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What’s	
  
                        Next?	
  




                                         JOHN	
  M	
  BERNARD	
  
                                        Chairman	
  &	
  Founder	
  
Every Opportunity   Every Employee      Mass	
  Ingenuity	
  
                                     Every Time    SM



                                                                       1	
  
Every Opportunity   Every Employee   Every Time SM
                                                     2	
  
Brandy	
  Cochran	
  
         So9ware	
  Engineer	
  I	
  	
  	
  	
  	
  	
  	
  




Every Opportunity                                 Every Employee   Every Time SM
                                                                                   3	
  
Every Opportunity   Every Employee   Every Time SM
                                                     4	
  
Every Opportunity   Every Employee   Every Time SM
                                                     5	
  
YES	
  
         THE	
  NOW	
  MOMENT	
  




Every Opportunity   Every Employee   Every Time SM
                                                     6	
  
Every Opportunity   Every Employee   Every Time SM
                                                     7	
  
DAVE	
  CARROLL	
  

                                           BREAKS	
  GUITARS	
  



Every Opportunity         Every Employee   Every Time SM
                                                                   8	
  
SOCIAL	
  GOOD	
  


             TOTAL	
  TRANSPARENCY	
  




                                                            WORK/LIFE	
  
                                                            INTEGRATION	
  

Every Opportunity    Every Employee      Every Time SM
                                                                              9	
  
The	
  Era	
  of	
  
                                                                                            MASS	
  CUSTOMIZATION	
  

   The	
  Era	
  of	
                                                                                                                                                       NOW	
  
   MASS	
  PRODUCTION	
                                                                                                                                                                                The	
  	
  
                                                                                                                                                                                                       GREAT	
  



           THEN	
  
                                                                                                                                                                                                       RECESSION	
  



                                                                                                                                             www	
  

     1920	
  	
  	
  	
  	
  1930	
  	
  	
  	
  1040	
  	
  	
  	
  1950	
  	
  	
  	
  1960	
  	
  	
  	
  1970	
  	
  	
  	
  1980	
  	
  	
  	
  1990	
  	
  	
  	
  2000	
  	
  	
  	
  2010	
  	
  	
  	
  2220	
  



Every Opportunity                                              Every Employee                                                     Every Time SM
                                                                                                                                                                                                                            10	
  
THE	
  CHIP	
  DIP	
  
   Manufacturing	
  Jobs	
                                                                                                                                Number	
  of	
  Potato	
  Chip	
  	
  	
  	
  	
  
   as	
  a	
  %	
  of	
  U.S.	
  Employment	
  (1)	
                                                                                         Flavors	
  in	
  the	
  World’s	
  Markets	
  (2)	
  
             24	
                                                                                                                                                                                                    1400	
  
             22	
                                                                                                                                                                                                    1300	
  
             20	
                                                                                                                                                                                                    1200	
  
             18	
                                                                                                                                                                                                    1100	
  
             16	
                                                                                                                                                                                                    1000	
  
             14	
                                                                                                                                                                                                    900	
  
             12	
                                                                                                                                                                                                    800	
  
             10	
                                                                                                                                                                                                    700	
  
              8	
                                                                                                                                                                                                    600	
  
              6	
                                                                                                                                                                                                    500	
  
              4	
                                                                                                                                                                                                    400	
  
              2	
                                                                                                                                                                                                    300	
  
              0	
                                                                                                                                                                                                    200	
  
                      1980	
  	
  1982	
  	
  1984	
  	
  1986	
  	
  1988	
  	
  1990	
  	
  1992	
  	
  1994	
  	
  1996	
  	
  1998	
  	
  2000	
  	
  2002	
  	
  2004	
  	
  2006	
  	
  2008	
  	
  2010	
  

                      SOURCE:	
  (1).	
  U.S.	
  Bureau	
  of	
  Labor	
  StaZsZcs	
  	
  (2).	
  Mass	
  Ingenuity	
  



Every Opportunity                                        Every Employee                                                          Every Time SM
                                                                                                                                                                                                                                11	
  
“This	
  economic	
  crisis	
  doesn’t	
  
       represent	
  a	
  cycle.	
  It	
  represents	
  a	
  
       reset.	
  It’s	
  an	
  emoZonal,	
  raw	
  social,	
  
       economic	
  reset.	
  People	
  who	
  
       understand	
  that	
  will	
  prosper.	
  Those	
  
       who	
  don’t	
  will	
  be	
  le9	
  behind.”	
  
