The document discusses potential futures for humanity in the 21st century, referring to them as either "Icarus" or "The Phoenix". It raises questions about how the current state of affairs was reached, where we are now in terms of issues like climate change, resources, and trust in institutions. It also questions what might lie ahead, whether anything can be done to influence the future in a positive way, and what the consequences may be if no action is taken. The document advocates for a new mindset focused on sustainability, ethical leadership, and harnessing renewable energy to create a positive future trajectory for humanity.

1. John Ratcliffe Visiting Professor: University of Salford SOBE Senior Fellow: Henley Business School Salford May 13 th 2010 CIB WORLD CONGRESS 2010 “ F LIGHT F OR T HE 21 st C ENTURY : ‘ I CARUS ’ O R ‘T HE P HOENIX ’ ”

9. G ive the people control and we will use it Y our worst customer is your best friend D o what you do best – and link to the rest J oin a network. B e a platform. T hink distributed I f you’re not searchable you won’t be found L ife is public – so is business Y our customers are your ad agency S mall is the new big. T he mass market is dead M iddlemen are doomed. F ree is a business model T here is an inverse relationship between control and trust T rust the people. L isten. B e honest. B e transparent C ollaborate. L ife is live. A nswers are instantaneous E ncourage, enable and protect innovation. S implify, Simplify D O N’ T B E E V I L !

17. N EW L EADERSHIP ? “ When there is a great cry that something should be done, you can depend on it that something remarkably silly will be done”

18. “ Imagine if capitalism collapsed as it did not allow prices to tell the ecological truth; just as socialism collapsed because it did not allow prices to tell the economic truth” (John Ratcliffe, 2008)