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Shropshire geeks
- 1. (and various other anecdotes) A brief tour of some of my mistake... @Joel_Hughes of joelhughes.com
- 2. thank you
- 4. ...a brief history of me
- 5. WTF I do?
- 7. Mitsatkes
- 8. Q.What is a mistake?
- 10. What will people think?
- 12. Letting the client go wild
- 14. Collaborating
- 15. It is personal
- 17. How I price work...
- 18. Some people will always think you charge a lot. Always.
- 19. hourly v fixed
- 20. Hourly
- 21. Fixed
- 23. Spec one liners... “There will be an ecommerce element to the website”
- 25. Tactics
- 28. The future?
- 31. Thank you! @Joel_Hughes (twitter/instagram) @Port80events JoelHughes.com G+, FB p.s. am always on the look out to collaborate with people more talented than me (i.e. everybody else in this room)
Hinweis der Redaktion
- I am not God! (do I need this slide?)
- Dragon 32 Degree in computing Worked for AMEX/British Airways
- Talk about Web Strategy?
- This is no “One Perfect Journey(tm)” (change this to it’s not an upward graph?) more like Tube map? Pain of change has bred mistakes (make sure I get in something about the yellow pages) Mention HB&co; WHERE THE MISTAKES HAPPENED??? INDICATE ON DIAGRAM?
- A mistake is not a mistake, it’s a learning opportunity Not trying to be twee My harshest critic
- - Don’t haul your ass over the coals when you fail - And make sure you find time to pat yourself on the back - my mistake
- - The law of averages dictates that we’ll warm to some people more than others - Can’t let fear of what others might say get in your way - mention Twitter workshops etc?
- - closely tied to celebrating victories - (Do I need my diagram about mix of skills etc? In location & time?) - Be positive (but not Mr Alpha male Firm Handshake!) - But we’ve got to set a stall out / we can’t be a mystery / a best kept secret (separate slide) - Big price element here as well; let’s look at that later
- - the spec is the spec is the spec - A. packaged services (benefit is that they’re shrink wrapped and defined) **extra slide** Daz?
- - a prospect or lead is not necessarily the client that you want - bad clients drain you emotionally and they drain you off time & energy to attract and service better clients - Flick knife (invitation to treat) http://en.wikipedia.org/wiki/Fisher_v_Bell ...don’t be afraid to fire a client!
- - Working for yourself can be lonely - working with smarter, more specialised people - rub shoulders with other business owners - freed up my time
- The grand illusion People buy from people People form mental models from the scraps we through out there
- - Packages - filter out the tyre kickers - specification (sorry, no Agile here); need to avoid scope creep
- You does the work, you earns the money You are selling hours timesheet (& arguments!) ...not always liked by clients (how much?)
- Clients like it More task related More risk? Discovery / short order chef Your process is there to help clients and to filter in the good clients
- How busy you are... The value to the client The size of their purse How much hand holding you think they’ll need? How much you like/dislike the client How much you like/dislike the job
- Good for recurring revenue Bad if you don’t package it properly
- “ How much are you looking to invest in this project?” “ Not enough budget; ok, how can we reduce the scope?”
- - Time tracking - Working ON the business not IN the business - Contracts (though I do like Andy Clarke’s)
- Training (UDEMY), 1-n stuff I see a bright future for website design but we seeing a greater componentisation of the web (Google system? Square space)