Content is anything created and shared to tell a company's story, including information that provides an ongoing benefit like an annuity. Creating killer content requires strategizing where to compete through unique perspectives and an authentic human voice that reflects a company's DNA. It also involves focusing efforts, making sharing easy, giving customers a voice, pursuing breakthrough moments with consistency, and measuring results from case studies of successful content programs.

1. Creating Killer Content
Social Media Studio
Cleveland, OH
February 22, 2011

2. What is content, anyway?
anything you create and
share to tell your story
- CC Chapman

3. Content is an information annuity
- Jay Baer

4. Content as competitive advantage

5. Tactics
(via MarketingProfs and Junta 42)

6. They’re tuning you out

7. Clutter is overwhelming

8. Challenges

9. Customers are looking for you

10. Strategize. Where will you compete?

11. Embrace your publisher status

12. Speak in a human voice

13. Authenticity

14. Focus on storytelling

15. Bring a fresh perspective

16. Content reflects corporate DNA

17. Focus

18. No pitching

19. Make sharing easy

20. Light the fuse

21. Give customers a voice

22. Pursue breakthrough moments

23. Consistency

24. Create content hub

25. Search Engine Optimization

26. Active listening

27. Case study: Method

30. Case study: AMEX

31. Case study: The Job Shopper

33. Case study: Kodak

34. Measure

35. Dive in

36. Questions
john.heaney@orange-envelopes.com
twitter: @johnheaney