SlideShare a Scribd company logo
1 of 29
LIB 640 Information Sources and ServicesSummer 2011 Pathfinders to Information Administering school library reference services
July 22, 2011 Pathfinders to Information 2 What is reference service? reference services All the functions performed by a trained librarian employed in the reference section of a library to meet the information needs of patrons (in person, by telephone, or electronically), including but not limited to answering substantive questions, instructing users in the selection and use of appropriate tools and techniques for finding information, conducting searches on behalf of the patron, directing users to the location of library resources, assisting in the evaluation of information, referring patrons to resources outside the library when appropriate, keeping reference statistics, and participating in the development of the reference collection. For an online guide to reference services, see the tutorialORE on the Web, courtesy of the Ohio Library Council.   Online Dictionary of Library Sciencehttp://www.abc-clio.com/ODLIS/odlis_r.aspx#refservices
July 22, 2011 Pathfinders to Information 3 Elements of Reference Service From ODLIS definition: performed by a trained librarian [Designed] to meet the information needs of patrons  answering substantive questions instructing users in the selection and use of appropriate tools and techniques for finding information conducting searches on behalf of the patron directing users to the location of library resources  assisting in the evaluation of information  referring patrons to resources outside the library when appropriate keeping reference statistics participating in the development of the reference collection
July 22, 2011 Pathfinders to Information 4 What is a Reference Collection? ODLIS: Books containing authoritativeinformation not meant to be read cover to cover, such as dictionaries, handbooks, and encyclopedias, shelved together by call number in a special section of the library called the reference stacks. Reference books may not be checked out because they are needed by librarians to answer questions at the reference desk. Their location and circulation status is usually indicated by the symbol "R" or "Ref" preceding the call number in the catalog record and on the spine label. See also: ready reference.  http://www.abc-clio.com/ODLIS/odlis_r.aspx#refcollection
July 22, 2011 Pathfinders to Information 5 Is the Collection the Books Only? Managing and Analyzing Your Collection:A Practical Guide for Small Libraries and School Media Centers (ALA, 2002): To think of your collection only within the physical boundaries of your library will create a limited view of the collection.  You need to consider availability and accessibility when defining your collections. Carol A. Doll and Pamela Petrick Barron.
July 22, 2011 Pathfinders to Information 6 Accessibility and Availability? Availability: “If a resource is available, that simply means it exists and can be located.” Accessibility: “For a resource to be accessible, it must be physically present.” Doll and Barron, Managing and Analyzing Your Collection
July 22, 2011 Pathfinders to Information 7 What about being virtually present? Accessibility means more than physical access: The ease with which a person may enter a library, gain access to its online systems, use its resources, and obtain needed information regardless of format. In a more general sense, the quality of being able to be located and used by a person. In the Web environment, the quality of being usable by everyone regardless of disability. See the Web Accessibility Initiative (WAI).  http://www.abc-clio.com/ODLIS/odlis_A.aspx#accessibility
July 22, 2011 Pathfinders to Information 8 Do we still need books? A.B.Credaro In a significant number of schools, there have been reductions in library funding, in favour of increasing the number of computers in libraries. Aging reference books are not being replaced, due to the flawed rationale that Internet access has negated the necessity for such print material.  The value of the Internet as a communication tool is beyond dispute. However, it can also be a time-consuming, frustrating, or misleading reference source.  Now that we've got the Internet, why do we need Libraries?
An update to bookless discussion Do School Libraries Need Books? . . . students roam the stacks less and less because they find it so much more efficient to work online. One school, Cushing Academy, made news last fall when it announced that it would give away most of its 20,000 books and transform its library into a digital center.  Do schools need to maintain traditional libraries? What are the educational consequences of having students read less on the printed page and more on the Web?  February 10, 2010, 7:00 pm See also Doug Johnson’s blog post, What is a library without books?from February 11, 2010 July 22, 2011 Pathfinders to Information 9
July 22, 2011 Pathfinders to Information 10 Collection Development ODLIS: The process of planning and building a useful and balancedcollection of library materials over a period of years, based on an ongoing assessment of the information needs of the library's clientele, analysis of usage statistics, and demographic projections, normally constrained by budgetary limitations. Collection development includes the formulation of selection criteria, planning for resource sharing, and replacement of lost and damageditems, as well as routine selection and deselection decisions.  http://www.abc-clio.com/ODLIS/odlis_c.aspx#collecdevel
July 22, 2011 Pathfinders to Information 11 What are the phases of collection development? The phases of collection development include: Learning Community Analysis  Collection Analysis:   Collection Mapping, Inventory Selection  Budgeting Process:  Budget Planning, Acquisition, Accounting, Funding Sources  Collection Maintenance & Weeding  Reconsideration
