Daybreak's Targeted Marketing Solutions

www.daybreakdirect.com
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Welcome to Daybreak
CONTACTS, STRATEGIES, IMPLEMENTATION = REVENUES
1

Content

About Daybreak 03 Dazzling marketing 15
eMarketing services 04 Custom research 16
What sets us apart 05 Lead qualification & scoring 17
How we are better than competition 06 Lead distribution & routing 18
Tune your search 07 Contact concierge service 19
Target by company size 08 Outbount lead prospecting 20
Target by industry 09 Channel support programs 21
Target by geo locale 10 Salesforce integration 22
Target by job title 11 Creative services 23
Fortune 500, Fortune 1000 12 Licensing of contact list 24
Process 13 Contact us 25
Writing a custom e-letter 14

2

About Daybreak

Daybreak Direct is a full service sales and marketing agency focused on providing results
driven and measurable marketing solutions to business-to-business, business-to-consumer,
Results driven
Government and non-profit organizations worldwide across various industry verticals. and measurable
Daybreak fills your sales pipeline with qualified leads and scheduled appointments. Our marketing solutions
process and methodology are proven. There is no product or service that is too complex for our
team to work with. Our team is totally committed to represent your business and your brand.
Daybreak opens the door to opportunities for your business growth.

Daybreak offers integrated, multichannel marketing services including:

Lead generation Advertising
Demand creation Direct Mail
Lead management Creative Services
List Analysis Copywriting
List Research Salesforce integration
eMarketing Saleforce customization

3

eMarketing services

Daybreak provides a complete aray of marketing services to fuel your business growth. Key to
the success of Daybreak program is the Daybreak Key Decision Maker Database.
Marketing fuel for
your business growth
The Key Decision Maker Database offers the largest, most comprehensive and highly qualified
contact list of databases available today. We provide one of the best B2B contact leads
databases which contains over fifteen million contacts across four million organizations.

Our contacts are up-to-date and continuously being updated using automated spiders. The
scope of Daybreak’s world-class contact directory is unrivalled. Daybreak helps companies find
and reach decision makers. We provide the ultimate tools for getting in touch with business
15M +
leaders throughout the world. We leverage our contact list to raise your company profile to new Daybreak directory is over fifteen
and existing clients, introduce new products/services/technologies to the market and generate million business contacts
leads to meet your goals.

Unique to Daybreak is the fact we have website and email addresses for everyone of our key
decision makers. Our email addresses have the astounding delivery rate of 97%.

4M +
Daybreak database contains
contacts across four million
organizations

4

What sets us apart

97%
We deliver a custom e-letters Proven 97% Unlimited email viewing
to every recepient email delivery rate

500K 24/7
Advanced, proprietary technology that About 500,000 contacts updated daily We are updating our contact
continuously “spiders” the web, using in order to maintain information database constantly - 24/7
meta-data searching that allows to us up-to-date
to validate emails

36K <3¢

Over 36K downloads per year Less than 3 cents per contact and We provide a variety of outsourced
that includes their email ! sales and marketing services

5

How we are better than competition

Single user license $999/year N/A Free

Cost per lead < $0.03 $1/email $1

Emails   
Phone numbers   
Deep contact data   
Email delivery rate 97% 60% 60%

Contacts updated daily   
Ideal Contact Profile   
Downloadable contact lists   
Automated research service   
Direct eMarketing campaign   
Capability to monitor campaigns   
Lead qualification   
Dedicated representatives   
Custom saved profile searches   
Direct phone contact   
Custom eLetter and copy   
Custom marketing campaign brochure   
Custom campaign identity   
Channel support programs   

6

Tune your search

Daybreak is the only contact list provider that offers an Ideal Contact Profile (ICP). The ICP is a unique way for you to specify the exact type of contacts you
need. We have over four hundred different vertical markets in our thirteen million strong decision maker database. We leverage Daybreak’s Ideal Contact Profile
in order to best identify those most likely interested in your solutions. Daybreak’s Ideal Contact Profile provides your organization with the vehicle to select
contacts by the following criteria. You can choose contacts by job title, industry, number of employees at each respective location, total number of employees,
revenue, revenue range, city, state, county, zip code and area code.

