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Thriving in a Competitive
                             Marketplace
                                                 Johanna Rothman
New: Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects
                                                     @johannarothman
                                                    www.jrothman.com
                                                     jr@jrothman.com
                                                          781-641-4046



                                                                        © 2011 Johanna Rothman
What Does it Mean to Thrive?
Flourish
Grow vigorously
Realize a goal despite
circumstance




                              © 2011 Johanna Rothman

                         2
What Does it Take to Thrive?

 People

          Product

Purpose or Vision

   Money

          Quality

                                     © 2011 Johanna Rothman

                    3
In the Past

            Shareholders




Customers                  Employees
                                  © 2011 Johanna Rothman

                  4
If You Want to Thrive

            Shareholders



            Community


Customers                  Employees
                                  © 2011 Johanna Rothman

                   5
© 2011 Johanna Rothman

6
A Spiky World




                © 2011 Johanna Rothman

      7
Ideas & Values Shape Our Products




                              © 2011 Johanna Rothman

                8
Ideas and Values...
Do you believe the world is flat or spiky?
Do you believe the organization stands alone or is a
corporate citizen?
Do you believe the organization works for its
shareholders or its employees or its community?




                                                       © 2011 Johanna Rothman

                           9
There is No One Right Answer




                           © 2011 Johanna Rothman

             10
Some Local Stories...




                        © 2011 Johanna Rothman

          11
Herman Miller
 A better world
This is at the heart of Herman Miller and the real
reason why many of us come to work every day.

We contribute to a better world by pursuing
sustainability and environmental wisdom. ...




                                                     © 2011 Johanna Rothman

                           12
Steelcase
We design for social, economic and environmental
sustainability.  
Sustainability is our lens for innovation. 




                                                   © 2011 Johanna Rothman

                             13
Bissell
BISSELL's commitment to sustainability is an extension of
our rich history of innovation and continuous
improvement.




                                                   © 2011 Johanna Rothman

                           14
One of Our Sponsors




                      © 2011 Johanna Rothman

         15
Other Sponsors Share Community
            Values




                           © 2011 Johanna Rothman

              16
Sometimes, It’s Government
       Intervention




                             © 2011 Johanna Rothman

             17
Civil Rights Act of 1964
Changed the want ads in 1971
Changed employment applications in 1975
Fascinating consequences for the world of work
Look around you...




                                                 © 2011 Johanna Rothman

                          18
Every Single Time We Work for the
Good of the Greater Community,We
             All Benefit



                               © 2011 Johanna Rothman

                 19
What Can You Do?
“But, JR, I’m just a ___ . What can I do?”
Personal courage
  Work as if the world is spiky and flat
  Organization is a corporate citizen
  Organization shares responsibility with the community
Unless you are a senior manager, take small steps and be
happy with them. I want you to keep your job.
                                                   © 2011 Johanna Rothman

                            20
Some Constraints Assist Innovation;
Over-Constraining the Problem Does
                Not



                               © 2011 Johanna Rothman

                 21
False Constraints that Damage the
         Ability to Thrive
Multitasking
“Do More with Less”
All symptoms of
management debt, of not
managing the project
portfolio


                               © 2011 Johanna Rothman

                          22
Which Constraints Assist Innovation?
 Those that assist the flow of ideas
 Those that create more quality in the product
 Technical and management leadership




                                                 © 2011 Johanna Rothman

                            23
Because Those Constraints Appeal to
 Our Mastery, Purpose & Autonomy




                               © 2011 Johanna Rothman

                 24
A Competitive Marketplace
Demands new ideas
Demands quality
Allows for serendipity




                                 © 2011 Johanna Rothman

                         25
Remember Moore’s Chasm




                         © 2011 Johanna Rothman

          26
Some Ideas




             © 2011 Johanna Rothman

     27
Manage Your Project Portfolio
Eliminate multitasking
  Decide which project is #1, #2, #3 for now
  Iterate on that decision periodically
  Don’t be afraid to change your mind as projects deliver


Because it doesn’t matter how many projects you start. It
matters how many projects you finish
                                                   © 2011 Johanna Rothman

                            28
Create a Diverse Team
Cross-functional diverse
team of diverse background
  Diversity in
    Domain expertise
    Personality
If no one knows they can’t
do it, they will
                                  © 2011 Johanna Rothman

                             29
Use Agile or Lean Where You Can
Ideas are key to thriving
  Fail fast
  Use timeboxes to experiment
  Consider kanban to move features through




                                             © 2011 Johanna Rothman

                            30
Bring in New Ideas
Talk to people outside your small group
  Cross-pollinate
  Get your creative juices flowing and see where the
  serendipity leads you...




