This document provides best practices and tips for using Facebook effectively. It recommends posting 7-10 times per day with a mix of content like links, questions to generate discussion, and promotions. Engagement is key, so asking questions and commenting on others' posts is important. Proper use of features like buttons and ads can help drive traffic and grow a fan base. Moderation requires a light touch while removing hate speech or fake accounts. Overall the goal is to build community and share content fans will want to discuss.

1. Facebook Basics and Best Practices By John Boitnott, VP, Business Development

2. Time Spent is High Design by Obizmedia.com

3. Which Countries Have Most Facebook Users? Design by Obizmedia.com

4. Which ones are recent converts? Design by Obizmedia.com

6. April 2010: 400 Million Users, 130 Million Uniques a month

7. Jan. 2011: 600 million

8. Now: approaching 700 million

9. On Any Given Day 50% of the users are using the site.

11. 2011 Pew Study: 58% Facebook Users are Women Design by Obizmedia.com

12. Becoming Increasingly More Mainstream Design by Obizmedia.com

13. Basic Navigation Basic Navigation: People You May Know Top News/Most Recent Left Tab: Feed, messages, events, friends, groups, apps

15. 7-10 posts a day - polls have shown this is not too much for most people.

16. Top News Algorithm

17. Tone = Whatever is appropriate, allbusiness or relaxed, humorous

18. Comment replies

20. Number of Comments

21. Upvoting of comments

22. # of Impressions

23. “Feedback” – # of comments, likes per impression

26. People will “hide” you.

28. LOL Back from teh gym!

29. LMAO MY CAT JUST DID THE CRAZIEST THING!!!1111

30. Framville!

31. I HAVE PRESENTED YOU WITH A DRINK

32. TAKE THIS SURVEY

35. Don't have to include a link

36. Build community

37. Help build buzz for your Facebook stream.

39. So, totally serious, who all is going to the Golden Gods Thursday?

40. Ah, yes. We can hear that work week slowly creeping to an end. What's the weekend looking like?

41. Ok got another giveaway - Do you want to see Loverboy at the Glass Cactus on 4/17? Well if you do! Tell me a joke - I don't care what kind, knock knock, a guy walks into a bar, How do you.. JUST SEND ME SOMETHING I CAN LAUGH AT :)

42. Happy Tax Day! (Is that a contradiction?) Who's up for drinks tonight? If you're getting a refund, you're buying.

45. Put links to fan page on bottom of news blog posts or news stories.

46. Throw in links to fan page on email blasts, newsletters

47. Put links to the fan pages in your blog rolls if you have them. “ABC7 on Social Media” “CBS4 on Facebook,” etc.

49. Clicks: Encourage Sharing = Pageviews among fans

51. Pick what it’s about…

52. Pick a category…. You can get a Vanity URL when you have at least 25 likes

53. How to Toggle Back and Forth

55. Create Ad: Adjust what it looks like, Choose who gets to see it by demographic (country, Age, Interests)

56. Pick your daily budget and time ad will air.

59. Facebook users will often take care of fake accounts themselves by reporting them to FB on their own.

61. A publisher posting just 7 items a day will be doing 210 monthly