http://panelpicker.sxsw.com/vote/47179 Interested in learning more? Vote for me on the SXSW 2016 Panel Picker!

1. This Weird
Old Trick For
Changing
BEHAVIORS Fast
introducing
JOHN PETTENGILL

2. One-third of all
deaths in the U.S. are
caused by personal
health behaviors.
BehaviorChange
Mokdad AH, Marks JS, Stroup DF, Gerberding JL. Actual causes of
death in the United States, 2000 [published correction appears in
JAMA. 2005;293(3):298]. JAMA. 2004;291(10):1238-1245.

3. One-third of all
deaths in the U.S. are
caused by personal
health behaviors.
habits.
BehaviorChange
Mokdad AH, Marks JS, Stroup DF, Gerberding JL. Actual causes of
death in the United States, 2000 [published correction appears in
JAMA. 2005;293(3):298]. JAMA. 2004;291(10):1238-1245.

4. Meanwhile, everyone already
knows that cigarettes are bad
for you, seatbelts save lives, and
diet and exercise are essential for
heart health.
BehaviorChange

5. We know, but we
still don’t always make
healthy decisions.
BehaviorChange

6. Every year 70%
of smokers want
to kick the habit.
And every year
only 3% succeed.
Cromwell J, Bartosch WJ, Fiore MC, Hasselblad V, Baker T.
Cost-effectiveness of the clinical practice recommendations
in the AHCPR guideline for smoking cessation. JAMA
1997;278:1759–66.
Hughes JR. Motivating and helping smokers to stop
smoking. J Gen Intern Med 2003;18:1053–7.
BehaviorChange

7. BehaviorChange
I work with health
behavioral economic
braniacs (researchers) who
figure out how best to nudge
you towards healthy habits.

8. We help people who want to live
a healthier life, but who are stuck
in a behavioral gap.
BehaviorChange

9. A handful of smart adjustments
can make behavior change
programs more effective.
BehaviorChange
2xhigher smoking and
tobacco cessation rates
3xhigher ongoing
engagement with weight
management program
5xhigher ongoing
engagement with daily
walking programSelect results from online programs with
VAL Health Rewards and various health and
wellness partners, 2013-2015

10. Bridge behavioral
gaps with
behavior change
strategies that
actually work.
BehaviorChange
VOTE for me on the
SXSW Panel PIcker!
1 Select the right
Behavior to motivate
2 Automate collection
of behavioral data
3 Create a tailored,
“Human” experience