Social media panel at the New England XPO for Business at the Boston Convention Center on May 19th, 2009. Moderator: John Cass, Author, Strategies and Tools for Corporate Blogging, and Director of Marketing at ideaLaunch. Panelists: Marc Fireman is a vice president for Fleishman-Hillard's Digital Group and lead digital strategist for the Boston office. Mr. Fireman was the Global Head of Digital Marketing for Reebok. Jonathan Kranz is the author of Writing Copy for Dummies and a thirteen-year copywriting veteran. A frequent contributor to MarketingProfs.com, Jonathan specializes in transforming complex messages into compelling, sales-generating content. His clients include Cisco, Dow Jones, Harvard Business School, Liberty Mutual, Wausau and many others too numerous to list. Bob Cargill, Creative Director, Nowspeed Marketing, Bob is a Past President of the New England Direct Marketing Association. “Mike Volpe is VP of Marketing at HubSpot, a marketing software company. Mike is an avid user of social media, co-hosts a weekly live video podcast called HubSpot TV, speaks at numerous conferences, and blogs frequently.”