The document discusses using social media for advocacy and policy influencing. It outlines various social media tools like social networks, blogs, wikis, and microblogging. It emphasizes that target groups are often offline so social media should not be overestimated or underestimated. Several examples are given of campaigns that used YouTube, Facebook, Twitter, and blogs. Tips are provided on how to use the policy influencing cycle and social media at different stages, like defining issues, early messaging, campaigns, and assessing outcomes. Analytics and benchmarks are recommended to measure social media success.
15. Policy Influencing Cycle Identify the policy issue Primary beneficiary consultation Impact on primary beneficiaries Visibility: lobby, media, campaign Key audiences and targets Delivery of Final message Define policy issue Concerted action plan Resourcing action plan Birth of early message Stakeholders and interests Mapping of policy process Targeted networking Managing network dynamics 12710.232 Assessing outcome Fact finding
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17. Early message: Participate, react, engage and share your stories online Weblogs, videos, podcasts allow you to share and invite comments
18. Campaigns: build online communities and call for action Sharing tips on earth friendly - practices
19. Find the right mix between offline and online actions ( and don’t forget the cellphone)
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Hinweis der Redaktion
Hoe kun je web2.0 gebruiken voor samen-werken en leren?
Hoe kun je web2.0 gebruiken voor samen-werken en leren?
Dit zijn allemaal web2.0 services.. Het is overweldigend. Om jullie gerust te stellen, ik ken er ook maar 2 of 3: superglu, digg en xanga.
De jongere generatie beweegt zich makkelijker in web2.0 kringen als de oudere generatie, maar voor iedereen kan het werken
Hoe kun je web2.0 gebruiken voor samen-werken en leren?
Hoe kun je web2.0 gebruiken voor samen-werken en leren?