Here's the recording: http://www.facebook.com/JohnHaydon.DigitalMarketing/videos/vb.142336865777665/1186672088010799/ Register for my weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb

1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips to
Increase Donor
Retention Rates

2. Format:
• 15 minute presentation
• 15 Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (if you want to)
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The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
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3Tips to Increase Donor Retention Rates

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_________________________________________________________The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Notes: Action items:
3Tips to Increase Donor Retention Rates

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips to Increase Donor Retention Rates
http://afpfep.org
The donor retention epidemic »
median 43 % | 29% first time
@StevenShattuck

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips to Increase Donor Retention Rates
Why do donors stay loyal? »
1. Donor perceives your organization to be
effective in trying to achieve its mission.
2. Donor knows what to expect from your
organization with each interaction.
3. Donor receives a timely thank you.
4. Donor receives opportunities to make his or
her views known.
5. Donor is given the feeling that he or she is
part of an important cause.
6. Donor feels his or her involvement is
appreciated.
7. Donor receives information showing who is
being helped.
@StevenShattuck

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips to Increase Donor Retention Rates
3 tips for improving donor retention »
1. Acknowledge gifts quickly/personally
• first-time donors who get a personal thank you within 48 hours are 4x
more likely to give a second gift (Tom Ahern)
• a three-minute thank-you call will boost first-year retention by 30%.
(Roger Craver / The Agitator)
• a thank-you call from a board member to a newly acquired donor
within 24 hours of receiving the gifts will increase their next gift by
39%. (Penelope Burk)
2. Show how dollars are spent
3. Keep the line of communication open
@StevenShattuck

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips to Increase Donor Retention Rates
steven.shattuck@bloomerang.co
@StevenShattuck
https://bloomerang.co/slides
Free eBook »
https://bloomerang.co/ebook
@StevenShattuck

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips to Increase Donor Retention Rates
Q&A

9. Get all HDCB training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips to Increase Donor Retention Rates

10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips to Increase Donor Retention Rates
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Razoo Foundation.