July 22, 2011 Pathfinders to Information 12 Selection ODLIS: The process of deciding which materials should be added to a library collection. Selection decisions are usually made on the basis of reviews and standard collection development tools by librarians designated as selectors in specific subject areas, based on their interests and fields of specialization. In academic libraries, selection may also be done by members of the teaching faculty in their disciplines. Very large academic and public libraries may use an approval plan or blanket order plan to assist selectors. Library patrons also recommend titles for purchase, especially in libraries that provide a suggestion box. The opposite of deselection. See also: selection aid and selection criteria. http://www.abc-clio.com/ODLIS/odlis_s.aspx#selection
July 22, 2011 Pathfinders to Information 13 Materials Review and Selection  Materials review and selection go hand in hand  To make the best use of funding, the media specialist must work collaboratively with the teachers to identify needs, review existing resources, select new materials, and build effective learning environments.  The key is creating positive working relationships so that the best possible materials are available for students in a timely manner.  http://eduscapes.com/sms/access/selection.html
July 22, 2011 Pathfinders to Information 14 Check Your Understanding Describe a unit and specific standards. Discuss what types of materials in the library media center might be used in the unit. What kinds of activities would require library media resources?  Create a mini-map of the area of the collection. Look for strength and weak areas. Consider the reading level, development level, and interests of the students.  Develop a set of criteria for evaluating materials. Open the Word Document titled Selection Criteria. Use this as the basis for your own checklist. http://eduscapes.com/sms/access/selection.html
July 22, 2011 Pathfinders to Information 15 School Library Guidelines Empowering Learners: The school library media program models an inquiry-based approach to learning and the information search process. (p. 25) The school library media program includes a well-developed collection of books, periodicals, and non-print material in a variety of formats that support curricular topics and are suited to inquiry learning and users’ needs and interests. (p. 38).
The newest national standards July 22, 2011 Pathfinders to Information 16 Standards for the 21st-Century Learneroffer vision for teaching and learning to both guide and beckon our profession as education leaders. They will both shape the library program and serve as a tool for library media specialists to use to shape the learning of students in the school.  http://www.ala.org/ala/aasl/aaslproftools/learningstandards/standards.cfm
July 22, 2011 Pathfinders to Information 17 State Standards Kentucky: Academic Expectation 1.1: Students use reference tools such as dictionaries, almanacs, encyclopedias, and computer reference programs and research tools such as interviews and surveys to find the information they need to meet specific demands, explore interests, or solve specific problems.
July 22, 2011 Pathfinders to Information 18 Kentucky Standards
CHETL in KY School Libraries July 22, 2011 Pathfinders to Information 19
July 22, 2011 Pathfinders to Information 20 Other States
July 22, 2011 Pathfinders to Information 21 Collection Development Policies Crucial: Every school system should have a comprehensive policy on the selection of instructional materials. It should relate to and include all materials; for example, textbooks, library books, periodicals, films, videocassettes, records, audiocassettes, and CDs. The reason should be obvious: haphazard patterns of acquisition will result in waste because some—perhaps many—materials will overlap in content, or will be unrelated to changing patterns of instruction. ALA Workbook for Selection Policy Writing
A Sample Kentucky Policy July 22, 2011 Pathfinders to Information 22
July 22, 2011 Pathfinders to Information 23 Selection Tools for Reference Collections
July 22, 2011 Pathfinders to Information 24 More Selection Tools Reference and User Services Quarterly ,[object Object]
An annual “abridged” version of American Reference Books Annual, affectionately known as ARBA,[object Object]
July 22, 2011 Pathfinders to Information 26 Weeding
July 22, 2011 Pathfinders to Information 27 Evaluating Reference Service Common methods include: Counts of reference questions Periodic inspection of reference section Survey of user satisfaction/willingness to return  Observation of performance: Obtrusive:  Someone sits and watches (or makes a video of) the librarian Unobtrusive:  Use of “mystery patron”, where student proxies ask prepared questions and the librarian has no idea this is an observation See "Reference Evaluation: An Overview" in Assessment and Accountability in Reference Work. Ed. Susan Blandy, Lynee Martine, Mary Strife. New York: Haworth Press, 1992. 141-150 and Reference Librarian. 38 (1992) 151-73
July 22, 2011 Pathfinders to Information 28 Marketing Reference Service Advocacy . . . it's important to ask yourself: What are you really advocating, marketing, or promoting? Yourself, your program, your teachers, information, or lifelong learning? What's the purpose of the activity? How will the outcomes of the activity impact students? How does it relate to your mission?  Promotion  Events Change: Innovating Practices and Evolving Roles Reflection  Read Toolkit for School Library Media Programs for the @your library campaign.
July 22, 2011 Pathfinders to Information 29 A Reference Service Management Assignment Your school has decided to add a special emphasis for this school year on sex education.  For your school library media center, assess your needs, current collection and requirements for updating the reference collection in this area. Would you do this with print resources or online only? What will you do if your choices are challenged?  How will you plan your provision of reference service?  How would you market it?

