In this talk presented at Lean UX NYC 2013, I reflected on how lean startup is applied in a consulting context. This is an iterated second version of this talk, focused on the Lean UX NYC audience. I gave a longer version of this talk, focused on UX designers, with Martina Schell at Interaction 13. You can watch that talk over here: http://vimeo.com/62646947

1. Lean
Startup
in
Design
Consulting:
Lessons
Learned.
Johanna
Kollmann ~ @johannakoll
shiny
new
version
for LEAN
UX
NYC
2013
Photo
by
NASA’s
Marshall
Space
Flight
Center:
h:p://www.flickr.com/photos/nasamarshall/7045389347/in/set-­‐72157625188331491

3. Photo
by
Jason
Rodman:
h:p://www.flickr.com/photos/jrodmanjr/2775877760/
“A
startup
is
a
human
institution
designed
to
create
a
new
product
or
service
under
conditions
of
extreme
uncertainty.”
~
@ericries

4. Setup Make Finish

5. Setup

6. Problem/Solution
Fit
Product/Market
Fit
Scale
Adapted
from
Ash
Maurya,
‘Running
Lean:
Iterate
from
Plan
A
to
a
Plan
That
Works’

7. Photo by RikVan Colen http://www.flickr.com/photos/43293576@N00/6029488/

8. Founder?

9. Photo
by
Anders
Zakrisson
h:p://www.flickr.com/photos/anders-­‐zakrisson/4982281184/

10. Make

11. BUILD
MEASURE
LEARN

12. Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/

13. Photo by @polaroidgrrl

14. Photo
by
Ryan
O’Hara
h:p://www.flickr.com/photos/eaghra/4817433684/

15. Finish

17. Photo
by
Rudi
Riet:h:p://www.flickr.com/photos/rudiriet/109718350/

18. Support?
Coaching.

19. Photo
by:
h:p://www.flickr.com/photos/herr_e_aus_b/8290177683/

20. Conclusion

21. Thinking
about
things
as
business
changes
everything.

22. My
role
as
a
consultant
is
to
help
the
client
learn.

23. Certainty
is
a
closing
of
the
mind.
~
Milton
Glaser
IImage credit: miltonglaser.com

24. @johannakoll