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Mining Solutions A New Approach to Making the Most of Your Research Time SLA,Strategic Technology Alliance, Seattle, 2008 Joe Buzzanga, Product Manager, Elsevier Science and Technology June 17, 2008
Agenda ,[object Object],[object Object],[object Object]
Digital Universe: 10x bigger in 5 years “ Searching for  meaning  in the content of unstructured data like images, video clips, documents, and the numbers and characters in databases is the  rocket   science  of the digital universe.” IDC Source: IDC Whitepaper, The Diverse and Exploding Digital Universe, March 2008
Today’s Researcher? Search for Meaning?
What’s at Stake? Business Week Innovation Scorecard Amazon “Kindle”
Impact on Information Retrieval ,[object Object],[object Object]
Our Goal ,[object Object]
Framework for Information Retrieval ,[object Object],Human Index Search Simple Model Human Index Search Print Collections  Surrogate  Record ,[object Object],Meta Data Content Content
Framework for Information Retrieval Human Index Search Digital Bibliographic A&I  Surrogate  Record Digital Index Hybrid Index Meta Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Results Content
Framework for Information Retrieval ,[object Object],[object Object],[object Object],[object Object],[object Object],Web Search Crawl Digital Index Content Results
Content:How Big is the Web? Today 170 million websites across all domains Source: Netcraft 2 years ago 80 million websites across all domains
Content: Plumbing the Depths Source: Mills Davis, Project 10X
Content: How Big is the Web? ,[object Object],http://www2.sims.berkeley.edu/research/projects/how-much-info-2003/
Crawling in the Dark
The  Key  in Keyword?  ,[object Object],[object Object],[object Object],[object Object]
Results: Mystery Equation mystery clip
Results: Facets
Research and its Discontents 5.5 hours / week * Searching and gathering information * Source: 2007 survey of 6,300 knowledge workers, Outsell, Inc. 4.7 hours / week * Organizing and analyzing and applying information
Introducing illumin8 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Applies Natural Language Processing at Internet Scale!
Typical Search Current general search Get millions of documents to sift through Page 1 Page 2 Page 180,000 … compostable film There is just no way any researcher can read through all this information. It just takes too long!
Illumin8 Uses Natural Language Processing to “read” text Enter search terms Generate  Organized Result Set Products Companies/Organizations Technical Approaches ,[object Object],[object Object],[object Object]
Our Approach ,[object Object],[object Object],[object Object],Search -Crawl -Load Semantic Index Results NLP Applied Problems, Solutions, Benefits NLP Applied Fuse, Classify,  Summarize NLP Applied NLP applied throughout the system: index, query, result set   Content
How does illumin8 work? Full Text Abstracts illumin8 searches on solutions. The solutions are extracted from full text sources, abstracts, web, and patents Internet Patents illumin8 Solution Database 1.1 billion 5 Billion web pages, blogs and forums 3 Million full-text scientific  and technical articles from 1,800 Elsevier journals 33 Million scientific  records from 15,000  peer reviewed journals & more than 4,000 publishers 21 Million patents from 5 world-wide patent offices Extract and Summarize Solutions Search
A Uniform Lens (index) Across Content Sources WEB JOURNAL PATENT ,[object Object],[object Object]
Taking Search Beyond Keyword Indexing ,[object Object],[object Object],[object Object],[object Object],[object Object],Neural Network    used in    handwriting recognition Solution Problem
Natural Language Parsing Help_patterns Succeed2 Correct_problem treatPerson_SAVS positively_influence have_positive_influence protect_sb_against_sth Product_would_do_good provide_sb_with_sth Product_is_shown_to talented_at use_sth_to_do_sth approve_sth rely_on_product_to application_is Product_allows_sb_toVG2 ensure_protagonist A_makes_B_good benefit_of ... Thousands of rules Plus statistical models illumin8 Rules Grammatical Role Role Test Role Assignment provides Capacitive deionization an economical and efficient method for removing salt and impurities from water Solution Benefit Continue … Modal? Check that Verb polarity is positive; this rule would  not  match if the Verb were modal (i.e. only in certain cases), for example if it said  “should provide … but” Check that Subject is not negated; this rule would  not  match if Subject were not positive, for example if it said  “no process provides an economical an efficient …” Check that Object is not antagonistic; this rule would  not  match if Object were, for example  “provides a costly and complicated method” no yes Negated? no yes Antagonistic? no yes Capacitive deionization with carbon aerogel electrodes provides an economical and efficient method for removing salt and impurities from water. Verb Subject Object
Analyzing A Sentence Carrier’s Infinity™ Air Purifier  uses  ultraviolet light  to eliminate  germs  such as  viruses, molds, bacteria, mildew  and  mold spores  from the indoor air of homes and offices, ensuring a higher  indoor air quality . Germ [Problem] Indoor air quality [Benefit] Carrier [Organization] Infinity  Air Purifier [Product] Ultraviolet light [Technology] Virus Mold Bacteria Mildew Makes Uses Solves Provides Kind of Mold spore Concepts, ideas and entities extracted from a single sentence.
