In this new world of working social, it’s no longer acceptable for Intranets to simply link to tools and resources. People expect engagement for real adoption and improved productivity. In this session we’ll look at gamification techniques, social engagement including Yammer integration as well as techniques to increase adoption through a richer interface. We’ll dig into what success looks like with the Top 10 successful Intranet Portals report as a resource as well as recent AIIM data around success and failures in SharePoint deployments. During this webinar, Joel will demonstrate how to engage portal users, gain insights on portal usage and use these insights to improve the portal. He will look at gamification techniques, social engagement including Yammer integration as well as techniques to increase adoption through a richer interface. About Joel Oleson: Joel is a social media strategist, new media mobile guru and global SharePoint evangelist. He is well known in the SharePoint community as an enthusiastic trainer, evangelist and architect, and he maintains a popular blog. Joel is a frequent speaker at popular technical conferences, such as Microsoft TechEd, and often presents to local SharePoint user groups.

1. Boosting Productivity Through
Successful Engaging SharePoint Portals
Joel Oleson
@joeloleson
Yarin Negri
@cardiolog
Recording: http://www.intlock.com/intlocksite/productsandservices/video.asp?vid=9WaX_up6EXY

2. SharePoint Joel
@joeloleson
• First SharePoint Admin
• #1 SharePoint Influencer 2012 by Forbes
Columnist
• Voted Most Popular SharePoint Blogger
2012
• Epic Traveler - TravelingEpic.com – Speaking
and Traveling to over 140 Countries
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3. Agenda
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The Mission and Purpose
The Difference is the Destination
The Strategy
The Crew
The Success

4. The Mission
• What are the goals?
• What resources are required to
achieve the goals
• How will you determine and
measure success or failure

5. 5 Characteristics of Purpose
• Participant magnetism: Motivate people to participate, build
within them a compelling need to participate. If you have to
create interest among users, you've chosen the wrong purpose.
• Community draw: resonate with enough people to catalyze a
community and deliver robust user-generated content. The best
communities are heavily unbalanced - community contributes far
more content than the supporting enterprise
• Organizational value: The purpose should have a clear business
outcome. This is the "what's in it for the organization" clearly
measured and shared with the community as feedback and
motivation
• Promoting evolution: Select purposes that you and the
community can build on
• Low community risk: Choose low risk over high reward
Gartner 2013 “Characteristics of Purpose”

7. Intranet Evolution

8. AIIM Infographic based on
2012 & 2013 Survey
Built for Salient6.com

9. Harsh Reality
feel they have only achieved
a basic deployment
compared to their
original ambitions...
31%
AIIM 2012 Survey

10. Provide and Pray…
• Although social technologies are employed by
70 percent of organizations…
Gartner, Inc. said most social collaboration
initiatives fail because they follow a worst
practice approach of "provide and pray", leading
to a 10 percent success rate.

11. Why Social Collaboration Fails
Social collaboration initiatives that have a clear
and compelling purpose from the outset tend to
succeed. While this may seem obvious, the vast
majority of organizations treat collaboration as
a platform decision, rather than a solution to a
specific business problem or a route to a desired
outcome.
-- “Gartner Says the Vast Majority of Social Collaboration Initiatives
Fail Due to Lack of Purpose”
http://www.gartner.com/newsroom/id/2402115?goback=.gde_39045
92_member_237431818

12. Engaging Ideas… Shared from SPYAM
Brand it
• Company brand and culture
• Responsive Web Design
• Simple Navigation: Easiest place to start for a search or browse
• User Contributed Ideas
• Scorecards and Dashboards / IT Uptime / Project Status
• Favorites
Content is King
• Classifieds
• Cafeteria/Lunch Menu
• Quick Poll / Survey
• Quotes/ Tips
• Most Popular/Top Rated/Most visited – Bubbled up Content search
rollup
• Data mine the most popular links and expose content

13. Marketing Campaigns
• CEO Blog/Video
• Highlights/Featured Articles
• Official and Department and Market/RSS/subscription based news
• Public Press Releases
• Community/Social feeds/Company twitter feed
• Employee of the month/ Featured Employee
• Benefits/ Employee Discounts
• Games: Find Easter egg, Match employee to name, Dilbert / XKCD Comic
Compelling Features and Widgets
• People Search/Expert Finder/Phone Number list
• World Clock/Stocks/Weather
Company Content
• Employee-centric content which impact employee life cycle such as important
forms, payroll links, reimbursements and opinion polls.
• Policies
• Online services/Tools/Apps
• Culture reflected
• Dynamic Content/Navigation/Relevant Contextual Personalized / Personal KPI
dashboard
• Make it everyone’s home page

14. Predictive Search

15. Global Navigation and Notifications
“Feature Bar” built by Darin Dickey, Lance and Jared Buttars
Notifications example from CRN Solutions

16. Easy to Use Navigation

17. Mobile - Responsive Design
http://responsivesharepoint.codeplex.com/

18. The Difference is the Destination!

19. Featured Articles, Events
and Blogs
Leader Boards and Trends
Dev by Beezy.net

20. CEO Blog, Chats
Likes & Comments
Dev by Beezy.net

21. Predictive Results
Featured Apps
Top Intranets Report

22. SharePoint Leader Board

23. Leaderboard Example on Yammer

24. Who is in the Crew?

25. Team + Skills is Critical
It’s not possible to piece together a first-rate
intranet that informs and motivates employees and
increases productivity and sharing unless you have
the staff to design, develop, deploy, write, manage,
and govern. It’s not fair to ask a tiny team to take on
an endeavor as great as designing and managing an
intranet, even if you are “simply deploying” an outof box solution.
- Norman Nielson “Top Intranets Report 2013”

26. Out of Box = Not an Engaging Intranet
Plan for design customization and development to
make SharePoint work well for your organization.
It’s a misconception that any out-of-box product
will be great for an organization; such products
typically require considerable design and
development work.
Indeed, you might need to hire external resources
to help with development.
- Norman Nielson “Top Intranets Report 2013”

27. The Team Running SharePoint lacks
the experience to be successful
“Lack of expertise to maximize its usefulness” is
given as the biggest on-going business issue
How to fix this…
AIIM 2012 Survey SharePoint: un-planned, under-developed and
but not un-popular
11/1/2013
CONFIDENTIAL
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28. Engage & Build Community

29. Learn from Success or Failure

30. Q&A