More Related Content

What's hot

Collection development
Collection developmentCollection development
Collection developmentDheeraj Negi
 
Collection Development Policy, ISACS October 2014
Collection Development Policy, ISACS October 2014Collection Development Policy, ISACS October 2014
Collection Development Policy, ISACS October 2014Shannon Acedo
 
Collection development: selection Context, criteria on selection and electron...
Collection development: selection Context, criteria on selection and electron...Collection development: selection Context, criteria on selection and electron...
Collection development: selection Context, criteria on selection and electron...Jennifer Laluna
 
Day 3: Introduction to Information Literacy
Day 3:  Introduction to Information LiteracyDay 3:  Introduction to Information Literacy
Day 3: Introduction to Information LiteracyBuffy Hamilton
 
Evolving collection directions, ALCTS, ALA.
Evolving collection directions, ALCTS, ALA. Evolving collection directions, ALCTS, ALA.
Evolving collection directions, ALCTS, ALA. lisld
 
Follet Destiny Presentation - LSSL 5396
Follet Destiny Presentation - LSSL 5396Follet Destiny Presentation - LSSL 5396
Follet Destiny Presentation - LSSL 5396Leslie Gerberman
 
Destiny OPAC presentation
Destiny OPAC presentationDestiny OPAC presentation
Destiny OPAC presentationTracyLandry
 
Using ACRL's New Framework for Information Literacy to Explore Teaching Strat...
Using ACRL's New Framework for Information Literacy to Explore Teaching Strat...Using ACRL's New Framework for Information Literacy to Explore Teaching Strat...
Using ACRL's New Framework for Information Literacy to Explore Teaching Strat...World Bank Publications
 
Portfolio Concepts for Resources and Services
Portfolio Concepts for Resources and ServicesPortfolio Concepts for Resources and Services
Portfolio Concepts for Resources and Servicesrjohn62495
 
University Futures, Library Futures: institutional and library directions in ...
University Futures, Library Futures: institutional and library directions in ...University Futures, Library Futures: institutional and library directions in ...
University Futures, Library Futures: institutional and library directions in ...Constance Malpas
 
Digital Collection Development Presentation #1
Digital Collection Development Presentation #1Digital Collection Development Presentation #1
Digital Collection Development Presentation #1Joyce Kasman Valenza
 
2014 02-18 drake univ faculty forum
2014 02-18 drake univ faculty forum2014 02-18 drake univ faculty forum
2014 02-18 drake univ faculty forumBruce Gilbert
 
Digital colldevel pt1
Digital colldevel pt1Digital colldevel pt1
Digital colldevel pt1Debra Kachel
 
Best practices in library services
Best practices in library servicesBest practices in library services
Best practices in library servicesFe Angela Verzosa
 

What's hot (20)

Collection development
Collection developmentCollection development
Collection development
 
LIBRARY COLLECTION MANAGERS IN HIGHER GROUNDS: WEIGHING THE ODDS
LIBRARY COLLECTION MANAGERS IN HIGHER GROUNDS: WEIGHING THE ODDSLIBRARY COLLECTION MANAGERS IN HIGHER GROUNDS: WEIGHING THE ODDS
LIBRARY COLLECTION MANAGERS IN HIGHER GROUNDS: WEIGHING THE ODDS
 
Collection Development Policy, ISACS October 2014
Collection Development Policy, ISACS October 2014Collection Development Policy, ISACS October 2014
Collection Development Policy, ISACS October 2014
 
Collection development: selection Context, criteria on selection and electron...
Collection development: selection Context, criteria on selection and electron...Collection development: selection Context, criteria on selection and electron...
Collection development: selection Context, criteria on selection and electron...
 
Day 3: Introduction to Information Literacy
Day 3:  Introduction to Information LiteracyDay 3:  Introduction to Information Literacy
Day 3: Introduction to Information Literacy
 
IFLA Key Issues in Electronic Resources Collection Development and CMO Propos...
IFLA Key Issues in Electronic Resources Collection Development and CMO Propos...IFLA Key Issues in Electronic Resources Collection Development and CMO Propos...
IFLA Key Issues in Electronic Resources Collection Development and CMO Propos...
 
Evolving collection directions, ALCTS, ALA.
Evolving collection directions, ALCTS, ALA. Evolving collection directions, ALCTS, ALA.
Evolving collection directions, ALCTS, ALA.
 
Follet Destiny Presentation - LSSL 5396
Follet Destiny Presentation - LSSL 5396Follet Destiny Presentation - LSSL 5396
Follet Destiny Presentation - LSSL 5396
 
AVC Library Collection Development Policy
AVC Library Collection Development PolicyAVC Library Collection Development Policy
AVC Library Collection Development Policy
 
Destiny OPAC presentation
Destiny OPAC presentationDestiny OPAC presentation
Destiny OPAC presentation
 
New facets of library management
New facets of library managementNew facets of library management
New facets of library management
 
Using ACRL's New Framework for Information Literacy to Explore Teaching Strat...
Using ACRL's New Framework for Information Literacy to Explore Teaching Strat...Using ACRL's New Framework for Information Literacy to Explore Teaching Strat...
Using ACRL's New Framework for Information Literacy to Explore Teaching Strat...
 
