Gave a 15 minute intro to mobile applications to some IT execs and wanted to share.

1. Image credit Apple Inc http://www.apple.com/ipad/business/ipad-at-work/presentations.html
Joe Wheeler – jwheeler@ignew.com – 502-272-1121 1

2.  What is a mobile application?
 Mobile adoption and statistics
 Why build a mobile application?
 What should your mobile app do?
 Native application or mobile site?
 Can you build it?
 Distribution
Joe Wheeler – jwheeler@ignew.com – 502-272-1121 2

3.  Application software developed for
handheld devices (smart phones
&tablets) http://en.wikipedia.org/wiki/Mobile_application_development
Apple
Android
HP Blackberry Windows 7
Joe Wheeler – jwheeler@ignew.com – 502-272-1121 3

4. Joe Wheeler – jwheeler@ignew.com – 502-272-1121 4

5. Joe Wheeler – jwheeler@ignew.com – 502-272-1121 5

6. Joe Wheeler – jwheeler@ignew.com – 502-272-1121 6

7. Total Apps Downloads $ To Developers $ To Apple
425,000 14,000,000,000 $3,000,000,000 $1,300,000,000
Total Apps Downloads $ To Developers $ To Google
200,000 3,000,000,000 $21,000,000 $0
Joe Wheeler – jwheeler@ignew.com – 502-272-1121 7

8. Engage with customers
Make $$$
Advertise and notify
Disrupt an aging industry
Image credit Square Inc https://squareup.com
Joe Wheeler – jwheeler@ignew.com – 502-272-1121 8

9. Create internal efficiencies
Integrate through APIs
Enable mobile workforce
Solve your own problems
Image credit EVERNOTE http://evernote.com
Joe Wheeler – jwheeler@ignew.com – 502-272-1121 9

10.  Determine your use cases
› What are my problems
› What can be improved
› Who should use it
› Is there an app already that already does it
 Write a mobile strategy statement
 Determine ROI
Joe Wheeler – jwheeler@ignew.com – 502-272-1121 10

11. Apple Android
Objective-C Java
Windows 7
HP .NET Mobile Web Site
JavaScript Any web language
C, C++ Optimized for mobile
m.flickr.com
amazon.com/gp/aw/h.html
Blackberry
JavaScript
HTML5
CSS
Joe Wheeler – jwheeler@ignew.com – 502-272-1121 11

12.  Do you have mobile dev experience
› Native mobile languages
› Mobile development platforms/interpreters
› Multiple operating systems
 Managing developers license
 Application updates and security
 Application distribution, marketing
Joe Wheeler – jwheeler@ignew.com – 502-272-1121 12

13. Joe Wheeler
Director, New Business Development & Communications
igNew
jwheeler@ignew.com
502-272-1121
Joe Wheeler – jwheeler@ignew.com – 502-272-1121 13