                                                 © 2011 Johanna Rothman

                             31
Consider Your Community
Who is your customer?
 Consider your community as part of your customer
 base
 Consider shared value as one of your corporate values




                                                 © 2011 Johanna Rothman

                         32
Don’t Allow Time for Technical Debt
With real competition, you need to test products or
prototypes not junk
  Do you know what done means?
  Acceptance criteria on features
  Release criteria for releases
  Developers and testers work together


                                                  © 2011 Johanna Rothman

                            33
Collaborate as Teams
Market competition means no time for silos or zero-sum
games at any level. Internal collaboration is key.
  Work on the highest ranked project first
  Work on the highest ranked feature first
    Swarm around features
    Developers and testers and writers and BAs and
    whomever are partners
                                                     © 2011 Johanna Rothman

                             34
Build in Frequent Feedback
Feedback for your work
Retrospectives for the team




                                  © 2011 Johanna Rothman

                          35
Thriving Amid Competition is Tough
You will have to think...
People are key
Lots of ideas and serendipity help
Use every single person you have
Build on your successes
Learn from your mistakes
Involve a larger community
                                     © 2011 Johanna Rothman

                             36
Read More...
Thomas Friedman’s The World is Flat
Dan Pink’s Drive
Richard Florida’s Rise of the Creative Class, Flight of the
Creative Class
Porter and Kramer, Creating Shared Value in HBR, January
2011.


                                                          © 2011 Johanna Rothman

                              37
There’s More...
on jrothman.com (articles, newsletters, blogs)
@johannarothman
Want me to stay in touch with you? Sign up for my email
newsletter at http://www.jrothman.com/
pragmaticmanager. Or give me your card. Or fill out a
yellow form.


                                                  © 2011 Johanna Rothman

                           38

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Thriving in a Competitive Marketplace

