1. Driving Engagement
Through Play
Joe Cotellese
Monday, October 21, 13

2. Are You A Gamer?
Monday, October 21, 13

3. What is Gamification?
Monday, October 21, 13

4. Gamification is the integration
of game mechanics to nongame activities.
Monday, October 21, 13

5. Making Boring Products
Monday, October 21, 13

6. Fun
Monday, October 21, 13

7. TK Large Image of
People Playing Games
Monday, October 21, 13

8. Monday, October 21, 13

9. DNA
Monday, October 21, 13

10. “The Lane Game”
Monday, October 21, 13

11. “The Line Game”
Monday, October 21, 13

12. Monday, October 21, 13

13. I’ve No Time For
Foolish Games
Monday, October 21, 13

14. Monday, October 21, 13

15. Monday, October 21, 13

16. Battles
Monday, October 21, 13

17. The Numbers Don’t Lie
• Members average 11
minutes per visit.
• We serve over 2.2
billion page views
each month.
Monday, October 21, 13

18. Ok, I’m Convinced.
How Do I do it?
Monday, October 21, 13

19. Obvious Example is
Leaderboard
Monday, October 21, 13

20. Nitro for Salesforce
Monday, October 21, 13

21. IMDB STARmeter
Monday, October 21, 13

22. HubSpot’s TweetGrader
Monday, October 21, 13

23. There’s more to it...
Monday, October 21, 13

24. Need to Understand
Motivations
•
•
•
•
Monday, October 21, 13
Achievers
Explorers
Socializers
Killers

25. Achievers
Monday, October 21, 13

26. myYearbook Spotlight
Monday, October 21, 13

27. Stack Overflow
Monday, October 21, 13

28. Explorers
Monday, October 21, 13

29. SCVNGR
Monday, October 21, 13

30. LinkedIn “Who’s Viewed Your
Profile?”
Monday, October 21, 13

31. Socializers
Monday, October 21, 13

32. Endomondo
Monday, October 21, 13

33. Killers
Monday, October 21, 13

34. Winners and Losers
Monday, October 21, 13

35. Google Image Labeler
Monday, October 21, 13

36. Player types are not a zerosum game.
Monday, October 21, 13

37. What about 4Square?
Monday, October 21, 13

38. Engagement is Terrible
•
•
•
2.1 Minutes per visit
1.5 Visits per Visitor
Only 5% of US mobile
owners actually use
location based services
on a regular basis
source: comScore December 2012 / Forrester Research
Monday, October 21, 13

39. WIIFM? or WTF am I
doing this?
Monday, October 21, 13

40. Gamification enhances
an experience, it isn’t
THE experience
Monday, October 21, 13

41. Mint Gets It
Monday, October 21, 13

42. Nike Gets It
Monday, October 21, 13

43. Parting Thoughts
Monday, October 21, 13

44. Gamification isn’t a fad
Monday, October 21, 13

45. “[M]ore than 70 percent of
Global 2000 organizations will
have at least one gamified
application.”
Source: Gartner Group
Monday, October 21, 13

46. “Gamification allows consumers to have fun, get
useful information & encourages them to share it
with their friends.”
-Joe Rork, User Experience Engineer, Ford
Monday, October 21, 13

47. Game Over
Monday, October 21, 13

48. @JoeCotellese
www.linkedin.com/in/joecotellese
Monday, October 21, 13