1. 1

2. 2

3. @citygurl you should check
out The Little Door, Yum!
Likes Music
In the audience. Oh Howie,
you are hilarious
#dealornodeal
Likes Instagram
3

4. 4

5. 5

6. 6

7. •
•
7

8. •
•
8

9. 9

10. °
LISTENING
MEASUREMENT COMMUNITY
& ANALYTICS MGMT
INFLUENCER DIGITAL
ENGAGEMENT STORYTELLING
PROGRAM
& EVENT
MGMT
10

11. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
11

12. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
Advertising
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
12

13. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
Segmentation
Content
Interactive
Integration
Enterprise
Organization
ROI
13

14. •
−
−
•
−
−
−
14

15. •
•
•
•
A product of the old social web A product of today’s social web
15

16. •
•
16

17. •
–
–
–
17

18. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Insights
Enterprise
Organization
ROI
18

19. •
•
•
•
•
•
•
19

20. FIRST GENERATION NEXT GENERATION
•
ScarletxVelvet jesssiccaaa
OMG the new Wrangler is so awesome!!!! Jeep rocks! Can’t wait
• to buy one so I can take it skiing this weekend.
•
•
•
• TEXT MINING CAN EXTRACT THESE CONCEPTS
• AND LINK THEM TO JESSICA’S HANDLE
20

21. •
•
•
21

22. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
Segmentation
Interactive
Integration
Segmentation
Enterprise
Organization
ROI
22

23. •
•
•
23

24. •
–
–
•
–
•
24

25. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Interactive
Content
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
25

26. 26

27. •
•
•
–
–
27

28. 28

29. Social Check-Ins via App Entry Level Intermediate Super Fan
Joining Social Communities
Watching or Uploading Videos
Sharing Assets
Making a Purchase
Checking in at an Event
Voting, Rating, Reviewing Items
Referring a Friend
Content Contributions
Time-Specific Behaviors
(Live-Viewing or Chatting)
29

30. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Integration
Insights
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
30

31. TWITTER
FACEBOOK PINTEREST
YOUTUBE
TUMBLR
BLOGGER
NETWORKS GOOGLE
INSTAGRAM
DIGITAL
WIKIPEDIA
4SQUARE
31

32. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Enterprise
Insights
Organization
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
32

33. 33

34. Phase 0: Phase 1: Phase 2:
Phase 3: Phase 4:
Advertising
Content
Insights
ROI
Segmentation
Interactive
Integration
Enterprise
Organization
ROI
34

35. Facebook ROI can be tied to:
•
•
•
•
•
•
35

36. Goals Tactics
•
•
•
•
•
•
•
•
•
•
36

37. 37