Portfolio Concepts for Resources and Services
Portfolio Concepts for Resources and ServicesPortfolio Concepts for Resources and Services
Portfolio Concepts for Resources and Services
 
THE BLENDED LIBRARIAN : ASSERTING ROLES IN TEACHING AND LEARNING PROCESS TO P...
THE BLENDED LIBRARIAN : ASSERTING ROLES IN TEACHING AND LEARNING PROCESS TO P...THE BLENDED LIBRARIAN : ASSERTING ROLES IN TEACHING AND LEARNING PROCESS TO P...
THE BLENDED LIBRARIAN : ASSERTING ROLES IN TEACHING AND LEARNING PROCESS TO P...
 
University Futures, Library Futures: institutional and library directions in ...
University Futures, Library Futures: institutional and library directions in ...University Futures, Library Futures: institutional and library directions in ...
University Futures, Library Futures: institutional and library directions in ...
 
AIM: Data-driven collection management
AIM: Data-driven collection managementAIM: Data-driven collection management
AIM: Data-driven collection management
 
Digital Collection Development Presentation #1
Digital Collection Development Presentation #1Digital Collection Development Presentation #1
Digital Collection Development Presentation #1
 
2014 02-18 drake univ faculty forum
2014 02-18 drake univ faculty forum2014 02-18 drake univ faculty forum
2014 02-18 drake univ faculty forum
 
Digital colldevel pt1
Digital colldevel pt1Digital colldevel pt1
Digital colldevel pt1
 
Best practices in library services
Best practices in library servicesBest practices in library services
Best practices in library services
 

Similar to Pathfinders to Information: administering reference services in school libraries

Needs assessment
Needs assessmentNeeds assessment
Needs assessmentJohan Koren
 
Needs Assessment Powerpoint 2007
Needs Assessment Powerpoint 2007Needs Assessment Powerpoint 2007
Needs Assessment Powerpoint 2007Johan Koren
 
Needs assessment
Needs assessmentNeeds assessment
Needs assessmentJohan Koren
 
Needs Assessment 2003 version
Needs Assessment 2003 versionNeeds Assessment 2003 version
Needs Assessment 2003 versionJohan Koren
 
School Library Evaluation
School Library EvaluationSchool Library Evaluation
School Library EvaluationNatalie Harvey
 
ch1.ppt
ch1.pptch1.ppt
ch1.pptdesta4
 
Ivy Plus Libraries & Collective Collections - Speaking Points for ACRL NY 201...
Ivy Plus Libraries & Collective Collections - Speaking Points for ACRL NY 201...Ivy Plus Libraries & Collective Collections - Speaking Points for ACRL NY 201...
Ivy Plus Libraries & Collective Collections - Speaking Points for ACRL NY 201...Galadriel Chilton
 
From User Studies to User Experience: User-Centered Design of Next-Generation...
From User Studies to User Experience: User-Centered Design of Next-Generation...From User Studies to User Experience: User-Centered Design of Next-Generation...
From User Studies to User Experience: User-Centered Design of Next-Generation...Anne Christensen
 
Savings are nice, but learning is nicer: Libraries linking open textbooks wi...
Savings are nice, but learning is nicer: Libraries linking open textbooks wi...Savings are nice, but learning is nicer: Libraries linking open textbooks wi...
Savings are nice, but learning is nicer: Libraries linking open textbooks wi...Sarah Cohen
 
Choosing What to Hold and What to Fold: Database Quality Decisions in Tough ...
Choosing What to Hold and What to Fold: Database Quality Decisions in Tough ...Choosing What to Hold and What to Fold: Database Quality Decisions in Tough ...
Choosing What to Hold and What to Fold: Database Quality Decisions in Tough ...tfons
 
Ltf Transformation
Ltf TransformationLtf Transformation
Ltf Transformationericupr
 
College, consortium, collaboration, collective collection
College, consortium, collaboration, collective collectionCollege, consortium, collaboration, collective collection
College, consortium, collaboration, collective collectionlisld
 
Confronting the future (pla)
Confronting the future (pla)Confronting the future (pla)
Confronting the future (pla)bethwheelerdean
 
Descubrimiento, entrega de información y gestión: tendencias actuales de las ...
Descubrimiento, entrega de información y gestión: tendencias actuales de las ...Descubrimiento, entrega de información y gestión: tendencias actuales de las ...
Descubrimiento, entrega de información y gestión: tendencias actuales de las ...innovatics
 
Collection development by Muhammad Tufail Khan & Aneela Zahid
Collection development by Muhammad Tufail Khan & Aneela ZahidCollection development by Muhammad Tufail Khan & Aneela Zahid
Collection development by Muhammad Tufail Khan & Aneela ZahidMuhammad Tufail Khan
 

Similar to Pathfinders to Information: administering reference services in school libraries (20)

Needs assessment
Needs assessmentNeeds assessment
Needs assessment
 
Needs Assessment Powerpoint 2007
Needs Assessment Powerpoint 2007Needs Assessment Powerpoint 2007
Needs Assessment Powerpoint 2007
 
Needs assessment
Needs assessmentNeeds assessment
Needs assessment
 
Needs Assessment 2003 version
Needs Assessment 2003 versionNeeds Assessment 2003 version
Needs Assessment 2003 version
 