  • 1. Thriving in a Competitive Marketplace Johanna Rothman New: Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects @johannarothman www.jrothman.com jr@jrothman.com 781-641-4046 © 2011 Johanna Rothman
  • 2. What Does it Mean to Thrive? Flourish Grow vigorously Realize a goal despite circumstance © 2011 Johanna Rothman 2
  • 3. What Does it Take to Thrive? People Product Purpose or Vision Money Quality © 2011 Johanna Rothman 3
  • 4. In the Past Shareholders Customers Employees © 2011 Johanna Rothman 4
  • 5. If You Want to Thrive Shareholders Community Customers Employees © 2011 Johanna Rothman 5
  • 6. © 2011 Johanna Rothman 6
  • 7. A Spiky World © 2011 Johanna Rothman 7
  • 8. Ideas & Values Shape Our Products © 2011 Johanna Rothman 8
  • 9. Ideas and Values... Do you believe the world is flat or spiky? Do you believe the organization stands alone or is a corporate citizen? Do you believe the organization works for its shareholders or its employees or its community? © 2011 Johanna Rothman 9
  • 10. There is No One Right Answer © 2011 Johanna Rothman 10
  • 11. Some Local Stories... © 2011 Johanna Rothman 11
  • 12. Herman Miller A better world This is at the heart of Herman Miller and the real reason why many of us come to work every day. We contribute to a better world by pursuing sustainability and environmental wisdom. ... © 2011 Johanna Rothman 12
  • 13. Steelcase We design for social, economic and environmental sustainability.   Sustainability is our lens for innovation.  © 2011 Johanna Rothman 13
  • 14. Bissell BISSELL's commitment to sustainability is an extension of our rich history of innovation and continuous improvement. © 2011 Johanna Rothman 14
  • 15. One of Our Sponsors © 2011 Johanna Rothman 15
  • 16. Other Sponsors Share Community Values © 2011 Johanna Rothman 16
  • 17. Sometimes, It’s Government Intervention © 2011 Johanna Rothman 17
  • 18. Civil Rights Act of 1964 Changed the want ads in 1971 Changed employment applications in 1975 Fascinating consequences for the world of work Look around you... © 2011 Johanna Rothman 18
  • 19. Every Single Time We Work for the Good of the Greater Community,We All Benefit © 2011 Johanna Rothman 19
  • 20. What Can You Do? “But, JR, I’m just a ___ . What can I do?” Personal courage Work as if the world is spiky and flat Organization is a corporate citizen Organization shares responsibility with the community Unless you are a senior manager, take small steps and be happy with them. I want you to keep your job. © 2011 Johanna Rothman 20
  • 21. Some Constraints Assist Innovation; Over-Constraining the Problem Does Not © 2011 Johanna Rothman 21
  • 22. False Constraints that Damage the Ability to Thrive Multitasking “Do More with Less” All symptoms of management debt, of not managing the project portfolio © 2011 Johanna Rothman 22
  • 23. Which Constraints Assist Innovation? Those that assist the flow of ideas Those that create more quality in the product Technical and management leadership © 2011 Johanna Rothman 23
  • 24. Because Those Constraints Appeal to Our Mastery, Purpose & Autonomy © 2011 Johanna Rothman 24
  • 25. A Competitive Marketplace Demands new ideas Demands quality Allows for serendipity © 2011 Johanna Rothman 25
  • 26. Remember Moore’s Chasm © 2011 Johanna Rothman 26
  • 27. Some Ideas © 2011 Johanna Rothman 27
  • 28. Manage Your Project Portfolio Eliminate multitasking Decide which project is #1, #2, #3 for now Iterate on that decision periodically Don’t be afraid to change your mind as projects deliver Because it doesn’t matter how many projects you start. It matters how many projects you finish © 2011 Johanna Rothman 28
  • 29. Create a Diverse Team Cross-functional diverse team of diverse background Diversity in Domain expertise Personality If no one knows they can’t do it, they will © 2011 Johanna Rothman 29
  • 30. Use Agile or Lean Where You Can Ideas are key to thriving Fail fast Use timeboxes to experiment Consider kanban to move features through © 2011 Johanna Rothman 30
  • 31. Bring in New Ideas Talk to people outside your small group Cross-pollinate Get your creative juices flowing and see where the serendipity leads you... © 2011 Johanna Rothman 31
  • 32. Consider Your Community Who is your customer? Consider your community as part of your customer base Consider shared value as one of your corporate values © 2011 Johanna Rothman 32
  • 33. Don’t Allow Time for Technical Debt With real competition, you need to test products or prototypes not junk Do you know what done means? Acceptance criteria on features Release criteria for releases Developers and testers work together © 2011 Johanna Rothman 33
  • 34. Collaborate as Teams Market competition means no time for silos or zero-sum games at any level. Internal collaboration is key. Work on the highest ranked project first Work on the highest ranked feature first Swarm around features Developers and testers and writers and BAs and whomever are partners © 2011 Johanna Rothman 34
  • 35. Build in Frequent Feedback Feedback for your work Retrospectives for the team © 2011 Johanna Rothman 35
  • 36. Thriving Amid Competition is Tough You will have to think... People are key Lots of ideas and serendipity help Use every single person you have Build on your successes Learn from your mistakes Involve a larger community © 2011 Johanna Rothman 36
  • 37. Read More... Thomas Friedman’s The World is Flat Dan Pink’s Drive Richard Florida’s Rise of the Creative Class, Flight of the Creative Class Porter and Kramer, Creating Shared Value in HBR, January 2011. © 2011 Johanna Rothman 37
  • 38. There’s More... on jrothman.com (articles, newsletters, blogs) @johannarothman Want me to stay in touch with you? Sign up for my email newsletter at http://www.jrothman.com/ pragmaticmanager. Or give me your card. Or fill out a yellow form. © 2011 Johanna Rothman 38