So you’ve heard about Facebook, Twitter, and other online social networking sites. You know your organization should use social media, but you’re not sure where to start. If this sounds familiar, you won’t want to miss TechSoup’s free online event and webinar. Join hosts, John Haydon, social media coach for nonprofits, and blogger and Internet marketing consultant, Chris Garrett, as they demonstrate how to get started with social media and the value this can bring your organization. They’ll explain the best first steps for getting started and help beginners understand how these emerging technologies can help libraries and nonprofits conduct outreach, raise funds, create community, and share ideas. Following the webinar, TechSoup will host a free, day-long online event, where you can post additional questions to the expert event hosts in the TechSoup Community forums: http://www.techsoup.org/go/web2basics. The forums event is asynchronous (not live) and no registration is required, so just show up and post!

1. talks!
Beginner’s Guide to Social Media
Audio is only available by calling this number: Sponsored by
Conference Call: 866-740-1260
Access Code: 6339392
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2. Using ReadyTalk
• Chat & raise hand
• Mute = *6,
Unmute = *7
• If you lose your
internet connection,
reconnect using the
link emailed to you.
• If you lose your phone
connection, re-dial
the phone number
and re-join.
• ReadyTalk support:
800-843-9166
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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3. Continue the conversation
• Twitter hashtag: #ts-basics
• Following the webinar, TechSoup will
host a free, day-long online event,
where you can post additional
questions in the TechSoup Community
forums: www.techsoup.org/go/
web2basics
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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4. You are being recorded…
• This seminar will be available on the
TechSoup website along with past webinar
presentations:
– www.techsoup.org/go/webinars
• You will receive a link to this presentation,
material and links.
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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5. talks!
Beginner’s Guide to Social Media
Facilitator: Kami Griffiths, TechSoup Sponsored by
Presenters: John Haydon, Chris Garrett
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6. Today’s Speakers
Kami Griffiths John Haydon Chris Garrett
TechSoup corporatedollar.org chrisg.com
Volunteer:
Chris Peters, TechSoup
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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7. Agenda
• Introductions
• Presentation: John & Chris
• Audience Q&A
• About the Community Forums Event
• About TechSoup
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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8. What is Social Media?
• Web 2.0 is not a Version
• Many to Many
• User generates content
• Conversations
NonProfitWorkshop.com
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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9. Benefits of Social Media?
NonProfitWorkshop.com
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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10. Social media are the tools that
empower your fans!
NonProfitWorkshop.com
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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11. What is the best
way to get started
with social media?
NonProfitWorkshop.com
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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12. Remarkable content is key
• Traditional marketing “push” is dead.
• You no longer have “control”.
• Raving fans will even create their own
blogs, Facebook Groups and campaigns
without any direction from you.
• Content now trumps big budgets
• Hint: People care way more about the
cause or issue than your non-profit.
NonProfitWorkshop.com
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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13. Remarkable Rocket!
• What would it look like if your
non-profit was so amazing
that people couldn’t stop
talking about you?
• What would the community
be saying?
• How would it look if you did
the opposite of what
everyone else was doing?
• What are the edges?
NonProfitWorkshop.com
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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14. What sites should we start with?
NonProfitWorkshop.com
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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15. How much time should we spend?
NonProfitWorkshop.com
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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16. Attract, Retain, Recruit
SEO
Social
Links
PR
Email
RSS
BLOG Twitter
Referral
Forwards
Re-tweets
NonProfitWorkshop.com
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17. Social Media Journey
• Take your audience
on a journey
Advocate
“Converted”
Subscriber
Return Visitor
Visitor
NonProfitWorkshop.com
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18. Content & Writing
What What
you readers
know want
Blog This
NonProfitWorkshop.com
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19. Hub Model
Your Email List
NonProfitWorkshop.com
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20. Social Media “Post-it” note
• Seek to give before seeking to get
• Listen before talking
• Trust your staff with social media
• Trust your fans and your “enemies”
• Trust yourself
• Learn by doing
• Stupid questions rule!
NonProfitWorkshop.com
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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21. More Resources
• wearemedia.org
• hildygottlieb.com
• nonprofitworkshop.com
• socialactions.com
NonProfitWorkshop.com
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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22. talks!
Questions?
Submit your questions using the chat box.
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23. Continue the Discussion…
• Following the webinar, TechSoup will
host a free, day-long online event that
is asynchronous (not live) and no
registration is required. You can post
additional questions in the TechSoup
Community forums:
www.techsoup.org/go/web2basics
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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24. Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of
technology services to help your nonprofit:
– Read helpful articles in our Learning Center
– Request donated software, hardware, and online
services
– Join our community forums to learn from your
colleagues
– Browse upcoming events and conferences
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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25. Thank you to our Webinar Sponsor!
Beginner’s Guide to Social Media
Conference Call: 866-740-1260 Access Code: 6339392
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26. talks!
Thank you! For more information contact:
Kami Griffiths kami@techsoup.org
415-633-9392 www.techsoup.org
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