                         Jeffrey	
  Immelt,	
  CEO,	
  General	
  Electric	
  


Every Opportunity   Every Employee       Every Time SM
                                                                                12	
  
THEN	
   NOW	
  
    DRIVER	
                Managerial	
  Hierarchy	
              Customer	
  Need	
  
    ORGANIZATION	
                         FuncZonal	
             Process	
  Centric	
  
    DECISIONS	
                           Centralized	
            Decentralized	
  
    IMPROVEMENT	
                            Big	
  Ideas	
        Micro-­‐Improvements	
  
    USE	
  OF	
  DATA	
                Management	
                Everyone	
  
    PROBLEM	
  SOLVING	
          Ad	
  Hoc,	
  IntuiZve	
         Standardized,	
  Fact	
  Based	
  
    SPEED	
                                        Slow	
          Fast	
  



Every Opportunity               Every Employee                  Every Time SM
                                                                                                        13	
  
YES	
    NOW
Every Opportunity   Every Employee   Every Time SM
                                                     14	
  
7	
  Stages	
  of	
  	
  
        YESability	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  7.	
  	
  Own	
  the	
  SoluZon	
  
           	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
                                	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  6.	
  	
  Own	
  the	
  Problem	
  
                                	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  5.	
  	
  Take	
  IniZaZve	
  
                                	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  4.	
  	
  Suggest	
  SoluZons	
  
                                	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  3.	
  	
  Voice	
  Opinions	
  
                                	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2.	
  	
  Understand	
  Orders	
  
                                1.	
  	
  Follow	
  Orders	
  



Every Opportunity                                       Every Employee                                                                           Every Time SM
                                                                                                                                                                                                                                                                          15	
  
ACTIVELY	
                                              ACTIVELY	
  
        DISENGAGED	
          29%	
                31%	
          ENGAGED	
  


                                        40%	
                     Data	
  Courtesy	
  of	
  	
  	
  	
  	
  	
  	
  	
  
        DISENGAGED	
                                              The	
  Gallup	
  OrganizaZon	
  




                    Failing	
  miserably	
  
Every Opportunity        Every Employee           Every Time SM
                                                                                                                           16	
  
HIGH-­‐ENGAGEMENT	
  ORGANIZATIONS	
  
                 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐37%	
                                                                                                                      ABSENTEEISM	
  
                 	
  	
  	
  	
  	
  	
  	
  -­‐49%	
                                                                                                                                                          TURNOVER	
  (low	
  turnover	
  org.)	
  
                 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐25%	
                                                                                          TURNOVER	
  (high	
  turnover	
  org.)	
  
                 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐27%	
                                                                                              SHRINKAGE	
  
                 	
  	
  	
  	
  	
  	
  	
  -­‐49%	
                                                                                                                                                          SAFETY	
  INCIDENCES	
  
                 -­‐60%	
                                                                                                                                                                                      QUALITY	
  (Defects)	
  
                 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  +12%	
   CUSTOMER	
  RATINGS	
  

   Difference	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  op	
  	
  a	
  nd	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  +18%	
   PRODUCTIVITY	
  
       	
  	
  	
  	
  	
  	
  	
  	
  	
   Between	
  T	
  	
  	
  	
   	
   	
  	
  	
  	
  
   Boiom	
  QuarZle	
  Performance	
  
                 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  +16%	
   PROFITABILITY	
  
   SOURCE:	
  The	
  Gallup	
  OrganizaZon	
  


                 	
  
