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introduction

    2009




               1
Group




        2
Mission Statement
The Oxyma Group helps companies create customer
value by optimising and executing customer-facing
business processes, and by integrating these into
underlying business processes

                                                     actionable
                                                     strategies


                                   measurement                       effective
                                    and control                      processes




                                    information                    organizational
                                    and analytics                    alignment

                                                      enabling
                                                    technologies


      The six dimensions of
      high performance marketing




                                                                                    3
Knowledge and Execution Gap


                                                                    Available
                                                                    Customer
                      100                                             Data


                                   Knowledge Gap
  Terabytes of Data




                      75
                                                                  Analytical
                                                                  Capability
                      50

                                   Execution Gap
                                                                  Execution
                      25
                                                                  Capability



                        0
                            1960   1970      1980   1990   2000   2010




Source: Gartner Business Intelligence Summit 2005




                                                                                4
Proposition
Analytical                Execution
Capability                Capability




               Customer
                 Data




                                       5
Position

                            DM




                                       Offline
    CRM                  Fulfilment


                          Respons


              Customer
  Marketing   Customer
                Data
                Data
                         Call Center


                            SMS
                                       Online

                           Email

    ERP
                          Internet




                                                 6
Services Oxyma Group

     Marketing
      Marketing                   Campaign
                                  Campaign                         Campaign
                                                                   Campaign
    Intelligence
     Intelligence                Management
                                 Management                        Execution
                                                                    Execution
   Reports & Dashboards            Ad-Hoc Campaigns               Data processing
 Segmentation Modelling         Life Cycle Management         Multichannel Fulfilment
     Customer Insights              EDM Campaigns               Inbound / Outbound
   Predictive Modelling            Process (re)design         Online & offline channels
       Data Mining                   Business Rules              Response Handling
 Proposition Development           Campaign Reports            Contract Management
  Campaign Development                Optimization             Incident Management
                                          MRM                    Fulfilment Reports


                           Database Management
                Data Modelling, DataMarts, ETL, Data Quality, Storage



                   Interim Marketing Professionals
            Marketing Intelligence, Marketing Automation, Direct Marketing




                                                                                          7
8

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Presentation Oxyma Group (Linkedin)

  • 1. introduction 2009 1
  • 2. Group 2
  • 3. Mission Statement The Oxyma Group helps companies create customer value by optimising and executing customer-facing business processes, and by integrating these into underlying business processes actionable strategies measurement effective and control processes information organizational and analytics alignment enabling technologies The six dimensions of high performance marketing 3
  • 4. Knowledge and Execution Gap Available Customer 100 Data Knowledge Gap Terabytes of Data 75 Analytical Capability 50 Execution Gap Execution 25 Capability 0 1960 1970 1980 1990 2000 2010 Source: Gartner Business Intelligence Summit 2005 4
  • 5. Proposition Analytical Execution Capability Capability Customer Data 5
  • 6. Position DM Offline CRM Fulfilment Respons Customer Marketing Customer Data Data Call Center SMS Online Email ERP Internet 6
  • 7. Services Oxyma Group Marketing Marketing Campaign Campaign Campaign Campaign Intelligence Intelligence Management Management Execution Execution Reports & Dashboards Ad-Hoc Campaigns Data processing Segmentation Modelling Life Cycle Management Multichannel Fulfilment Customer Insights EDM Campaigns Inbound / Outbound Predictive Modelling Process (re)design Online & offline channels Data Mining Business Rules Response Handling Proposition Development Campaign Reports Contract Management Campaign Development Optimization Incident Management MRM Fulfilment Reports Database Management Data Modelling, DataMarts, ETL, Data Quality, Storage Interim Marketing Professionals Marketing Intelligence, Marketing Automation, Direct Marketing 7
  • 8. 8