From 9/22/11 when I presented to the Northern Virginia Society for Human Resource Management on building your personal brand.

1. Building Your
Brand Using
Social Media
nova shrm, sept 22, 2011
jodi gershsdirectorssocial mediasgannett
@jodiontheweb

2. What is your
brand?
[not your company or
business, but YOUR brand]

3. 1997

4. Who Are You?
Who Do You Want To Be?
Decide and Become.

5. 2007

6. Let’s Talk About You, Inc.
What do people think about when they
think of you?
What do you want them to think about?
YOU are already a brand.

7. The New First Impression
Me

8. What do you believe in?
What is your message?
What makes you unique?
What do you have to offer?
What would your slogan be?

9. Brand Your Brand
Colors
Fonts
Photo
Logo

10. Photo Credit Business Strategy Innovation.

16. where can your brand live?
WorldWideWeb
– Twitter
– Facebook
– LinkedIn
– YouTube
– Blogs

17. Monitor Your Brand
[Reputation]
Marketing/Promoting
vs. Engagement
Consistent Messaging
Authentic You

18. Personal Brand vs.
Professional Job
• one and the same?
• privacy settings

19. Become an Expert
• Blogs
• LinkedIn Groups
• Tweetchats

20. Human Resources
• Recruiting
• Guidelines and Policies

22. First Steps
• Google Yourself
– First screen of results
• Secure your brand
– usernamecheck.com
• Create some accounts
– Twitter, LinkedIn, Facebook

23. I’m jodiontheweb
• www.jodiontheweb.com
• Facebook.com/jodiontheweb
• Facebook.com/jodionthewebdotcom
• Twitter.com/jodiontheweb
• About.me/jodiontheweb
thank you!