Every Opportunity                                                                                        Every Employee                                                                      Every Time SM
                 	
                                                                                                                                                                                                                                                                       17	
  
Every	
  Time	
  
               Every	
  Employee	
  
  Every	
  Opportunity	
  




Every Opportunity   Every Employee   Every Time SM
                                                     18	
  
Who	
  	
  
                    MANAGES	
  
                                     the	
  


                NOW?
Every Opportunity   Every Employee        Every Time SM
                                                          19	
  
Management’s	
  
    work	
  MUST	
  BE	
  
    COMPLETE	
  
    before	
  the	
  	
                    M	
  	
  	
  	
  O	
  	
  	
  	
  M	
  	
  	
  	
  E	
  	
  	
  	
  N	
  	
  	
  	
  T	
  

    NOW	
  Moment	
  
    arrives.	
  
Every Opportunity   Every Employee   Every Time SM
                                                                                                                                        20	
  
Understand	
  the	
                                                                  Inspire	
  Change	
  	
  
           SHIFT	
  from	
                                                                                  with	
  a	
  
           NOW	
  to	
  THEN	
                                                                            Shared	
  	
  
 Create	
  the	
  	
  	
  	
                                                                               Vision	
  
 NOW	
  Mindset	
  
                                                                                                Quit	
  Bossing	
  &	
  	
  
    Leverage	
  the	
  	
                                                                   Start	
  Teaching	
  
    Game	
  Changers	
  
    	
                                                                                  Eliminate	
  
               Social	
  Media	
  
                                                                                        the	
  Fear	
  
               Cloud	
  CompuZng	
  
               Millennial	
  Mindset	
                                                    Build	
  Total	
  

           Connect	
  EVERY	
  employee	
                                          Transparency	
  
           through	
  measures	
  they	
  can	
  impact	
                          through	
  Quarterly	
  
                                                                                      Target	
  Reviews	
  
                 InsZtuZonalize	
  a	
  common	
  method	
  	
          Achieve	
  real	
  Breakthroughs	
  
                 for	
  Problem	
  Solving	
  

Every Opportunity                          Every Employee          Every Time SM
                                                                                                                               21	
  
The	
  Neuroscience	
  of	
  Change	
  
     SHARED	
  	
  
     VISION	
  
            	
                                         Recepcvity	
  
                                       Dopamine	
  
                   	
  Heard	
          “Squirt”	
      to	
  Change	
          Skills	
  
            	
                                                             Improvement	
  
            	
                                                 	
                   	
  
            	
                                                              Performance	
  
                   	
  Wriien	
        Dopamine	
      Heightened	
        Improvement	
  
                                                                                    	
  
                   	
  Down	
           “Squirt”	
       Learning	
         Self-­‐Esteem	
  
            	
                                                                      	
  
            	
                                                 	
             Sense	
  of	
  
            	
                                                               Belonging	
  
            	
                         Dopamine	
       Pro-­‐Social	
              	
  
                   	
  Spoken	
         “Squirt”	
  
                                                                             Teamwork	
  
            	
                                           Behavior	
  
            	
  


Every Opportunity                   Every Employee      Every Time SM
                                                                                                22	
  
14%	
                                                             -­‐20%	
  
    Concern	
  for	
  
                            Permanente	
  Dental	
  Associates	
       Time	
  to	
  	
  
     Comfort	
               The	
  Ups	
  and	
  Downs	
  of	
      Appointment	
  
                                                                          	
  
        	
  
        22%	
  
     DenZsts	
  
                         Managing	
  in	
  the	
  NOW	
                   -­‐50%	
  
                                                                     Time	
  to	
  First	
  
    Engaged	
  in	
                                                  Appointment	
  
     Research	
                                                              	
  
        	
                                                                -­‐41%	
  
        68%	
                                                            DenZsts	
  	
  
   Processes	
  in	
                                                    Idle	
  Time	
  
