3. How can we help you succeed?
• We can provide guidance on a consulting basis to
help you with…
• Overall Business STRATEGY
• MARKETING
• SALES
• And …Much More!
Get where you want to go – Faster & Cheaper
than going it alone.
4. Strategy
Get our strategic expertise beyond marketing & sales.
• Demand Research
• Go / No-Go Decision Making
• Go-to-Market Initiatives
• Pricing
• Product Planning
• P&L Management
• More!
5. Marketing
Market your business like a pro
and get the attention you deserve.
• Product Positioning
• Brand Development
• Advertising / Promotions
• Logo, Packaging & Web Design
• Public Relations
• Social Media
• SEO/PPC
YOUR BRAND
6. Sales
Successfully sell your product into key accounts.
• Sales Channel Development
• Sales Rep Introductions
• Sales Presentations / Collateral
• Trade Program Creation
• Sales Call Preparation / Assistance
• Setup Forms / Account Paperwork
7. More!
We can also assist your business in other
functional areas.
• Off-Shore Sourcing
• Logistics / Warehousing / EDI
• General Management
• Staffing
Don’t see what your looking for? Ask Us.
9. Private Plan $1000/mo
Private counseling provides you with fast answers and
knowledge quickly.
• Initial 30 minute “kick off” phone call to learn your goals and needs
• Plan of Action creation and implementation
• Three (3) additional 30 minute phone call each month to discuss your
progress and answer any questions
• No monthly commitment
• Total of 2.5 Hours/month
10. Extended Plan $2,500/mo
Extended private sessions provide additional time with our team
delivering more in-depth knowledge and faster results.
• Initial 1 hour “kick off” phone call to learn your goals and needs
• Plan of Action creation and implementation
• Three (3) additional one (1) hour phone calls each month to discuss
your progress and answer any questions
• Access to database of Bulldog’s select manufacturer’s reps
• Total of 7.5 hours/mo
Note: Requires a 3 month commitment.
11. Full Access Plan $4,000/mo
FULL ACCESS plan includes increased personal counseling with
our team. We will help you manage your day-to-day business.
• Initial 1 hour “kick off” phone call to learn your goals and needs
• Plan of Action creation and implementation
• Five (5) additional one (1) hour phone calls each month to discuss your progress
and answer any questions
• Access to database of Bulldog’s select manufacturer’s reps
• Access to our core team’s direct phone and email so you get responses quicker
• Introduction to and/or assistance with sales calls to retail buyers, reps, and other
industry contacts when applicable
• Review of your business plans and any other critical sales documents
• Total of 15 hours/mo
Note: Requires a 5 month commitment.
12. Additional Customized Plans Available to
Address Your Specific Business Needs
Ask about our hourly and full
day face-to-face emersion
plans.
13. Testimonials
“We brought John Cullen into Old Mill Pet a little over a year ago. At that time we had a concept and vision but no
real plan. In very little amount of time we developed and implemented a Dog Treat Company from the ground up!
Right now we have over 700 stores nationwide selling Natures bits. John brings industry expertise, sales
experience and a level of passion and enthusiasm to the project. I would recommend John to any company
looking to increase sales, develop new products & marketing programs.
Louis Angerame, GM, Old Mill Pet Products LLC
"John is a real asset to the Thundershirt marketing team. His deep pet industry experience and knowledge of
consumer packaged good marketing tactics are a potent combination. I learn something new every time I meet
with him." March 19, 2013
Chris Ng Cashin, Partner, Thundershirt, LLC
“John is highly creative and has both a deep understanding of and experience in the pet field as well as years of
experience in marketing with both large and entrepreneurial companies. He played an extremely important role in
moving JW Pet from a product centered to a marketing driven company.” November 6, 2014
Jon Willinger, Founder & President, JW Pet Company, Inc.
See more Bulldog testimonials by visiting…
www.linkedin.com/in/johntcullen/
