This document discusses the advantages of CI-Flexo printing over rotogravure printing, including its ability to print on less expensive and unstable substrates like LDPE, stretch film, and shrink film. CI-Flexo printing offers higher productivity through faster machine make-ready times and set up, enabling more jobs and short run printing. It also provides better color register even on unstable substrates. The document argues that CI-Flexo printing represents a sustainable and cost-effective complement to rotogravure printing that can satisfy print buyers and environmental regulations.