LIS-ELECTIVE_SELECTION.pptx
LIS-ELECTIVE_SELECTION.pptxLIS-ELECTIVE_SELECTION.pptx
LIS-ELECTIVE_SELECTION.pptx
 
School Library Evaluation
School Library EvaluationSchool Library Evaluation
School Library Evaluation
 
ch1.ppt
ch1.pptch1.ppt
ch1.ppt
 
Roi@lau libraries
Roi@lau librariesRoi@lau libraries
Roi@lau libraries
 
Ivy Plus Libraries & Collective Collections - Speaking Points for ACRL NY 201...
Ivy Plus Libraries & Collective Collections - Speaking Points for ACRL NY 201...Ivy Plus Libraries & Collective Collections - Speaking Points for ACRL NY 201...
Ivy Plus Libraries & Collective Collections - Speaking Points for ACRL NY 201...
 
From User Studies to User Experience: User-Centered Design of Next-Generation...
From User Studies to User Experience: User-Centered Design of Next-Generation...From User Studies to User Experience: User-Centered Design of Next-Generation...
From User Studies to User Experience: User-Centered Design of Next-Generation...
 
Savings are nice, but learning is nicer: Libraries linking open textbooks wi...
Savings are nice, but learning is nicer: Libraries linking open textbooks wi...Savings are nice, but learning is nicer: Libraries linking open textbooks wi...
Savings are nice, but learning is nicer: Libraries linking open textbooks wi...
 
Kail & La Placa Ricords - E-resources and information literacy: the next step
Kail & La Placa Ricords - E-resources and information literacy: the next stepKail & La Placa Ricords - E-resources and information literacy: the next step
Kail & La Placa Ricords - E-resources and information literacy: the next step
 
Choosing What to Hold and What to Fold: Database Quality Decisions in Tough ...
Choosing What to Hold and What to Fold: Database Quality Decisions in Tough ...Choosing What to Hold and What to Fold: Database Quality Decisions in Tough ...
Choosing What to Hold and What to Fold: Database Quality Decisions in Tough ...
 
Research
ResearchResearch
Research
 
Ltf Transformation
Ltf TransformationLtf Transformation
Ltf Transformation
 
College, consortium, collaboration, collective collection
College, consortium, collaboration, collective collectionCollege, consortium, collaboration, collective collection
College, consortium, collaboration, collective collection
 
Confronting the future (pla)
Confronting the future (pla)Confronting the future (pla)
Confronting the future (pla)
 
Descubrimiento, entrega de información y gestión: tendencias actuales de las ...
Descubrimiento, entrega de información y gestión: tendencias actuales de las ...Descubrimiento, entrega de información y gestión: tendencias actuales de las ...
Descubrimiento, entrega de información y gestión: tendencias actuales de las ...
 
A review on collection management
A review on collection managementA review on collection management
A review on collection management
 
Collection development by Muhammad Tufail Khan & Aneela Zahid
Collection development by Muhammad Tufail Khan & Aneela ZahidCollection development by Muhammad Tufail Khan & Aneela Zahid
Collection development by Muhammad Tufail Khan & Aneela Zahid
 

More from Johan Koren

Librarian as Teaching Partner
Librarian as Teaching PartnerLibrarian as Teaching Partner
Librarian as Teaching PartnerJohan Koren
 
What Is Education?
What Is Education?What Is Education?
What Is Education?Johan Koren
 
The Essential Question for LIB 604
The Essential Question for LIB 604The Essential Question for LIB 604
The Essential Question for LIB 604Johan Koren
 
Ethical Diversion: Copyright, Plagiarism, Censorship, and all!
Ethical Diversion:  Copyright, Plagiarism, Censorship, and all! Ethical Diversion:  Copyright, Plagiarism, Censorship, and all!
Ethical Diversion: Copyright, Plagiarism, Censorship, and all! Johan Koren
 
Information Sources
Information SourcesInformation Sources
Information SourcesJohan Koren
 
School Library Month 2015
School Library Month 2015School Library Month 2015
School Library Month 2015Johan Koren
 
School libraries under threat: How to ensure survival?
School libraries under threat:  How to ensure survival?School libraries under threat:  How to ensure survival?
School libraries under threat: How to ensure survival?Johan Koren
 
School Library Month
School Library MonthSchool Library Month
School Library MonthJohan Koren
 
Inquiry Process Models
Inquiry Process ModelsInquiry Process Models
Inquiry Process ModelsJohan Koren
 
Inquiry processmodels
Inquiry processmodelsInquiry processmodels
Inquiry processmodelsJohan Koren
 
School Libraries under Threat: How to Ensure Survivalk?
School Libraries under Threat:  How to Ensure Survivalk?School Libraries under Threat:  How to Ensure Survivalk?
School Libraries under Threat: How to Ensure Survivalk?Johan Koren
 
What are School Libraries and School Librarians?
What are School Libraries and School Librarians?What are School Libraries and School Librarians?
What are School Libraries and School Librarians?Johan Koren
 
