This document discusses design for sustainable behavior through three tools: [1] understanding user behavior and context, [2] influencing attitudes and habits, and [3] modifying environments. Understanding how attitudes, habits, and contexts determine behavior allows designers to influence behavior positively. Design can make sustainable choices easier by removing positive reinforcement of unsustainable behaviors or creating negative reinforcement. The overall goal is to modify environments to encourage movement toward preferred, sustainable directions.

1. Design for Sustainable Behaviour
Lecture at the University of Wisconsin-Madison, fall 2011 by Johannes Zachrisson Daae

2. Content:
• The importance of design
• Changing behaviour through design
• Three tools
Johannes Zachrisson

7. “Enough electricity to run
practically all the street
lighting in the UK” (DEFRA)

11. Pic by David Basanta
www.tii.se
User Product
in control in control

12. Fogg’s behavioural grid
http://www.behaviorwizard.org/

13. The Behavior Wizard
http://www.behaviorwizard.org/

14. ”Design with intent” by Dan Lockton
www.designwithintent.co.uk

15. ”Design with intent” by Dan Lockton
www.designwithintent.co.uk

18. Understanding of the user Social
and the usage context Psychology
Understanding of how
behaviour is determined

19. Foto: Erik Aavatsmark

20. Comprehensive Action Determination Model
Klöckner & Blöbaum, 2010

21. The attitude-behaviour-context theory
Stern, 2000

22. Positive + + +
User attitude
Neutral + +
Negative - +

23. Comprehensive Action Determination Model
Klöckner & Blöbaum, 2010

24. Breaking habits:
• Make the user aware of the behaviour
• Remove positive / create negative reinforcement
Jager, 2003

25. Robertson, 1967

27. I have made up my mind… that I would never try to
reform man – that’s much to difficult.
What I would do was to try to modify the
environment in such a way as to get man moving in
preferred directions
R. Buckminster Fuller, 1966

28. Questions?
johannes.zachrisson@ntnu.no