DEMO

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Making the Most of Research with New Mining Solutions

  • 1. Mining Solutions A New Approach to Making the Most of Your Research Time SLA,Strategic Technology Alliance, Seattle, 2008 Joe Buzzanga, Product Manager, Elsevier Science and Technology June 17, 2008
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  • 3. Digital Universe: 10x bigger in 5 years “ Searching for meaning in the content of unstructured data like images, video clips, documents, and the numbers and characters in databases is the rocket science of the digital universe.” IDC Source: IDC Whitepaper, The Diverse and Exploding Digital Universe, March 2008
  • 5. What’s at Stake? Business Week Innovation Scorecard Amazon “Kindle”
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  • 11. Content:How Big is the Web? Today 170 million websites across all domains Source: Netcraft 2 years ago 80 million websites across all domains
  • 12. Content: Plumbing the Depths Source: Mills Davis, Project 10X
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  • 18. Research and its Discontents 5.5 hours / week * Searching and gathering information * Source: 2007 survey of 6,300 knowledge workers, Outsell, Inc. 4.7 hours / week * Organizing and analyzing and applying information
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  • 20. Typical Search Current general search Get millions of documents to sift through Page 1 Page 2 Page 180,000 … compostable film There is just no way any researcher can read through all this information. It just takes too long!
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  • 23. How does illumin8 work? Full Text Abstracts illumin8 searches on solutions. The solutions are extracted from full text sources, abstracts, web, and patents Internet Patents illumin8 Solution Database 1.1 billion 5 Billion web pages, blogs and forums 3 Million full-text scientific and technical articles from 1,800 Elsevier journals 33 Million scientific records from 15,000 peer reviewed journals & more than 4,000 publishers 21 Million patents from 5 world-wide patent offices Extract and Summarize Solutions Search
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  • 26. Natural Language Parsing Help_patterns Succeed2 Correct_problem treatPerson_SAVS positively_influence have_positive_influence protect_sb_against_sth Product_would_do_good provide_sb_with_sth Product_is_shown_to talented_at use_sth_to_do_sth approve_sth rely_on_product_to application_is Product_allows_sb_toVG2 ensure_protagonist A_makes_B_good benefit_of ... Thousands of rules Plus statistical models illumin8 Rules Grammatical Role Role Test Role Assignment provides Capacitive deionization an economical and efficient method for removing salt and impurities from water Solution Benefit Continue … Modal? Check that Verb polarity is positive; this rule would not match if the Verb were modal (i.e. only in certain cases), for example if it said “should provide … but” Check that Subject is not negated; this rule would not match if Subject were not positive, for example if it said “no process provides an economical an efficient …” Check that Object is not antagonistic; this rule would not match if Object were, for example “provides a costly and complicated method” no yes Negated? no yes Antagonistic? no yes Capacitive deionization with carbon aerogel electrodes provides an economical and efficient method for removing salt and impurities from water. Verb Subject Object
  • 27. Analyzing A Sentence Carrier’s Infinity™ Air Purifier uses ultraviolet light to eliminate germs such as viruses, molds, bacteria, mildew and mold spores from the indoor air of homes and offices, ensuring a higher indoor air quality . Germ [Problem] Indoor air quality [Benefit] Carrier [Organization] Infinity Air Purifier [Product] Ultraviolet light [Technology] Virus Mold Bacteria Mildew Makes Uses Solves Provides Kind of Mold spore Concepts, ideas and entities extracted from a single sentence.
  • 28. DEMO