21st Century Learning and Teen Tech Week
21st Century Learning and Teen Tech Week21st Century Learning and Teen Tech Week
21st Century Learning and Teen Tech WeekJohan Koren
 
Teen Tech Week 2015: A Public Library Thing?
Teen Tech Week 2015:  A Public Library Thing?Teen Tech Week 2015:  A Public Library Thing?
Teen Tech Week 2015: A Public Library Thing?Johan Koren
 
What are Libraries and Librarians?
What are Libraries and Librarians?What are Libraries and Librarians?
What are Libraries and Librarians?Johan Koren
 
What are Educational Standards . . . and what do they have to do with 21st ce...
What are Educational Standards . . . and what do they have to do with 21st ce...What are Educational Standards . . . and what do they have to do with 21st ce...
What are Educational Standards . . . and what do they have to do with 21st ce...Johan Koren
 
What is Education?
What is Education?What is Education?
What is Education?Johan Koren
 
What are 21stcentury skills?
What are 21stcentury skills?What are 21stcentury skills?
What are 21stcentury skills?Johan Koren
 
Wrapping the Gift? The Role of the School Library and Evaluating the School ...
Wrapping the Gift?  The Role of the School Library and Evaluating the School ...Wrapping the Gift?  The Role of the School Library and Evaluating the School ...
Wrapping the Gift? The Role of the School Library and Evaluating the School ...Johan Koren
 
The Gift of Libraries and Librarians: Learing in the Curriculum
The Gift of Libraries and Librarians:  Learing in the CurriculumThe Gift of Libraries and Librarians:  Learing in the Curriculum
The Gift of Libraries and Librarians: Learing in the CurriculumJohan Koren
 

More from Johan Koren (20)

Librarian as Teaching Partner
Librarian as Teaching PartnerLibrarian as Teaching Partner
Librarian as Teaching Partner
 
What Is Education?
What Is Education?What Is Education?
What Is Education?
 
The Essential Question for LIB 604
The Essential Question for LIB 604The Essential Question for LIB 604
The Essential Question for LIB 604
 
Ethical Diversion: Copyright, Plagiarism, Censorship, and all!
Ethical Diversion:  Copyright, Plagiarism, Censorship, and all! Ethical Diversion:  Copyright, Plagiarism, Censorship, and all!
Ethical Diversion: Copyright, Plagiarism, Censorship, and all!
 
Information Sources
Information SourcesInformation Sources
Information Sources
 
School Library Month 2015
School Library Month 2015School Library Month 2015
School Library Month 2015
 
School libraries under threat: How to ensure survival?
School libraries under threat:  How to ensure survival?School libraries under threat:  How to ensure survival?
School libraries under threat: How to ensure survival?
 
School Library Month
School Library MonthSchool Library Month
School Library Month
 
Inquiry Process Models
Inquiry Process ModelsInquiry Process Models
Inquiry Process Models
 
Inquiry processmodels
Inquiry processmodelsInquiry processmodels
Inquiry processmodels
 
School Libraries under Threat: How to Ensure Survivalk?
School Libraries under Threat:  How to Ensure Survivalk?School Libraries under Threat:  How to Ensure Survivalk?
School Libraries under Threat: How to Ensure Survivalk?
 
What are School Libraries and School Librarians?
What are School Libraries and School Librarians?What are School Libraries and School Librarians?
What are School Libraries and School Librarians?
 
21st Century Learning and Teen Tech Week
21st Century Learning and Teen Tech Week21st Century Learning and Teen Tech Week
21st Century Learning and Teen Tech Week
 
Teen Tech Week 2015: A Public Library Thing?
Teen Tech Week 2015:  A Public Library Thing?Teen Tech Week 2015:  A Public Library Thing?
Teen Tech Week 2015: A Public Library Thing?
 
What are Libraries and Librarians?
What are Libraries and Librarians?What are Libraries and Librarians?
What are Libraries and Librarians?
 
What are Educational Standards . . . and what do they have to do with 21st ce...
What are Educational Standards . . . and what do they have to do with 21st ce...What are Educational Standards . . . and what do they have to do with 21st ce...
What are Educational Standards . . . and what do they have to do with 21st ce...
 
What is Education?
What is Education?What is Education?
What is Education?
 
What are 21stcentury skills?
What are 21stcentury skills?What are 21stcentury skills?
What are 21stcentury skills?
 
Wrapping the Gift? The Role of the School Library and Evaluating the School ...
Wrapping the Gift?  The Role of the School Library and Evaluating the School ...Wrapping the Gift?  The Role of the School Library and Evaluating the School ...
Wrapping the Gift? The Role of the School Library and Evaluating the School ...
 