Annual Employees Industry Geographic Organization Keywords Job title
revenue number locale name

7

Target by company size

By number of employees:

• 0 - 25 2M
• 25 - 100 1.6M
• 100 - 250 1.3M
• 250 - 1000 1.5M
• 1000 - 10,000 2.4M
• 10,000 - 50,000 1.1M
• 50,000 - 100,000 448K
• 100,000 + 571K

8

Target by industry

400 +
Individual industry categories

• Agriculture & Mining 130K
• Business Services 845K
• Education 2.5M
• Energy & Utilities 279K
• Government 537K
• Hospitality 72K
• Manufacturing 97K
• Marketing 372K
• Medical Services 554K
• Technology 1.2M
• Military & Navy 38K
• Real Estate & Construction 666K
• Sales 554K
• Others 5.1M

9

Target by geographic locale

15M
United States of America

875K
Canada

Daybreak contacts by U.S. states

765K
Alabama 100K Indiana 177K Nebraska 64K South Carolina 88K
Alaska 36K Iowa 141K Nevada 55K South Dakota 28K
Arizona 160K Kansas 92K New Hampshire 57K Tennessee 171K
Arkansas 66K Kentucky 101K New Jersey 301K Texas 680K United Kingdom
California 1,300K Louisiana 80K New Mexico 38K Utah 77K
Colorado 197K Maine 43K New York 742K Vermont 32K
Connecticut 159K Maryland 253K North Carolina 265K Virginia 277K
Delaware 31K Massachusetts 333K North Dakota 27K Washington 247K
Florida 459K Michigan 267K Ohio 363K West Virginia 26K

198K
Georgia 322K Minnesota 266K Oklahoma 81K Wisconsin 269K
Hawaii 29K Mississippi 43K Oregon 166K Wyoming 16K
Idaho 46K Missouri 185K Pennsylvania 420k
Illinois 516K Montana 22K Rhode Island 36K Australia

10

Target by job titles

Chairman 98K

Executive Vice President 128K

Senior Vice President 235K

Vice President >1M

Senior Directors 85K

Directors >1M

Senior Managers 146K

Managers >1M

Staff >1M

5K 10K 15K 20K 25K 30K 35K 40K 50K 100K 200K 300K 400K 500K 600K 700K 800K 900K >

11

Fortune 500, Fortune 1000
We have them all !

12

Process
Six month comprehensive program

Month 1

Ideal Contact Profile - Domain registered Introductory letter written Marketing materials Assigning a dedicated rep
flow of leads established and approved created and approved

Month 2-4 Month 5-6

Proactive promotion of Identifying and forwarding Unsubscribes and Leads continue
products and services Hot and Referral Lead removes are managed to be forwarded

If you wish to continue campaign we will continue the program for an additional ninety day period, with the program automatically renewing thirty days prior to the
end of each campaign. Throughout the campaigns, there are no limits to the number of changes you can make to your e-Letters or your markeing campaigns.

13

Writing a custom e-letter
Daybreak works with your marketing department to craft an
introductory letter that is designed to generate significant
interest. The letter is typically no more than three paragraphs
long and provide a concise introduction to your value add
proposition. Based upon the titles and responsibilities of the
contacts that meet your Ideal Contact Profile, we can create
a number of different letters. For example, the letter broad in
john.smith@xyz.com
nature for the Chief Executive Officers; sales oriented letter for
a Vice President of Sales and Marketing.
Conference Call with XYZ Services

Your Daybreak CSM works with you to craft a letter designed John_presentation.pdf

to be pertinent and relevant to the job title and responsibilities February 1, 2012
of the recipient. Your CSM is also responsible for receiving a
John Smith
written sign-off approval from your organization prior to the Senior Vice President
letter being delivered. XYZ Services
Englewood, CO

Our e-Letter campaigns can deliver millions of e-Letters to Dear John,

qualified B2B contacts throughout the 90 day campaign. Our I’d like to speak with you about mobile apps and how they can impact your organization. We create high-end, extremely functional mobile
systems provide your organization with an unprecedented apps for the iPhone, iPad and Android platform. Over the past five years we have developed hundreds of mobile apps. We specialize in
leveraging the functionality provided by mobile devices in order to replicate functions previously performed by desktop computers. Our
capability to reach the right contacts, at the right time. team will work with stakeholders within your organization to create specialized apps that deliver immediate and significant return-on-
investment.

Mobilezapp is a premiere provider of B2B, B2C and B2E mobile apps. Unique to Mobilezapp is our Prototype program. This allows us
to identify the features, advantages and benefits of mobile apps for a wide variety of key decision makes within organizations. Our apps
can assist nearly all departments including human resources, marketing, sales, manufacturing, logistics, finance and executive teams. We
have the ability to create a custom app for far less investment and much faster than most mobile application developers due to our large
mobile code library.

Our engineers are amongst the brightest and most accomplished mobile app developers in the world. We can discuss your mobile
strategy and get you a free quote within a week.

