This is a presentation I did for speech at the SOHO Vancouver conference. It traces the evolution of media from the stone age to Facebook timeline (briefly) and explores what the wholesale shift of our culture going online means for your business.

1. Social and You Navigating new media and your business sparkplug9.com john.koetsier@canpages.ca @Canpages facebook.com/Canpages

3. EVERYTHINGYOUKNOWIS WRONG

5. YOU HAVE PRECISELY 37.5% OF MY ATTENTION

7. HAIRIS LIKE, SOOVERRATED

8. OK, fine, starting the actual presentation now ….

9. Why are we talking about social media?

11. On the internet, EVERYBODY knows you’re a dog

12. Even if they’re wrong

13. Mostly because of what we loosely call “social media”

14. Let’s learn a bit about ourselves …

16. What we’re going to talk about The evolution of omniscience AKA the dataverse How people know which data is worth paying attention to The future™ 4 practical, simple steps Radical solution

19. In the beginning, the dataverse had no independent existence

20. You paid attention to what chief Ug said… as long as Ug was around

22. All of a sudden, the dataverse had an independent existence

24. Even if it wasn’t very portable

26. And it could rot in wet environments

28. And could only be accessed by trained & expensive professionals

29. In all written media … books …

30. We paid attention to what old dead guys had written (yeah, mostly guys)

33. We paid attention to words in BIG BOLD LETTERS

35. We paid attention to stuff with good ratings

38. The internet changed everything … but not right away

40. We (a couple thousand of us) paid attention to ANY website

41. But there started to be a lot of them

43. We paid attention to websites in the internet phone book … the directories

45. We pay attention to stuff that ranks well in Google

47. We pay attention to things our friends talk about

49. We pay attention to things our friends like

52. In the new Facebook, sharing isn’t a choice … it’s the default

53. So essentially, we’re back to what Ug said …

54. With the small exception that a LOT more people can read/find/search/comment/share/add/edit/reply

55. And, everything you say is saved forever …

58. What does that mean for your business?

59. 2.1B internet users1.5B on social networks800M on Facebook200M+ on Qzone200M on Twitter100M+ on RenRen

60. It means our entire culture is moving online

61. What does that mean for your business?

64. Everything I could hope for but Postman made me sign for it at the post office. Such Hassel! http://reviews.ebay.ca/Wackiest-Neutral-amp-Negative-Feedbacks-Ever-Left_W0QQugidZ10000000003239596

65. Ordered makeup & revd quickly. But brother says I am still ugly. Product obviously does not work!

66. Excellent communication, but seller didn't poke holes in box before shipping kitten.

67. Item arrived broken and does not work. I still believe in Jesus Christ though!

68. But there is a more important implication …

70. Boring stuff dies

71. Unremarkable stuff dies

72. Irrelevant stuff dies

73. And … if you’re not visible, you don’t exist

74. So … what can you do about it?

75. First, claim your space … (personal & brand)

77. Really?

78. Claim a bunch, pick 2 or 3

80. Start gentle engagement … mostly listening. Feel your way through.

81. While you’re at it, claim and/or set up your profile on directories

83. Now make certain all the info is synchronized

84. And link up all your profiles, with links back to your website also …

85. Now your feet are wet

86. Second, evaluate your brand

87. Your brand is you

90. Your brand is what you do

91. And …

92. What people seeWhat people likeWhat people tweetWhat people stumbleWhat people reviewWhat people talk aboutWhat they +1

93. This has always been the case

94. But now the message is amplified

95. And long-lived

96. Remember those 2 or 3?

98. Third, feed 2 of them

99. But pay yourself first!

101. Remember: interesting, remarkable, relevant

102. Now you’re feeding the data monster

103. Why?

104. 2.1B internet users1.5B on social networks800M on Facebook200M+ on Qzone200M on Twitter100M+ on RenRen

105. We go where the clients are

106. And …

108. Finally …

109. Fourth … set up some monitoring

112. So … where are we?

113. In the global village

114. Everyone knows you get drunk on Fridays

115. And spend too much time at the widow’s cottage …

116. Radical transparency is the future…

117. Radical openness

118. Radical visibility

119. Radical conversation

120. Radical brand

121. Radically social

122. Radically discoverable

123. Radically sharable

124. Radically viable

127. Social and You Navigating new media and your business sparkplug9.com john.koetsier@canpages.ca @Canpages facebook.com/Canpages

130. Backup slides Whatever happens, under any circumstances, do NOT let anyone see the following slides Ever Did you not hear me? I said ever NO I don’t mean never! Whatever, you know what I mean

132. HI. SOCIAL ROCKS.GOODBYE.NOW I HAVE 92 CHARACTERS LEFT.

134. LUV ALL M LIL MONSTERS XOXOXO HRU 2NITE?

135. Data traded universal accessibility for longevity (and exclusivity)

136. Mass media returned universality of consumption but consolidated creative access in the hands of broadcasters