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[object Object],[object Object],[object Object],[object Object]
[object Object]
Social media  Landscape  -Online interaction- Online conversations – Easy of use – Rapid sharing of information
Generational differences  And  blurring private en professional communication boundaries
Many different tools- main categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But our target groups are offline!  Don’t under- Estimate and  Don’t over- Estimate…
Video  http://www.youtube.com/watch?v=KHqnMxltYoE
[object Object]
Anti-mining campaign Palawan Youtube, Vimeo
Blank noise campaign against Eve-teasing ,[object Object]
Agriculture: stories by producers #Agchat op Twitter ,[object Object]
Facebook ‘unfriend’ Coal  Greenpeace ,[object Object]
PINK chaddi campaign ,[object Object]
[object Object],[object Object]
Policy Influencing Cycle Identify the  policy issue Primary beneficiary  consultation  Impact on primary beneficiaries Visibility: lobby, media, campaign Key audiences  and targets Delivery of Final  message Define  policy issue Concerted  action plan Resourcing action plan Birth of early message Stakeholders  and interests Mapping of policy process Targeted  networking Managing network dynamics 12710.232 Assessing  outcome Fact finding
Define policy issues: what’s being said about your themes? ,[object Object]
Early message: Participate, react, engage and share your stories online Weblogs, videos, podcasts allow you to share and invite comments
Campaigns: build online communities and call for action Sharing tips on earth friendly - practices
Find the right mix between offline and online actions ( and don’t forget the cellphone)
Evidences of succes: benchmark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Presentation social media for advocacy and policy influencing

  • 1.
  • 2.
  • 3. Social media Landscape -Online interaction- Online conversations – Easy of use – Rapid sharing of information
  • 4. Generational differences And blurring private en professional communication boundaries
  • 5.
  • 6. But our target groups are offline! Don’t under- Estimate and Don’t over- Estimate…
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Policy Influencing Cycle Identify the policy issue Primary beneficiary consultation Impact on primary beneficiaries Visibility: lobby, media, campaign Key audiences and targets Delivery of Final message Define policy issue Concerted action plan Resourcing action plan Birth of early message Stakeholders and interests Mapping of policy process Targeted networking Managing network dynamics 12710.232 Assessing outcome Fact finding
  • 16.
  • 17. Early message: Participate, react, engage and share your stories online Weblogs, videos, podcasts allow you to share and invite comments
  • 18. Campaigns: build online communities and call for action Sharing tips on earth friendly - practices
  • 19. Find the right mix between offline and online actions ( and don’t forget the cellphone)
  • 20.

Hinweis der Redaktion

  1. Hoe kun je web2.0 gebruiken voor samen-werken en leren?
  2. Hoe kun je web2.0 gebruiken voor samen-werken en leren?
  3. Dit zijn allemaal web2.0 services.. Het is overweldigend. Om jullie gerust te stellen, ik ken er ook maar 2 of 3: superglu, digg en xanga.
  4. De jongere generatie beweegt zich makkelijker in web2.0 kringen als de oudere generatie, maar voor iedereen kan het werken
  5. Hoe kun je web2.0 gebruiken voor samen-werken en leren?
  6. Hoe kun je web2.0 gebruiken voor samen-werken en leren?