Let me know the date and time you are available for this conference call and web-ex style presentation. I look forward to speaking with
you soon.

Sincerely,

Mike Wickham
EVP of Business Development
Mobilezapp Apps, Inc.
Houston, Texas
www.mobilezapp.com
mike.wickham@mobilezapp.com
Telephone: 281 716 5606
If you’ve received this letter in error, simply respond to the letter and put remove in the subject or click on the following link http://unsubscribe.mzapp.com/
The information contained in this message and any accompanying attachments may contain privileged, private and/or confidential information protected by state and federal law. Penalties may be assessed for unauthorized use and/or disclosure. This message and any attachments are intended
for the designated recipient only. If you have received this information in error, please notify the sender immediately and return or destroy the information.

This e-mail transmission and any attachments are believed to have been sent free of any virus or other defect that might affect any computer system into which it is received and opened. It is, however, the recipient’s responsibility to ensure that the e-mail transmission and any attachments are virus
free, and the sender accepts no responsibility for any damage that may in any way arise from their use.

14

Dazzling marketing
Another step toward assisting your organization with generating qualified sales leads is to create marketing materials we can
deliver via our e-Letter campaigns. These marketing materilas - PDF files are generally two or three pages in length and provide
general information regarding your solutions.

Your Daybreak CSM works with your marketing department to receive logos, usage guidelines, power point presentations,
and other marketing materials representative of the goods, products, services and solutions you wish to promote and also aid
our efforts to create an excellent marketing piece. We distribute this information to our marketing department and graphic
designers whose responsibility is to craft a PDF presentation in an 8.5 x 11 format. The PDF we present will follow your
guidelines, as well as resemble other marketing pieces provided to us - unless you wish for us to design a new “look and feel”
for your marketing materials.

15

Custom research

Daybreak’s search technology allows us to research the internet, magazines, newspapers, Our search technology allows
press releases and a multitude of digital resources. This technology empowers an army of
research assistants. Our custom research service allows you to tell what you are looking for us to research the internet,
and the requests are automatically added to our global spidering efforts. magazines, newspapers and
Our enhanced custom research service offers a team of research assistants to refine the
a multitude of digital resources
searches of our spiders, update information directly to your account, and ultimately deliver the
best contact list available in the world.

The advanced custom research service includes:

Searching for contacts by industry

Appending email addresses to your contact lists

Eliminating duplicate records from your contact list

Adding additional contacts by company

Receiving business cards from you and entering them

Correcting job titles

16

Lead qualification & scoring

Daybreak’s lead qualification and scoring process turns leads into ‘sales ready’ prospects for

100%
your business. We work on establishing a consistent, objective lead qualification process for
the marketing campaign and help you get measurable, maximum ROI and business growth.

We develop multi-level lead qualification process and apply behavior model to score, prioritize
the leads ensuring that you get the most qualified ‘sales ready’ leads. We understand that the With Daybreak lead qualification
leads are time sensitive and perishable. With Daybreak’s lead qualification process, each lead process, 100% response rate
is responded to expediently and timely guaranteeing 100% response rate for the leads. quaranteed

You provide the qualifications for what a “hot lead” is. Based upon these qualifications we can
rank these leads into each respective category. The Daybreak team works as an extension of
your internal sales team. In addition to the ability to telephone each of your “hot leads” we can
also follow-up with “referral leads” ie, those individuals who provide us with another contact
within their organization to call. We can cultivate each of these “referral leads” to ultimately
turn them into “hot leads.”

17

Lead distribution & routing

At Daybreak, we understand the importance of routing and distributing the leads. Getting leads At Daybreak, we guarantee that
to the right person at the right time is a critical component of a successful marketing and
lead generation campaign. Upon signing up with our services, you provide us with the email the right sales person gets the
addresses and contacts who should be receiving the leads. Our team goes through each of the right leads in right time
leads, identifies who they should be forwarded to, and then then sends them at multiple times
throughout the day to the appropriate sales representative or sales leader.

We can support an unlimited number of regions. Our lead qualification system and staff works
hand-in-hand with your team. We maintain contant communication with your team via phone,
skype, video-conferencing and email.

18

Contact concierge service

Daybreak offers Contact Concierge service providing you with an option to completely Our motto is
outsource part of your sales function. While other marketing and contact list providers have a
“take it or leave it” approach - our motto is “tell us what you need and we will find it”. “Tell us what you need
and we will find it”
As part of this service Daybreak offers a dedicated team of professional representatives. All
Daybreak representatives are college educated and highly trained. Your Contact Concierge
works with you to build your personal list, eliminate duplicates, ensure your new list downloads
without errors, and confirms all contacts are correctly imported into your CRM system and
much more.

