1. FOR IMMEDIATE RELEASE
June 13, 2016
Media Contact: Susan McCann
Ethical Products Inc.
Phone: 800-223-7768
susanm@ethicalpet.com
Ethical Products Launches New Ad Campaign
Focused on Innovation
(Bloomfield, NJ) June 13, 2016 – Ethical Products (www.ethicalpet.com) officially
announced today the launch of its new trade campaign focusing on its continuous product
innovation. The company tapped Bulldog Marketing & Sales, Inc. for the campaign’s
strategy and creative development. The advertisements consists of several unique, creative
executions that focus on getting attention and telling Ethical’s story with simple, clean
advertising executions.
“We wanted a new way to tell our classic story. The SPOT brand has been delivering
innovations at value price points to the pet specialty channel for years,” says Jonathan
Zelinger, Ethical Products’ President. “We needed a fresh approach and we hired Bulldog
to help us develop the creative and messaging.”
The campaign can be summed up with the company’s new tagline. SPOT. Your Source for
Innovation.™ The new creative is set to debut in July in pet trade magazines and digital
space. It will also become a central theme for the company at this year’s SuperZoo in Las
Vegas [Booth #s 8245, 8244].

2. The first ad in the series will debut in Pet Age and Pet Business in July.
About Ethical Products Inc.
Founded in 1952, Ethical Products Inc. has been delivering innovative products to the pet
specialty channel at value price points. The company has offices in three continents and
introduces over 100 new products each year. Its global headquarters is located in
Bloomfield, NJ. For more information and to view its complete product lineup, please visit
www.ethicalpet.com.
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