This document provides tips on using social media to promote a book. It discusses establishing a blog and social media accounts like Facebook, Twitter, podcasts and video to connect with potential readers and market your work. Examples are given of successful authors who have used these strategies. The document argues that social media allows writers to establish themselves as experts, locate readers, and network professionally at low cost with potentially high returns.

1. How to Get Your Book Ahead with Social Media with John Herman

2. Once upon a time... there was a guy who watched a whole movie on a tiny device.

3. = 1 st commercial use: April 14 th , 1894

4. Once upon a time... there were people who connected with strangers through text.

5. = New York Times November 30, 1890 =

6. New York Times November 30, 1890 “ … telegraphers use a system of abbreviations which enables them to say considerably more in a certain period of time then they otherwise could… The salutation may be accompanied by an inquiry by one as to the health of the other, which would be expressed thus: “Hw r u ts mng?” And the answer would be: “I’m pty wl; hw r u?” or “I’m nt flg vy wl; fraid I’ve gt t mlaria.” Article excerpt: ”

7. Once upon a time... a good joke could spread across the entire country in a day.

8. = New York Times June 12, 1910

9. Technological advances are not amazing. What is amazing is what you do with them. *

12. What is the big deal ?

13. 1.

14. Vs John Herman’s content John Herman’s content

15. John Herman’s content

16. 2. Social marketing is about relationships.

17. What is the number #1 excuse made by the people avoiding Social Media?

18. What is the number #1 excuse made by the people avoiding Social Media? I don’t have time.

20. What does Social Media look like?

21. Blogging Facebook Twitter Web video Podcasting Live Streaming Google+ What does Social Media look like?

22. Blogging (can be) free instant web presence customizable to your personal style, tone

23. Strategy: Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.

24. example: journal.neilgaiman.com

25. resource: wordpress .com

26. resource: blogger.com

27. example: amandahocking.blogspot.com

28. more about: Amanda Hocking

29. more about: Amanda Hocking

30. more about: Amanda Hocking

31. Facebook 600 million active users users are active and engaged 30 billion pieces of content (links, notes, photos, etc.) shared per month

32. Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and your work.

33. example: Ernest Hebert on Facebook

34. Twitter text only (virtually made for writers) simple 100 million new accounts added in 2010 alone

35. Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.

36. example: twitter.com/nhwritersproj

37. resource: mashable.com/2009/05/08/twitter-authors

38. example: twitter.com/johnherman

39. example: Google results for “John Herman”

40. Podcasting radio on the web popular on mobile devices easy to produce

41. Strategy: Read your work for audio download and streaming.

42. resource: audacity.sourceforge.net

43. example: jimkelly.net

44. Web Video (including live streaming) 2 billion web videos watched per day on YouTube Average web user watches 186 web videos per month royal.pingdom.com/2011/01/12/internet-2010-in-numbers

45. Strategy: Read or discuss a story in web video. Share it through your blog, Facebook, and/or Twitter page.

46. examples:

47. Strategy: Post a web video trailer of your short story, novel, poem, or non-fiction book.

48. examples:

49. Strategy: Produce a web TV series based on your work.

54. How to Survive the Strange: The Web Series

56. Strategy: Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.

57. resource: livestream.com

58. example: livestream.com/allthingsoutloud

59. Photo Sharing fosters its own dedicated network provides easy content for blogs

60. resource: flickr.com

61. strategy: Show off your writing space. resource: whereiwrite.org

62. resource: writeplacewritetime.tumblr.com resource: whereiwrite.org

63. The Future (is now) Kindle / iPad / Nook the (premature, inaccurate declaration of the) death of print media new, limitless opportunities

64. example: ebooks sales surpassed print (at Amazon)

65. example: new opportunities for long form journalism

66. example: new opportunities for long form journalism

67. example: new opportunities for long form journalism

68. example: 19 th century style serials make a comeback

69. example: customized mobile apps for authors

70. resource: mobileroadie.com

71. new opportunities: Collaborate. Connect.

72. new opportunities: Break new ground, the new local is global

73. let’s talk about a new opportunity

75. So what ?

76. Time to reach 10 million users:

77. Time to reach 10 million users: 2 years, 122 days

78. Time to reach 10 million users: 2 years, 122 days 2 years, 50 days

79. Time to reach 10 million users: 2 years, 122 days 2 years, 50 days 16 days

80. You control your privacy.

81. No effort to join.

82. Everything (email, direct messaging, photo sharing, video conferencing) can be replaced by a simple stream.

83. It’s fun.

85. Examples of early adapting Google+

89. This morning’s comment:

90. Technological advances are not amazing. What is amazing is what you do with them. *

91. Resources (5 websites to help you stay up-to-the-minute so you are not feeling like the world is passing you by)

92. social media news: mashable.com

93. digital media commentary: pbs.org/mediashift

94. what’s happening now: popurls.com

95. what are people talking about: metafilter.com

96. interesting: tinyurl.com/latenovel

97. ideas and criticism: aldaily.com

99. Does the rise of social / digital / new media mean that print media will soon be dead ?

100. Find me at JohnHerman.org Twitter @JohnHerman Facebook Facebook.com/john.c.herman Google+ +John Herman Tell me what you thought of the presentation: john.c.herman@gmail.com Q&A