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Basics of Google Analytics
1.
Joel Cloralt
E-Marketing Coordinator Marketing, Communications & Recruiting FIU Business
2.
Introduction • What do
I need?
3.
Introduction • What
do I need? Javascript Code <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-XXXXXXX-X"); pageTracker._trackPageview(); } catch(err) {}</script>
4.
Now what?
5.
Now what? • Add
the piece of code to all pages you want to track. • Set profiles to segment areas from your site. • Establish your goals. • Use filters. • Tag your links. • Analyze your results.
6.
7.
Demo
8.
Tag your links
9.
Tag your links
10.
Tag your links
11.
Tag your links
12.
Analyzing Results
13.
Analyzing Results • Where
are your visitors coming from? • Website referrals • Search engines • Marketing Campaigns
14.
Analyzing Results • Where
are your visitors located
15.
Analyzing Results • Are
people doing what you want them to do on your website? (Goals)
16.
Analyzing Results • Are
your online efforts working?
17.
Questions?
18.
Thank you!
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