Social Websites And Seo Social Dev Camp Chicago2008 By John Fairley

Social Websites and SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is SEO? ,[object Object],[object Object]

What is SEO? ,[object Object],[object Object],Goal: Make it here Yikes!

Why does SEO matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Long Tail Popularity Variety

Search Long Tail (Broad vs. Niche) Popularity Divorce Divorce Attorney Divorce Attorney Illinois Divorce Attorney Chicago Divorce Attorney Skokie

Should You SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices & Pitfalls for Social Media Website SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]

Monthly Visits for Social Media Sites ,[object Object],[object Object],[object Object],[object Object]

Social Media Website Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],1 st 2 nd 3 rd 280,000 3,600,000 680,000 Search Engine Referrals/ month * 17,000,000 66,000,000 8,000,000 All Visits/month 41,000,000 240,000,000 160,000,000 Back Links 6,100,000 10,400,000 9,500,000 Pages in Search Engine Twitter Digg StumbleUpon Metric

Social Media Website Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],*Digg is the clear Search Engine referral winner (More than 4x StumbleUpon; More than 10x Twitter) 1 st 2 nd 3 rd 280,000 3,600,000 680,000 Search Engine Referrals/ month * 17,000,000 66,000,000 8,000,000 All Visits/month 41,000,000 240,000,000 160,000,000 Back Links 6,100,000 10,400,000 9,500,000 Pages in Search Engine Twitter Digg StumbleUpon Metric

Search Phrases & Google Rankings ,[object Object],[object Object],[object Object],1 st 2 nd 3 rd 73,764 648,855 107,578 Total Phrases (on pages 1&2) 40,661 362,149 60,664 Rank on Second Page 33,103 286,706 46,914 Rank on First Page 1,490 16,961 1,693 Rank #1 Twitter Digg StumbleUpon Metric

Search Phrases & Google Rankings ,[object Object],[object Object],[object Object],Digg is the clear ranking winner [all categories] *(10x StumbleUpon & Twitter for #1 phrases) 1 st 2 nd 3 rd 73,764 648,855 107,578 Total Phrases (on pages 1&2) 40,661 362,149 60,664 Rank on Second Page 33,103 286,706 46,914 Rank on First Page 1,490 16,961 1,693 Rank #1* Twitter Digg StumbleUpon Metric

Key Ranking Factors Matrix APIs User Profile (likelihood for external back links) User Profile link juice fan out RSS Promotion Channels User Generated Content (on page SEO) Category page PR fan out Homepage PR fan out Homepage Back Links Homepage PageRank Twitter Digg StumbleUpon Metric

Homepage: Google PageRank & Back Links PageRank is same for all. However, it’s displayed as an integer, but is probably a decimal. (Might be 8.5 for Digg and 8.0 for StumbleUpon) PageRank 8 1,300,000 PageRank: 8 BL: 17,800,000 PageRank: 8 BL: 1,400,000

Homepage: Google PageRank & Back Links Digg has the most back links. (Widespread use of Social Media Buttons) PageRank 8 1,300,000 PageRank: 8 BL: 17,800,000 PageRank: 8 BL: 1,400,000

Key Ranking Factors APIs User Profile (likelihood for external back links) User Profile link juice fan out RSS Promotion Channels User Generated Content (on page SEO) Category page PR fan out Homepage PR fan out Homepage Back Links Homepage PageRank Twitter Digg StumbleUpon Metric

PageRank Fan Out Homepage Category Pages

PageRank Fan Out Homepage Category Pages User Content Pages

Homepage PR Fan Out ,[object Object],0 category links 0 user content links 0 user profiles 72 category links 15 user content links 15 user profiles 22 category links 5 user content links 15 user profile links

Digg: 59 Category Links on Every Page

Digg: +13 More Category-Like Links (homepage)

Category Page PR Fan Out ,[object Object],No category pages 30 user content links 13 category links 10 user profile links 8 user content links 30/45 category links 25/8 user profile links

Category Page Rank Fan out – (30 Deep Links on to user generated content)

Key Ranking Factors APIs User Profile (likelihood for external back links) User Profile link juice fan out RSS Promotion Channels User Generated Content (on page SEO) Category PR fan out Homepage PR fan out Homepage Back Links Homepage PageRank Twitter Digg StumbleUpon Metric

User Profile Page – Link Juice Fan Out 20 user content links 0 category links 100 user profile links 14 user content links 7 category links 15 user profile links 25 user content links 10/35 category links 10 user profile links

User Profile Page – Link Juice Fan Out ,[object Object],20 user content links 0 category links 100 user profile links 14 user content links 7 category links 15 user profile links 25 user content links 10/35 category links 10 user profile links “ 01:33 AM August 06, 2008“ - twitter “ 2008 Olympics Opening Ceremony (Photos)” - digg “ 123 reviews” - stumbleupon

User Profile Page – Likelihood of external back links (other domains) ,[object Object],[object Object],Robert Scoble 14,587 back links Mr. BabyMan 1,024 back links Yopp 23 back links

User Content Page – On Page SEO (Use of Keywords) URL Body Content Headings Description Title Twitter Digg StumbleUpon Metric

User Content Page – On Page SEO (Use of Keywords) Practices: Title ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Content Page – On Page SEO (Use of Keywords) Practices: Title ,[object Object],[object Object],[object Object],[object Object]

User Content Page – On Page SEO (Use of Keywords) Practices: Headings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Content Page – On Page SEO (Use of Keywords) Practices: URL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RSS – Provides Opportunities for Back Links RSS Feeds for Profile & Search RSS Feeds for Search & Categories RSS Feeds for Profile & Categories

API – Provides Opportunities for Back Links API Multiple APIs No API

Digg – Clearly Best Optimized APIs User Profile (likelihood for external back links) User Profile link juice fan out RSS Promotion Channels User Generated Content (on page SEO) Category page PR fan out Homepage PR fan out Homepage Back Links Homepage PageRank Twitter Digg StumbleUpon Metric

Recommendations Access to categories, users and content APIs Allow users to create unique content that is personal to the user. Personalize look User Profile (likelihood for external back links) Link to user generated content using keywords of content User Profile link juice fan out RSS: Search, Profile, Categories RSS Promotion Channels ,[object Object],[object Object],[object Object],[object Object],User Generated Content (on page SEO) Link using keywords to user content Category page PR fan out Include categories; link from homepage Homepage PR fan out Recommendation Metric

Final Recommendation ,[object Object],[object Object]

New User Sign-Up - User Content Page ,[object Object]

Conclusion ,[object Object],[object Object],[object Object]

Social Websites And Seo Social Dev Camp Chicago2008 By John Fairley

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Social Websites And Seo Social Dev Camp Chicago2008 By John Fairley