     Control	
                                                                 	
  
        	
                                                                -­‐46%	
  
                               9%	
                                      DenZst	
  
        68%	
  
     Outcomes	
              DenZst	
                                   Turnover	
  
      MeeZng	
             Engagement	
  
       Plan	
  
         	
  

Every Opportunity           Every Employee        Every Time SM
                                                                                               23	
  
COMING	
  November	
  1,	
  2011	
  
                                     Published	
  by	
  John	
  Wiley	
  &	
  Sons	
  




                                                 JOHN	
  M.	
  BERNARD	
  
                                                 Chairman	
  &	
  CEO	
  
                                                 Mass	
  Ingenuity	
  
                                                 jbernard@massingenuity.com	
  
                                                 503.957.9923	
  
                                                 www.massingenuity.com	
  



                                          Available	
  through	
  Amazon,	
  
                                          Barnes	
  &	
  Noble,	
  Borders,	
  etc.	
  


Every Opportunity   Every Employee   Every Time SM
                                                                                          24	
  

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What's Next: The Future of Leadership

  • 1. What’s   Next?   JOHN  M  BERNARD   Chairman  &  Founder   Every Opportunity Every Employee Mass  Ingenuity   Every Time SM 1  
  • 2. Every Opportunity Every Employee Every Time SM 2  
  • 3. Brandy  Cochran   So9ware  Engineer  I               Every Opportunity Every Employee Every Time SM 3  
  • 4. Every Opportunity Every Employee Every Time SM 4  
  • 5. Every Opportunity Every Employee Every Time SM 5  
  • 6. YES   THE  NOW  MOMENT   Every Opportunity Every Employee Every Time SM 6  
  • 7. Every Opportunity Every Employee Every Time SM 7  
  • 8. DAVE  CARROLL   BREAKS  GUITARS   Every Opportunity Every Employee Every Time SM 8  
  • 9. SOCIAL  GOOD   TOTAL  TRANSPARENCY   WORK/LIFE   INTEGRATION   Every Opportunity Every Employee Every Time SM 9  
  • 10. The  Era  of   MASS  CUSTOMIZATION   The  Era  of   NOW   MASS  PRODUCTION   The     GREAT   THEN   RECESSION   www   1920          1930        1040        1950        1960        1970        1980        1990        2000        2010        2220   Every Opportunity Every Employee Every Time SM 10  
  • 11. THE  CHIP  DIP   Manufacturing  Jobs   Number  of  Potato  Chip           as  a  %  of  U.S.  Employment  (1)   Flavors  in  the  World’s  Markets  (2)   24   1400   22   1300   20   1200   18   1100   16   1000   14   900   12   800   10   700   8   600   6   500   4   400   2   300   0   200   1980    1982    1984    1986    1988    1990    1992    1994    1996    1998    2000    2002    2004    2006    2008    2010   SOURCE:  (1).  U.S.  Bureau  of  Labor  StaZsZcs    (2).  Mass  Ingenuity   Every Opportunity Every Employee Every Time SM 11  
  • 12. “This  economic  crisis  doesn’t   represent  a  cycle.  It  represents  a   reset.  It’s  an  emoZonal,  raw  social,   economic  reset.  People  who   understand  that  will  prosper.  Those   who  don’t  will  be  le9  behind.”   Jeffrey  Immelt,  CEO,  General  Electric   Every Opportunity Every Employee Every Time SM 12  
  • 13. THEN   NOW   DRIVER   Managerial  Hierarchy   Customer  Need   ORGANIZATION   FuncZonal   Process  Centric   DECISIONS   Centralized   Decentralized   IMPROVEMENT   Big  Ideas   Micro-­‐Improvements   USE  OF  DATA   Management   Everyone   PROBLEM  SOLVING   Ad  Hoc,  IntuiZve   Standardized,  Fact  Based   SPEED   Slow   Fast   Every Opportunity Every Employee Every Time SM 13  
  • 14. YES   NOW Every Opportunity Every Employee Every Time SM 14  
