If our associations are to survive, we must create environments that encourage innovation. What is good enough today won't be good enough tomorrow. We can no longer succeed simply on being fast, good, and cheap; we must do more. In an association world where memberships are dropping, conference attendees aren't showing up, and staffs are being asked to do less with more; how will we ever take the next step? Hear the seven principles Steve Jobs used to save a near bankrupt Apple to one of the most valuable technology companies in the world. Presented at ASAE's 2012 Marketing, Membership, and Communications Conference in Washington, DC, May 23–24 2012. The Youtube video of this presentation is available after the last slide.

1. Go Innovate Yourself:
Seven Principles
Inspired by Steve Jobs
John Chen (@johnyschen)
Communications & Marketing Manager
National Association for Law Placement

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5. Principle 1:
Do What You Love
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7. Principle 2:
Put a Dent in
the Universe
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8. Innovation
A New Vision!
Change!
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9. Principle 3:
Kickstart Your Brain
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11. Principle 4:
Sell Dreams,
Not Products
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13. Principle 5:
Say No to 1000 Things
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15. Principle 6:
Create Insanely
Great Experiences
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17. Principle 7:
Master the Message
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19. And
One
More
Thing
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20. "Innovation has nothing to do with how many R&D
dollars you have....It's not about money. It's about
the people you have, how you're led, and how
much you get it."
- Steve Jobs
Fortune, Nov. 9, 1998