The document summarizes a news organization called frontpage.com that aims to cover stories that larger news outlets miss. It notes that the number of reporters covering the state capitol has declined significantly in recent years. It then outlines frontpage.com's strategy of covering niche policy stories and funneling them to other sites and organizations. It acknowledges the challenges of having an untested revenue model and competing for advertising in a tough economy.

1. frontpage.com

3. Battle over bottle water tax and $505 million bond to help schools

4. Seattle vs. Pend Oreille County on city owing for electric power from dam

5. We zig when everyone else zags AP and the pack frontpage.com Big story of the day Everything else * Tax stories * Business stories * Education stories * Environment stories * Supreme court rulings * State civil litigation * PDC roundups * Tracking top bills

6. We funnel free stories through other news and political sitesbecause we want page views News sites Political organizations Seattle Times BIAW Seattlepi.com AWB The News Tribune Evergreen Freedom Foundation The Herald WEA The Olympian Sierra Club Sound Publishing Political parties Puget Sound Business Journal Grassroots groups Others Others

7. Target: 10,000 PV/ Day Four counties – 3.66 million people Top 2 business groups – 19,300 WEA – 60,000 Sierra Club – 28,000 White collar, above average income More than half of state’s businesses More than half of state’s construction

8. Ads Olympian & TNT -- $12 CPM Seattlepi.com -- $3 to higher than $12 CPM frontpage.com target -- $5 to $10 CPM

9. Strengths * Traditional newspaper approach to news equals wide audience * Cover what others don’t cover * Universal reference tool

10. Weaknesses Mostly untried revenue model No track record, no reputation Fierce competition for ads Weak economy

13. Credits Photos are from flickr.com under Creative Commons licenses with some having extra credit conditions Typewriter www.kentkb.com. Kent K. Barnes / kentkb http://www.flickr.com/photos/kentkb/2308611639/ camera http://www.flickr.com/photos/kh-67/3937109155/ statehouse <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/fusionpanda/210443592/"><a rel="cc:attributionURL“ href="http://www.flickr.com/photos/fusionpanda/">http://www.flickr.com/photos/fusionpanda/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div> http://www.flickr.com/photos/fusionpanda/210443592/ billboard http://www.flickr.com/photos/laughingsquid/686436592/ bodybuilder <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/oter/3104958433/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/oter/">http://www.flickr.com/photos/oter/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div> http://www.flickr.com/photos/oter/3104958433/ kitten http://www.flickr.com/photos/crsan/4379532286/ www.christianholmer.com coins http://www.flickr.com/photos/garryknight/3814501062/ question mark http://creativecommons.org/licenses/by-nc/2.0/deed.en