  • 15. 7  Stages  of     YESability                                                                      7.    Own  the  SoluZon                                                                                                                                                        6.    Own  the  Problem                                                                                  5.    Take  IniZaZve                                                            4.    Suggest  SoluZons                                          3.    Voice  Opinions                      2.    Understand  Orders   1.    Follow  Orders   Every Opportunity Every Employee Every Time SM 15  
  • 16. ACTIVELY   ACTIVELY   DISENGAGED   29%   31%   ENGAGED   40%   Data  Courtesy  of                 DISENGAGED   The  Gallup  OrganizaZon   Failing  miserably   Every Opportunity Every Employee Every Time SM 16  
  • 17. HIGH-­‐ENGAGEMENT  ORGANIZATIONS                                  -­‐37%   ABSENTEEISM                -­‐49%   TURNOVER  (low  turnover  org.)                                                -­‐25%   TURNOVER  (high  turnover  org.)                                              -­‐27%   SHRINKAGE                -­‐49%   SAFETY  INCIDENCES   -­‐60%   QUALITY  (Defects)                                                                                                                    +12%   CUSTOMER  RATINGS   Difference                                  op    a  nd                                                    +18%   PRODUCTIVITY                     Between  T                   Boiom  QuarZle  Performance                                                                                                                        +16%   PROFITABILITY   SOURCE:  The  Gallup  OrganizaZon     Every Opportunity Every Employee Every Time SM   17  
  • 18. Every  Time   Every  Employee   Every  Opportunity   Every Opportunity Every Employee Every Time SM 18  
  • 19. Who     MANAGES   the   NOW? Every Opportunity Every Employee Every Time SM 19  
  • 20. Management’s   work  MUST  BE   COMPLETE   before  the     M        O        M        E        N        T   NOW  Moment   arrives.   Every Opportunity Every Employee Every Time SM 20  
  • 21. Understand  the   Inspire  Change     SHIFT  from   with  a   NOW  to  THEN   Shared     Create  the         Vision   NOW  Mindset   Quit  Bossing  &     Leverage  the     Start  Teaching   Game  Changers     Eliminate   Social  Media   the  Fear   Cloud  CompuZng   Millennial  Mindset   Build  Total   Connect  EVERY  employee   Transparency   through  measures  they  can  impact   through  Quarterly   Target  Reviews   InsZtuZonalize  a  common  method     Achieve  real  Breakthroughs   for  Problem  Solving   Every Opportunity Every Employee Every Time SM 21  
  • 22. The  Neuroscience  of  Change   SHARED     VISION     Recepcvity   Dopamine    Heard   “Squirt”   to  Change   Skills     Improvement           Performance    Wriien   Dopamine   Heightened   Improvement      Down   “Squirt”   Learning   Self-­‐Esteem           Sense  of     Belonging     Dopamine   Pro-­‐Social      Spoken   “Squirt”   Teamwork     Behavior     Every Opportunity Every Employee Every Time SM 22  
  • 23. 14%   -­‐20%   Concern  for   Permanente  Dental  Associates   Time  to     Comfort   The  Ups  and  Downs  of   Appointment       22%   DenZsts   Managing  in  the  NOW   -­‐50%   Time  to  First   Engaged  in   Appointment   Research       -­‐41%   68%   DenZsts     Processes  in   Idle  Time   Control       -­‐46%   9%   DenZst   68%   Outcomes   DenZst   Turnover   MeeZng   Engagement   Plan     Every Opportunity Every Employee Every Time SM 23  
  • 24. COMING  November  1,  2011   Published  by  John  Wiley  &  Sons   JOHN  M.  BERNARD   Chairman  &  CEO   Mass  Ingenuity   jbernard@massingenuity.com   503.957.9923   www.massingenuity.com   Available  through  Amazon,   Barnes  &  Noble,  Borders,  etc.   Every Opportunity Every Employee Every Time SM 24