone has over 500 million monthly users.
CENTURY21.COM
Our consumer website offers state-of-the-art access to your property listing and includes photo descriptions and virtual tours as well as
neighborhood information to attract buyers.
MOBILE MARKETING
CENTURY 21 leverages mobile applications to make it convenient and easy for buyers to shop for CENTURY 21 listings on the go. From our iPhone
app to accessing www.century21.com via mobile devices, CENTURY 21 is bringing your listing to thousands of online customers.
LEADROUTER
The CENTURY 21 LeadRouter System is a software application empowering CENTURY 21 agents to receive buyer leads for your property
instantaneously wherever they are. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond
immediately. This means that buyers interested in your property will be able to reach me quickly.
VIDEO TOURS
Giving potential buyers a virtual walk-through can help your home stand out from the competition.
OPEN HOUSE PLANNER
A helpful tool that helps buyers plan a day of open house tours.

64. Relocation Services
Most anywhere you live or almost anywhere in the world you are Moving out of the area?
moving to, we can assist in finding a great CENTURY 21® Office We are connected to thousands of CENTURY 21 Offices located
and an experienced sales professional. in over 70 countries around the world. Whether you are moving
across the state, the country or the world, we can help:
We offer the ultimate in relocation services. We can:
• Connect you with a professional CENTURY 21 Sales agent at
• Send you a customized relocation packet designed to meet your destination
your specific needs, including community and school • Provide a detailed market analysis of your current home
information • Coordinate the sale of your current home and the purchase of
• Provide cost of living analysis your new home
• Select an experienced CENTURY 21 Sales associate, trained in • Work with mortgage services including obtaining loan pre-
relocation services, to represent you approval for your new home
• Provide mortgage service information, including loan pre- • Work hand-in-hand with your Corporate Relocation Program
approval
• Help you get to know the community you are moving to
• Provide a city-to-city comparison of your current location to
your new location

65. Market Overview

66. The Current State of the Marketplace
CENTURY 21 AllPoints Realty
Branford Market Place This Year
Total number of Homes Sold or under deposit
This Year: 111
Average Sales Price in this Market: 334,451
Peak Sales Price in this Market: 2,800,000

67. The Current State of the Marketplace
CENTURY 21 AllPoints Realty
Branford Market Place Last Year, 2011, Same Time Frame
Total number of Homes Sold or under deposit
Last Year: 109
Average Sales Price in this Market: 422,204
Peak Sales Price in this Market: 1,850,000

68. The Current State of the Marketplace
CENTURY 21 AllPoints Realty
Southington Market Place Year to Date
Total number of Homes Sold or under deposit
This Year: 223
Average Sales Price in this Market: 288,972
Peak Sales Price in this Market: 1,025,000

69. The Current State of the Marketplace
CENTURY 21 AllPoints Realty
Southington Market Place Last Year Same Time Frame
Total number of Homes Sold or under deposit
Last Year: 206
Average Sales Price in this Market: 282,035
Peak Sales Price in this Market: 706,339

70. The Current State of the Marketplace
CENTURY 21 AllPoints Realty
Enfield Market Place Year to Date
Total number of Homes Sold or under deposit
This Year: 223
Average Sales Price in this Market: 172,829
Peak Sales Price in this Market: 420,000

71. The Current State of the Marketplace
CENTURY 21 AllPoints Realty
Enfield Market Place Last Year Same Time Frame
Total number of Homes Sold or under deposit
Last Year: 216
Average Sales Price in this Market: 169,736
Peak Sales Price in this Market: 395,800

72. The Current State of the Marketplace
CENTURY 21 AllPoints Realty
Meriden Market Place This Year So Far
Total number of Homes Sold or under deposit
This Year: 296
Average Sales Price in this Market: 146,366
Peak Sales Price in this Market: 340,000

73. The Current State of the Marketplace
CENTURY 21 AllPoints Realty
Meriden Market Place Last Year Same Time Frame
Total number of Homes Sold or under deposit
Last Year: 265
Average Sales Price in this Market: 150,246
Peak Sales Price in this Market: 390,000

74. Factors that Influence the Value of your home
FACTORS THAT HAVE NO IMPACT ON THE CURRENT
VALUE OF YOUR HOME:
• What you paid for it
• Certain investments made in the property
• What you want to net from the sale
• What those outside the industry believe the
property is worth

75. Pricing Your Home To Sell
Intelligent Pricing Activity vs. Timing
By pricing your property at market value, you A property attracts the most
expose it to a much greater percentage of attention, excitement and interest from the real
prospective buyers. estate community and potential buyers when it is
first listed on the market.
This increases your chances for a sale while
ensuring a final sale price that properly reflects Improper pricing at the time of initial listing misses
the market value of your home. out on this peak interest period and may result in
your property languishing on the market.
The Effect of Overpricing
Improper pricing may lead to a below market
value sale price, or even worse, no sale at all.
Your home has the highest chances for a fruitful
sale when it is new on the market and the price
is reasonably established

