1. Inserts for Deactivate Trailer
Slogan
When life is online, your life is on the line
We decided to use this as the slogan for our film. The reason for this is because it is something that will make the
audience think. Our horror movie is of the psychological horror genre and using this as our slogan is will add to the
mystery and creepiness of our trailer. ‘Your life is on the line’ is a well-known saying, therefore this will also catch the
viewer’s attention and draw them in. ‘When life is online’ is also very relevant to the social media aspect of our
horror movie.
Inserts
1st insert – after the book has fallen off the shelf
Based on a true story
Having this text as our first insert draws the viewers in because everybody is intrigued to watch something that could
actually happen in real life, because viewers can be drawn into things that are more realistic and could possibly be
relevant to their own lives.
2nd insert – after the flashback
The past has returned…
We included this text to leave the viewer’s wondering what will happen next. The ellipses add to this because they
show that something is to be continued and hopefully the viewers will be intrigued to know what it is.
3rd insert – after the first section of Louis’ murder scene
… to get you
This text carries on from the previous insert to answer the questions the viewers may have of what was to come.
Also the word ‘you’ is directly aimed at the viewer’s drawing them in and feeling as if they are involved in the trailer.
4th insert –before the establishing shot of the house
From the minds of paranormal activity
This text shows that our film has been created and thought up by people who have created other successful horror
movies. The audience will recognise the film ‘Paranormal Activity’ and know that it has been successful and
therefore see that our film, Deactivate, should also be a successful film.
5th insert – before Abbie is murdered
DEACTIVATE
Coming this fall
This is included towards the end of the trailer because we followed the conventions of most movie trailers who also
include the name of their film and the release date towards the end of the film trailer so that it is one of the last
things for the audience to see, therefore leading it to stick in their heads. We decided that it would be coming in fall,
because this is around the time of Halloween and this is when people like to come out and make more of an effort to
watch horror movies.
Final insert – towards the end, before the humming
When life is online, your life is on the line
We decided to use our film’s slogan as the last insert because it will leave the viewer’s thinking and will leave a sense
of mystery in their heads, hopefully further drawing them into the film so that they will want to watch it.
Whenever an insert appears in our trailer there is a ‘boom’ sound in the background, adding some effect to the
insert appearing thus bringing it to catch the reader’s attention make them focus on what they are watching.