John Jacobs Presentation

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Wirtschaft & Finanzen Business

THE AD CLUB FINANCE EVENT 2.06.2012

Re-Establishing Trust in Times of Financial Uncertainty

JOHN L. JACOBS
CHIEF MARKETING OFFICER AND EXECUTIVE VICE PRESIDENT

THE AD CLUB FINANCE EVENT 2.06.2012

RE-ESTABLISHING TRUST
in Times of Financial Uncertainty

THE AD CLUB FINANCE EVENT 2.06.2012

REBUILDING TRUST & CREDIBILITY
is the Result of Action and Deed, NOT Words

THE AD CLUB FINANCE EVENT 2.06.2012

SAY IT…
DO IT…
REPEAT…
REPEAT…
REPEAT…

THE AD CLUB FINANCE EVENT 2.06.2012

THE GOLDEN RULE
OF COMMUNICATION

“Communicate onto
others as they wish to be
communicated to”

THE AD CLUB FINANCE EVENT 2.06.2012

OVER
COMMUNICATE

THE AD CLUB FINANCE EVENT 2.06.2012

ENVIRONMENT

INTERMEDIATE

INTIMATE

CUSTOMER

THE AD CLUB FINANCE EVENT 2.06.2012

MARKET VOLATILITY

THE AD CLUB FINANCE EVENT 2.06.2012

GLOBAL ECONOMY

THE AD CLUB FINANCE EVENT 2.06.2012

ACCESS TO CAPITAL

THE AD CLUB FINANCE EVENT 2.06.2012

MARKET STRUCTURE

THE AD CLUB FINANCE EVENT 2.06.2012

BEWARE OF
UNINTENDED
CONSEQUENCES

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John Jacobs Presentation

1. THE AD CLUB FINANCE EVENT 2.06.2012 Re-Establishing Trust in Times of Financial Uncertainty JOHN L. JACOBS CHIEF MARKETING OFFICER AND EXECUTIVE VICE PRESIDENT

2. THE AD CLUB FINANCE EVENT 2.06.2012 RE-ESTABLISHING TRUST in Times of Financial Uncertainty

3. THE AD CLUB FINANCE EVENT 2.06.2012 REBUILDING TRUST & CREDIBILITY is the Result of Action and Deed, NOT Words

4. THE AD CLUB FINANCE EVENT 2.06.2012 SAY IT… DO IT… REPEAT… REPEAT… REPEAT…

5. THE AD CLUB FINANCE EVENT 2.06.2012 THE GOLDEN RULE OF COMMUNICATION “Communicate onto others as they wish to be communicated to”

6. THE AD CLUB FINANCE EVENT 2.06.2012 OVER COMMUNICATE

7. THE AD CLUB FINANCE EVENT 2.06.2012 ENVIRONMENT INTERMEDIATE INTIMATE CUSTOMER

8. THE AD CLUB FINANCE EVENT 2.06.2012 MARKET VOLATILITY

9. THE AD CLUB FINANCE EVENT 2.06.2012 GLOBAL ECONOMY

10. THE AD CLUB FINANCE EVENT 2.06.2012

11. THE AD CLUB FINANCE EVENT 2.06.2012 ACCESS TO CAPITAL

12. THE AD CLUB FINANCE EVENT 2.06.2012 MARKET STRUCTURE

13. THE AD CLUB FINANCE EVENT 2.06.2012 BEWARE OF UNINTENDED CONSEQUENCES

John Jacobs Presentation

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