76. Next Steps Towards Selling Your Home
- Submit Open House announcement to MLS & Office Sales
-Enter listing into MLS system. meeting.
-Send out an announcement to our office and select realtors. -Prepare and distribute special Open House flyer.
- Put up "For Sale" sign. - Hold Sunday Open House.
- Install lock box. On-going
- Take property photos. - Handle incoming calls and schedule showing appointments.
- Prepare property flyer/brochure. - Update owner on showings.
- Submit property listing with photos to select real estate websites. - Pre-qualify buyers.
- Including Realtor.com Enhanced (up to 25 pictures) - Present all offers and recommend counter-offer strategies.
- CENTURY21.com - Review price based on agent input & market conditions.
-C21AllPointsRealty.com ASAP
-Schedule Virtual Presentation for Office - Obtain an acceptable contract on your property!
-Schedule Town Caravan - Coordinate home inspection
- Accompany you to closing.

77. Our Commitment to You
This CENTURY 21® Seller Service
Pledge Certificate applies only to an
exclusive right to sell agreement of not
less than 180 days. If any terms or
conditions contained herein are
prohibited by local law, they shall be
considered severed from this pledge
and of no force or effect. In the event of
any alleged breach under the terms of
this 21 Point Seller Service Pledge
Certificate, the seller (as a sole and
exclusive remedy) may terminate the
exclusive right to sell
agreement, provided that our
CENTURY 21 office is given ten days
(10) written notice of the reason for
termination and an opportunity to cure
the default during the notice period.

78. Thank You for taking time to review the steps we
plan to take to sell your home.
Do you have any questions about what we have discussed?
Are you ready to list your home for sale with CENTURY21 AllPoints Realty and me?

80. Seller Resources

81. Staging Your Home Checklist
When it comes time to prepare your home for showing you might want to consider
hiring a professional to help. If you choose to do it yourself here are some tips for
you to think about. In doing this, you will be ahead of most of the sellers already on
the market in the way your home shows.
INSIDE
 Clear all unnecessary objects from furniture
throughout the house
 Clear all unnecessary objects from the kitchen
countertops
OUTSIDE
 In the bathroom, remove items from the
countertops, tubs, shower stalls and commode  Go around perimeter of the house and remove
tops all garbage cans, discarded wood scraps, extra
 Be sure that the bathroom tubs, tile, sinks, shower building materials, etc, into the garage or trash
floor and ceiling and toilet bowls are free of  Check gutters and/or roof for leaks and/or dry rot
mildew and look sparkling clean  Weed and then mulch all planting areas
 Rearrange or remove some of the furniture if  Clear patios and decks of all small items, such as
necessary small planters, flowerpots, charcoal, barbecues,
 Take down or rearrange pictures or objects on toys, etc
walls
 Check paint condition on the house, especially
 Patch and paint where necessary
 Review the house inside room by room, and: the front door and trim
- Paint any room needing paint  Review if shutters, shingles, stone or bricks need
- Clean carpets and vacuum drapes that need it replacing
- Clean windows and cobwebs from ceilings and chandeliers  Check exterior stairs and handrails; walkways,
 Make sure the closets and garage are not “too full” screens, screen doors
 Replace burned out light bulbs and repair any
faulty switches IN GENERAL
 Repairs and improvements will facilitate a sale  Try to look at your house “through a buyer’s eyes”
being made
as though you have never seen it before
 Make certain all rooms are odor-free

82. Moving Checklist
6-8 WEEKS BEFORE MOVING DAY
 Set the date
 Interview moving companies and get estimates
 Get costs from truck rental companies if you are
planning to move yourself
 Inventory household goods
 Choose a mover
2 WEEKS BEFORE MOVING DAY
AT LEAST 4 WEEKS BEFORE MOVING DAY  Return any borrowed or rented items
 Contact utility companies to arrange for - Cable Boxes
transfer or shut off - Furniture
 File change of address forms - Library books
- Don’t forget to notify creditors and anyone - Etc.
else who sends you monthly mail or  Pick up any personal items
publications - Cleaning
 Notify friends and family of new address - Tools
 Start organizing items to be moved or packed - Etc.
- Fragile vs. non-fragile  Begin to clear out refrigerator and freezer
- Immediate need in new home 1 WEEKS BEFORE MOVING DAY
 Kitchen items  Confirm arrangements with the movers
 Clothing  Notify friends and neighbors that you may need
 Toiletries their help
 Tools  Make arrangements for care of small children
 Hold a yard sale to get rid of unnecessary items and pets for the day
and junk

83. Moving Checklist (continued)
1 DAY BEFORE MOVING DELIVERY DAY
 Make sure each person has a bag packed for  Make sure you understand how mover expects
essentials at the new address to be paid
 Defrost refrigerator/freezer  Supervise unloading and any unpacking
 Confirm arrival time of movers  Confirm receipt of all items on inventory sheets
 Welcome to your new home!
DAY OF THE MOVE
 Get an early start
 Make sure movers have your contact
information during the move
 Be available to movers for questions
 Perform final check of the home once movers
have left
- Make sure any appliances left behind are
turned off
- Be sure to leave keys and garage door
openers
 All rooms should be at least broom clean and
prepared for buyer walk through inspection

84. www.c21allpointsrealty.com