The Gift of Libraries and Librarians: Learing in the Curriculum
The Gift of Libraries and Librarians:  Learing in the CurriculumThe Gift of Libraries and Librarians:  Learing in the Curriculum
The Gift of Libraries and Librarians: Learing in the Curriculum
 

Recently uploaded

HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...Postal Advocate Inc.
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4MiaBumagat1
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptxmary850239
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Celine George
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Celine George
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxDr.Ibrahim Hassaan
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
Q4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptxQ4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptxnelietumpap1
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 

Recently uploaded (20)

HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
Raw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptxRaw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptx
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptx
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
Q4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptxQ4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptx
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 

Pathfinders to Information: administering reference services in school libraries

  • 1. LIB 640 Information Sources and ServicesSummer 2011 Pathfinders to Information Administering school library reference services
  • 2. July 22, 2011 Pathfinders to Information 2 What is reference service? reference services All the functions performed by a trained librarian employed in the reference section of a library to meet the information needs of patrons (in person, by telephone, or electronically), including but not limited to answering substantive questions, instructing users in the selection and use of appropriate tools and techniques for finding information, conducting searches on behalf of the patron, directing users to the location of library resources, assisting in the evaluation of information, referring patrons to resources outside the library when appropriate, keeping reference statistics, and participating in the development of the reference collection. For an online guide to reference services, see the tutorialORE on the Web, courtesy of the Ohio Library Council. Online Dictionary of Library Sciencehttp://www.abc-clio.com/ODLIS/odlis_r.aspx#refservices
  • 3. July 22, 2011 Pathfinders to Information 3 Elements of Reference Service From ODLIS definition: performed by a trained librarian [Designed] to meet the information needs of patrons answering substantive questions instructing users in the selection and use of appropriate tools and techniques for finding information conducting searches on behalf of the patron directing users to the location of library resources assisting in the evaluation of information referring patrons to resources outside the library when appropriate keeping reference statistics participating in the development of the reference collection
  • 4. July 22, 2011 Pathfinders to Information 4 What is a Reference Collection? ODLIS: Books containing authoritativeinformation not meant to be read cover to cover, such as dictionaries, handbooks, and encyclopedias, shelved together by call number in a special section of the library called the reference stacks. Reference books may not be checked out because they are needed by librarians to answer questions at the reference desk. Their location and circulation status is usually indicated by the symbol "R" or "Ref" preceding the call number in the catalog record and on the spine label. See also: ready reference. http://www.abc-clio.com/ODLIS/odlis_r.aspx#refcollection
  • 5. July 22, 2011 Pathfinders to Information 5 Is the Collection the Books Only? Managing and Analyzing Your Collection:A Practical Guide for Small Libraries and School Media Centers (ALA, 2002): To think of your collection only within the physical boundaries of your library will create a limited view of the collection. You need to consider availability and accessibility when defining your collections. Carol A. Doll and Pamela Petrick Barron.
  • 6. July 22, 2011 Pathfinders to Information 6 Accessibility and Availability? Availability: “If a resource is available, that simply means it exists and can be located.” Accessibility: “For a resource to be accessible, it must be physically present.” Doll and Barron, Managing and Analyzing Your Collection
  • 7. July 22, 2011 Pathfinders to Information 7 What about being virtually present? Accessibility means more than physical access: The ease with which a person may enter a library, gain access to its online systems, use its resources, and obtain needed information regardless of format. In a more general sense, the quality of being able to be located and used by a person. In the Web environment, the quality of being usable by everyone regardless of disability. See the Web Accessibility Initiative (WAI). http://www.abc-clio.com/ODLIS/odlis_A.aspx#accessibility
  • 8. July 22, 2011 Pathfinders to Information 8 Do we still need books? A.B.Credaro In a significant number of schools, there have been reductions in library funding, in favour of increasing the number of computers in libraries. Aging reference books are not being replaced, due to the flawed rationale that Internet access has negated the necessity for such print material. The value of the Internet as a communication tool is beyond dispute. However, it can also be a time-consuming, frustrating, or misleading reference source. Now that we've got the Internet, why do we need Libraries?
  • 9. An update to bookless discussion Do School Libraries Need Books? . . . students roam the stacks less and less because they find it so much more efficient to work online. One school, Cushing Academy, made news last fall when it announced that it would give away most of its 20,000 books and transform its library into a digital center. Do schools need to maintain traditional libraries? What are the educational consequences of having students read less on the printed page and more on the Web? February 10, 2010, 7:00 pm See also Doug Johnson’s blog post, What is a library without books?from February 11, 2010 July 22, 2011 Pathfinders to Information 9
