2. Agenda
• Brand and Image of Kali Sikaran
• Brand and Image of the IKAEF
• Tools
• Management
• Next step
• Motivation
3. Brand and Image of Kali Sikaran
• Logo and name always together
• Standing by it selves consequent & explicit
• Pictures who fits the image
• Always correct uniform
• Kali Sikaran in club name together with
place
• Simplicity
• Serious isn’t the same as boring
• Fun isn’t the same as unserious
4. Activities and promotion
• FMA illustrated – Kali Sikaran knife article
• TV exposure after World Championships
• Sponsoring potential
• Training program for kids
• Consistent promotion (Top of mind)
5. Brand and Image of the IKAEF
• The community with all connections &
contacts
• Can be put together with other styles
• Pictures who fits the image
• Always correct uniform
• IKAEF should get credit for the knowledge
and training concept of the organization
6. Activities and promotion
• Seminars and exposure in UK
• Martial Arts Illustrated article with Johan
• Next article is with Jeff
• Introduction of more connections
• New IKAEF uniform including logos
• Same Phase patch IKAEF – Kali Sikaran
7. Management
• Online members@kalisikaran.com
• Web mail for doers
• Web shop www.xtreme-sportswear.com
• Magazines
• Database
• Membership
• Sales system
