1. “BrainRider Best Practices are not set in stone: they are refreshed daily in an ongoing dialogue with our B2B Leveraging Social Media
customers. Forged in the crucible of real world business issues and marketing challenges, our best practices
are helping B2B marketers succeed. We’re happy to share them with you freely because we value your input in Learn how to use ‘outposts’ brainrider.com
helping us make them even more robust:” – Scott Armstrong, BrainRider Knowledge Marketing Group that lead back to a common
‘anchor’ where your valuable
BrainRider is an agile
Get More B2B Customers Using
knowledge lives.
provider of best practice
Turn Your Website into a tools, programs and
content designed to help
BrainRider Best Practices Knowledge Node
B2B buyers doing pre-
forward-thinking B2B
companies accelerate
purchase research online leads through their
We believe in sharing our knowledge freely. Applying Buyer Decision Stages to Your might not be on your radar
You’re invited to click the links on this page business pipeline and get
Business yet, but they’re definitely out
to use the best practice tools, programs and there.
more customers.
content we’ve shared on our BrainRider Clear direction and guidelines for the marketing
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B2B Lead Nurturing: A nurturing program Pipeline Optimization: How to attract and Give your customer what she your company become a more
that isn’t overcomplicated but still effective nurture more customers wants to know, when she effective B2B marketer.
wants to know it.
While lead nurturing can get very sophisticated, This best practice guide is designed as a quick Who are we?
we recommend building a best practice overview to help B2B marketers who have a
Accelerating Your Pipeline
foundation and then evolving it with a test and complex product or solution and buying What we do
learn approach. Here is a four-part nurturing process. Simple enough to sketch on a napkin Slow moving companies
recommendation to help get you going. or white board when you’re sharing ideas. worry about perfection, Our blog
slowing down cycle time.
LinkedIn Tips: 8 best practice tips to Three Types of Marketing Content that Follow us on Twitter
optimize your profile to get customers Target Different Stages in Your Pipeline ‘Contact Us’ Best Practices
Key benefits of optimizing your LinkedIn profile, How to match the way you market what you sell Start by putting your contact
and how to do it right. with the way your prospects learn about—and information at the top of
decide to buy—what you sell. every page of your website.
If You Don’t Know These 4 Things, Your
Business Will Never Succeed on Twitter. Basic Search Engine Optimization in 5 steps How To Figure Out What
Your Customer Wants To
Twitter is a live back and forth conversation, not You’ll be surprised how much your results will
CONTACT improve by doing these simple things. Know Right Now
a radio broadcast from 1937.
Jim Latimer In order to understand what
B2B Website BestSolutions Must-haves vs
VP Client Practices: B2B Marketing: Understanding Decision Stages your customer wants to CONTACT:
E: jlatimer@centrilogic.com
nice-to-haves At each stage of the decision process you need know, you need to know more Scott Armstrong
T: 1.866.366.3678 to target your content to address differences in about your customer. The Partner & General Manager
Features and functionality to get your B2B good news is that you can still
Twitter: @CentriLogic what your customer wants to know. BrainRider KMG
website up and humming. get lots of customer learning T: 416.900.3310
with these quick and dirty — E: scott@brainrider.com
BrainRider Knowledge Marketing Group but effective tools.
175 Bloor St. E., Suite 705, South Tower, Toronto, ON Canada M4W 3R8
T: 416.900.3310 | info@brainrider.com