Presented with Mallory Wood (@mallorywood) at The Web Conference at Penn State. It's all about crossing the invisible ground between the digital and the embodied worlds and creating a relationship with others.

1. We Are What
They See
Interpersonal User Experience

2. Mallory Wood
mStoner
@mallorywood
mStoner.com

3. Joel G Goodman
Austin • Chicago • St Louis • SoCal
@joelgoodman
braverymedia.co

4. Why does this matter?
Admissions
Bursar
Student Life
Financial Aid Advising
Alumni
Academics

5. Why does this matter?
Bursar
Student Life
Financial AidAdvising Alumni
Academics
Admissions MY
UNIVERSITY

6. UX is about the emotional connection.
- aarron walter
“Emotional experiences make a
profound impact on our longterm
memory.”
Why does this matter?

7. Our friend maslow

8. user Experience
hierarchy of needs.
FUNCTIONAL
RELIABLE
USABLE
PLEASURABLE
via Aarron Walter

9. Delight
Constituents

10. Lifetime Engagement Management

11. Prospect Do I know you?
Open You have my attention.
Inquiry I want to know more.
Visitor We should see more of each other.
Applicant I swear, I'm only seeing you.
Enrollee No really, I'm yours.
Matriculant I can't imagine being without you.
Lifetime Engagement Management

12. Graduate I laughed, I cried, you changed my life.
Recent Alumnus The world is hard. I need your help.
Alumnus We used to be so close.
Donor You've done so much, I want to return the favor.
Bequest I want others to have this relationship.
Lifetime Engagement Management

13. Lifetime Engagement Management

14. Creating Positive Emotion:
Admissions

17. Creating Positive Emotion:
College of William and Mary

22. Creating Positive Emotion:
Marketing

25. Creating Positive Emotion:
College of William and Mary

30. Creating Positive Emotion:
Advancement

31. Creating Positive Emotion:
Johns Hopkins University

33. Creating Positive Emotion:
Rensselaer Polytechnic Institute

37. Creating Positive Emotion:
Nazareth College

40. We Are What
They See
Interpersonal User Experience

41. Thank you
mallory.wood@mstoner.com
mStoner
joel@brvry.me
Bravery Media