Our contact concierge services provide you with someone within Daybreak who can work with you
on a regular basis. Our contact concierges get to know you, understand your Ideal Contact Profile,
and can keep our research team focused on finding the ultimate contacts to add to your lists.

Your team at Contact Concierge can also follow up with all leads on your behalf. The
dedicated representations work in the same way as they would if were employed by your
organization and working in your facilities. You are going to have a hard enough time keeping
up with only those individuals who wish to speak with you - let alone - having to sift through all
of the requests for additional information. As part of the program, the dedicated reps will sift
through the avalanche of responses for you. They will forward the HOT LEADS and REFERRAL
leads to you throughout each day.

Should you wish, our dedicated representatives can even make outbound telephone calls, send
additional literature and further qualify each of your leads.

19

Outbound lead prospecting

100%
A typical sales team spends upto 70% of the their time prospecting. Daybreak’s professional
team does the heavy lifting on the front end of your sales process. So your sales team can
spend 100% of their time closing new business with qualified decision makers.
We do the heavy lifting on the
We have designed Daybreak services so that our professional team can make outbound front end of your sales process so
phone calls with qualified leads, provide additional product or service literature and setup you 100% focus on closing deals
appointments on your behalf with the interested decision makers.

All of our outbound lead qualification experts are college educated, experienced sales

70%
representatives and can greatly assist your efforts to close deals. You have the opportunity to
train each of our representatives on your products and they function as your own sales team.
They will follow-up with our e-Letter campaigns by sending your organization’s literature,
further qualifying each of the leads, and working with your internal CRM systems. Each of our
representatives are salesforce.com qualified. A typical sales team spends upto
70% of the their time prospecting

20

Channel support programs

At Daybreak, we understand the importance of channel effectiveness and optimization as well Program that keep your
as partner accountability. We have developed a highly successful channel support program that
keep your channel partners engaged and highly productive. channel partners engaged
and highly productive
We develop customized joint marketing channel programs that combine co-branded creative
services, marketing, custom partner lead generation programs, lead qualification, lead
distribution that drive maximum channel revenue. Our channel-focused eMarketing campaigns
are engineered to optimize partner performance and energize sales.

We have extensive channel experience dealing with manufacturers and solutions providers and
understand how to deliver your message to qualify and create interest in your program. Our
dedicated reps can also work to ensure your goods, products and services are included on the
Approved Vendor Lists (APL). We can fill out the extensive paperwork on your behalf.

21

Salesforce integration

Daybreak’s Key Decision Maker Database seamlessly integrates with Salesforce’s business Seamless integration with
cloud computing customer relation management (CRM) software. This enable customers to
fully utilize the built-in CRM functions of Salesforce software and the power of Daybreak’s Key Salesforce’s business cloud
Decision Maker Database. computing CRM software
Salesforce CRM is an easy to use cloud based service and importing Daybreak’s data into
Salesforce requires minimal setup. The marketing campaigns can be customized easily.
There are multiple built in analytics and metrics which can be used to measure the campaign
performance. The Daybreak contact list management, the lead management, lead qualification,
lead distribution can all be done from within Salesforce.

We employ a large team of SFDC certified administrators to assist your efforts to integrate
Daybreak’s key decision maker database. In addition to working with you toward importing the
contacts, we also offer services to assist your efforts to create new layouts to manage your
sales and customer service efforts.

22

Creative services

Daybreak takes a 360-degree approach to storytelling, analyzing product, service insights and A 360-degree approach
strategic thinking to develop messaging that leaves an indelible mark on your target.
that leaves an indelible mark
Creative Services offered: on your target

Brand + Program identity
Campaign ideation
Creative copy
Marketing collateral design
Print, packaging design
Social media campaign design
Interactive + Website development
Mobile channel advertising
Mobile application design and development

23

Licensing of contact list

Daybreak provides access to its Daybreak Key Decision Maker Database for an annual license

$999
fee of $999 for single users. Organizations in need of multiple licenses greater than five can
receive a multi-user license discount. This license is a non-exclusive, non-transferable license
to use Daybreak’s contacts.

Unique to our solution is the fact we offer not only website information, but email information Annual license fee for single users
for all contacts. If you compare our offering to others within this space you will see we offer
much more information at a far less investment.

%OFF
Multiple licenses, greater than five, can
receive a multi-user license discount

24

Senior Vice President, Business Development

281-668-8271
andrew.watts@daybreakdirect.com
25

Daybreak's Targeted Marketing Solutions

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