3. Mission Statement
The Oxyma Group helps companies create customer
value by optimising and executing customer-facing
business processes, and by integrating these into
underlying business processes
actionable
strategies
measurement effective
and control processes
information organizational
and analytics alignment
enabling
technologies
The six dimensions of
high performance marketing
3
4. Knowledge and Execution Gap
Available
Customer
100 Data
Knowledge Gap
Terabytes of Data
75
Analytical
Capability
50
Execution Gap
Execution
25
Capability
0
1960 1970 1980 1990 2000 2010
Source: Gartner Business Intelligence Summit 2005
4