From Icons To Controlled English

From Icons to Controlled English Communicate Effectively and Save Money, too

How to contact me John Watkins President ENLASO Corporation [email_address] Tel: (208) 672-8500 x95

Overview ,[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object]

Definitions, 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],Globalization Internationalization Localization

Understanding the needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Save $$$: Prevent errors MODEL 1 ORIGINAL MODEL 2 MODEL 3 MODEL 4 MODEL 5 WEB PRINT CD-ROM ENGLISH FRENCH GERMAN SPANISH ARABIC

Icon basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Meeting the needs: Icons ,[object Object],[object Object],[object Object],[object Object],[object Object]

Icon basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Icons case study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Icons Case Study ,[object Object],[object Object]

Icons case study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Icons case study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Icons case study ,[object Object],[object Object],Low risk icon for fiber with high acceptance level from cultural analysis High risk: Associated with Christmas tree or a burning candle High risk: Associated this with -Marijuana because of 3 leaves High risk: Perceived as “slippery” or “curvy” road and “bird sanctuary” High risk: 47 countries associated this with “scary alien”

Icons case study ,[object Object],Unclear: Although the “smiley face” was considered a positive image, typically it was not associated with calcium. In Ireland this symbol is associated with narcotics or medicine. High risk: Milk bottles were often associated with mysterious, dark liquid, beer or wine bottles. Some feedback that bottles could contain poison. High risk: Vague resemblance to milk cartons in some countries. More countries associated image with buildings, and in some cases portable toilets. Two countries noted resemblance to phallic symbols or tombstones. High risk: Dogs, dog food and low quality. Has potentially insulting connotations in some Muslim regions. Negative Cultural Feedback Icons for Calcium

Icons case study ,[object Object]

Icons case study summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Meet the needs: Simplifying the content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Which English? Simplified English Controlled English Plain English

Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Simplifying English ,[object Object],[object Object],[object Object],[object Object]

Simplifying English ,[object Object],[object Object],[object Object],[object Object],[object Object]

Controlled English steps ,[object Object],[object Object],[object Object],[object Object],[object Object]

DITA ready ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Controlled English example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Simplified English example ,[object Object],[object Object],[object Object],[object Object]

Controlled English tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More information ,[object Object],[object Object],[object Object],[object Object]

Contacts ,[object Object],[object Object]

From Icons To Controlled English

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