Presenting the top 3 Book-Swapping Web sites, and what this means to the traditional book publishing industry. Presented at the Frankfurt Book Fair 2008 Video of this presentation is available at: <a href="http://blog.bookmooch.com/2008/10/17/presentation-in-frankfurt/">http://blog.bookmooch.com/2008/10/17/presentation-in-frankfurt/</a>

1. Book Swapping Web Sites:
Not the Apocalypse
A presentation by John Buckman, CEO/Founder of BookMooch
<john@bookmooch.com>
http://slideshare.net/johnbuckman

2. john@bookmooch.com
http://slideshare.net/johnbuckman

3. Book swapping is...
People exchanging books between each other
“Bücher Austauschen”

4. How does it work?

11. Twenty companies
The largest:
BookCrossing
PaperbackSwap
BookMooch

12. Estimate:
Two million people
have tried book swapping

13. At least
20,000 books
are swapped
each day

14. Creating Incredible
Passion
for books

15. Bücherwald

18. BookMooch Angel Network

19. All Book Swap web
sites are
growing quickly
Typical: 50% growth
every 6 months

20. Google loves us

21. BookMooch - total number of swaps

22. 800,000 in 2nd year
300,000 in 1st year
BookMooch - total number of swaps
1 year ago: 300,000 - now at 1.1 million

23. Business models
and
different approaches

25. BookCrossing:
- leave a book somewhere
- let someone else pick it up
- very soft sell
- very global

26. BookCrossing
makes money with:
- Pro membership

28. PaperbackSwap:
- paperback trading oriented
- hard sell
- special mailer
- DVDs and CDs too
- USA only

29. PaperbackSwap
makes money with:
- selling book points
- margin on postage

31. BookMooch:
- all kinds of books
- very soft-sell
- very global

32. BookMooch
makes money with:
- margin on Amazon sales
($40,000 in monthly Amazon book sales)

33. What does this mean for
publishers?

34. This is already fairly big, getting bigger.

35. Three trends increasing growth:

36. Social

37. Green

38. Cheap

39. Creates book lovers
and is a direct channel to them

40. Yes, books are traded for free
but many are purchased as well

41. A potential antidote to
Amazon’s power?

42. You know your business,
reach out to us.

43. Book Swapping Web Sites:
Not the Apocalypse
A presentation by John Buckman, CEO/Founder of BookMooch
<john@bookmooch.com>
http://slideshare.net/johnbuckman