50 Chicago bars and insights from a global happiness study
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Check out Joeri Van den Bergh's How Cool Brands Stay Hot presentation at the Marketingdagen in Utrecht.
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50 Chicago bars and insights from a global happiness study
- 10. Cool
- 11. #146 Cool
- 20. SCENE (T)AP(P) 50 Chicago bars cams recognizing numbers & gender
- 23. R2=.57 R2=.62 R2=.74 InSites Consulting Brand Model tested by path analysis
- 25. Real //Template 1 • Tekst Insert movie Adidas
- 27. //Authenticity for Generation Y Real
- 28. Real
- 32. Real
- 33. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you? Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
- 35. //Human & honest factor of branding & marketing Real
- 37. Real ①Stay true to your roots, but don’t shout //Template 1 • Tekst ②Warm is the new cool ①Be open and respectful, listen (like friends)
- 40. Happy
- 42. Happy
- 43. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorced Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
- 44. Happy
- 50. //The gamification of marketing, business and HR Happy: challenge people !
- 52. Happy //Template 1 • Tekst Insert movie SAF integrated longer
- 54. Happy //Template 1 ①Deliver gratifications = challenges • Tekst ①Don’t use negative emotions ①Everyone likes happy endings!
- 58. Joeri Van den Bergh Follow me on Twitter: @joeri_insites Link with me on LinkedIn http://www.slideshare.net/joerivandenbergh/