This is a 15 minute presentation I made at 'Webbdagarna' in Stockholm in March 2013. Feel free to contact me if you have any questions!

1. Is your data sick?
3 ways to health check your
Google Analytics
John Wedderburn
Search Integration
www.search-integration.se
2013-03-13 1

2. 10th April 2013
www.search-integration.se
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3. www.search-integration.se
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4. Health Check #1
- Are you tracking your sources of visitors properly?
- self-referrals
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5. www.search-integration.se
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6. www.search-integration.se
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7. www.search-integration.se
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8. myawesomesite.com shopping.myawesomesite.com
Same Google Analytics
tracking code
www.search-integration.se
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9. framesite.com
myawesomesite.com
Same Google Analytics
tracking code
www.search-integration.se
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10. myawesomesite.com shopping.myawesomesite.com
www.search-integration.se
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11. • Deploy the correct code to enable cookies to
be transferred
• Ensure that 3rd party suppliers can deploy the
code you need
• Test it, and test it again
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12. www.search-integration.se
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13. - Check that code is deployed on all
pages of your site
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14. Health Check #2
- Are you considering the impact of (not provided)?
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15. www.search-integration.se
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16. www.search-integration.se
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17. Health Check #3
- Do you really know
who your visitors are?
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18. www.search-integration.se
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19. www.search-integration.se
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20. www.search-integration.se
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21. www.search-integration.se
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22. www.search-integration.se
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23. Health Check #4
- Do you know why your website exists?
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24. www.search-integration.se
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25. www.search-integration.se
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26. www.search-integration.se
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27. www.search-integration.se
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28. Prevention, rather
than cure….
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29. ?
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30. • Use intelligence events and alerts
• Stay on top of any changes to your website
• Filter our your own visits, developer visits etc
• Have back-up and test profiles
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31. - Spend time with your data
@johnwedderburn
Search-integration.se
www.search-integration.se
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