  • 10. July 22, 2011 Pathfinders to Information 10 Collection Development ODLIS: The process of planning and building a useful and balancedcollection of library materials over a period of years, based on an ongoing assessment of the information needs of the library's clientele, analysis of usage statistics, and demographic projections, normally constrained by budgetary limitations. Collection development includes the formulation of selection criteria, planning for resource sharing, and replacement of lost and damageditems, as well as routine selection and deselection decisions. http://www.abc-clio.com/ODLIS/odlis_c.aspx#collecdevel
  • 11. July 22, 2011 Pathfinders to Information 11 What are the phases of collection development? The phases of collection development include: Learning Community Analysis Collection Analysis: Collection Mapping, Inventory Selection Budgeting Process: Budget Planning, Acquisition, Accounting, Funding Sources Collection Maintenance & Weeding Reconsideration
  • 12. July 22, 2011 Pathfinders to Information 12 Selection ODLIS: The process of deciding which materials should be added to a library collection. Selection decisions are usually made on the basis of reviews and standard collection development tools by librarians designated as selectors in specific subject areas, based on their interests and fields of specialization. In academic libraries, selection may also be done by members of the teaching faculty in their disciplines. Very large academic and public libraries may use an approval plan or blanket order plan to assist selectors. Library patrons also recommend titles for purchase, especially in libraries that provide a suggestion box. The opposite of deselection. See also: selection aid and selection criteria. http://www.abc-clio.com/ODLIS/odlis_s.aspx#selection
  • 13. July 22, 2011 Pathfinders to Information 13 Materials Review and Selection Materials review and selection go hand in hand To make the best use of funding, the media specialist must work collaboratively with the teachers to identify needs, review existing resources, select new materials, and build effective learning environments. The key is creating positive working relationships so that the best possible materials are available for students in a timely manner. http://eduscapes.com/sms/access/selection.html
  • 14. July 22, 2011 Pathfinders to Information 14 Check Your Understanding Describe a unit and specific standards. Discuss what types of materials in the library media center might be used in the unit. What kinds of activities would require library media resources? Create a mini-map of the area of the collection. Look for strength and weak areas. Consider the reading level, development level, and interests of the students. Develop a set of criteria for evaluating materials. Open the Word Document titled Selection Criteria. Use this as the basis for your own checklist. http://eduscapes.com/sms/access/selection.html
  • 15. July 22, 2011 Pathfinders to Information 15 School Library Guidelines Empowering Learners: The school library media program models an inquiry-based approach to learning and the information search process. (p. 25) The school library media program includes a well-developed collection of books, periodicals, and non-print material in a variety of formats that support curricular topics and are suited to inquiry learning and users’ needs and interests. (p. 38).
  • 16. The newest national standards July 22, 2011 Pathfinders to Information 16 Standards for the 21st-Century Learneroffer vision for teaching and learning to both guide and beckon our profession as education leaders. They will both shape the library program and serve as a tool for library media specialists to use to shape the learning of students in the school.  http://www.ala.org/ala/aasl/aaslproftools/learningstandards/standards.cfm
  • 17. July 22, 2011 Pathfinders to Information 17 State Standards Kentucky: Academic Expectation 1.1: Students use reference tools such as dictionaries, almanacs, encyclopedias, and computer reference programs and research tools such as interviews and surveys to find the information they need to meet specific demands, explore interests, or solve specific problems.
  • 18. July 22, 2011 Pathfinders to Information 18 Kentucky Standards
  • 19. CHETL in KY School Libraries July 22, 2011 Pathfinders to Information 19
  • 20. July 22, 2011 Pathfinders to Information 20 Other States
  • 21. July 22, 2011 Pathfinders to Information 21 Collection Development Policies Crucial: Every school system should have a comprehensive policy on the selection of instructional materials. It should relate to and include all materials; for example, textbooks, library books, periodicals, films, videocassettes, records, audiocassettes, and CDs. The reason should be obvious: haphazard patterns of acquisition will result in waste because some—perhaps many—materials will overlap in content, or will be unrelated to changing patterns of instruction. ALA Workbook for Selection Policy Writing
  • 22. A Sample Kentucky Policy July 22, 2011 Pathfinders to Information 22
  • 23. July 22, 2011 Pathfinders to Information 23 Selection Tools for Reference Collections
  • 24.
  • 25.
  • 26. July 22, 2011 Pathfinders to Information 26 Weeding
  • 27. July 22, 2011 Pathfinders to Information 27 Evaluating Reference Service Common methods include: Counts of reference questions Periodic inspection of reference section Survey of user satisfaction/willingness to return Observation of performance: Obtrusive: Someone sits and watches (or makes a video of) the librarian Unobtrusive: Use of “mystery patron”, where student proxies ask prepared questions and the librarian has no idea this is an observation See "Reference Evaluation: An Overview" in Assessment and Accountability in Reference Work. Ed. Susan Blandy, Lynee Martine, Mary Strife. New York: Haworth Press, 1992. 141-150 and Reference Librarian. 38 (1992) 151-73
  • 28. July 22, 2011 Pathfinders to Information 28 Marketing Reference Service Advocacy . . . it's important to ask yourself: What are you really advocating, marketing, or promoting? Yourself, your program, your teachers, information, or lifelong learning? What's the purpose of the activity? How will the outcomes of the activity impact students? How does it relate to your mission? Promotion Events Change: Innovating Practices and Evolving Roles Reflection Read Toolkit for School Library Media Programs for the @your library campaign.
  • 29. July 22, 2011 Pathfinders to Information 29 A Reference Service Management Assignment Your school has decided to add a special emphasis for this school year on sex education. For your school library media center, assess your needs, current collection and requirements for updating the reference collection in this area. Would you do this with print resources or online only? What will you do if your choices are challenged? How will you plan your provision of reference service? How would you market it?