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Grow	
  your	
  Reputa-on.	
  Grow	
  your	
  Sales.	
  Grow	
  your	
  Business.	
  	
  
Social Marketing
Using	
  social	
  media	
  to	
  generate	
  leads	
  and	
  improve	
  ROI	
  
People	
  spend	
  more	
  -me	
  on	
  social	
  media	
  	
  
than	
  they	
  do	
  emailing,	
  shopping,	
  and	
  	
  
online	
  gaming	
  combined.	
  
Are	
  you	
  geAng	
  the	
  returns	
  
you	
  want	
  from	
  Facebook?	
  
A	
  new	
  “like”	
  doesn’t	
  exactly	
  equal	
  a	
  new	
  dollar.	
  
Un-l	
  now	
  there	
  have	
  been	
  two	
  problems	
  with	
  
social	
  media:	
  	
  
1.  Small	
  business	
  owners	
  are	
  too	
  busy	
  to	
  make	
  
regular	
  posts	
  
2.  The	
  return	
  on	
  investment	
  isn’t	
  measurable.	
  
In	
  other	
  words,	
  it’s	
  too	
  hard	
  to	
  see	
  if	
  it’s	
  
making	
  you	
  money.	
  
Introducing	
  Social	
  Marke-ng:	
  
The	
  easiest	
  way	
  to	
  create	
  compelling	
  business	
  channels	
  
and	
  find	
  real	
  7me	
  leads.	
  
If	
  you’re	
  serious	
  about	
  making	
  money	
  with	
  social	
  media,	
  
there	
  are	
  three	
  components	
  that	
  are	
  cri-cal	
  to	
  your	
  
success:	
  	
  
1.  Easy	
  publishing	
  and	
  monitoring	
  capabili-es	
  
2.  Profiles	
  with	
  informa-ve	
  and	
  entertaining	
  content	
  
3.  Ac-onable	
  leads	
  that	
  bring	
  in	
  actual	
  dollars	
  
	
  
	
  
Did	
  You	
  Know:	
  
51%	
  of	
  Facebook	
  users	
  are	
  more	
  likely	
  to	
  buy	
  
from	
  brands	
  they	
  follow	
  
64%	
  of	
  Twi<er	
  users	
  are	
  more	
  likely	
  to	
  buy	
  
from	
  the	
  brands	
  they	
  follow	
  
	
  
Part	
  1:	
  Faster	
  Publishing	
  
Monitor	
  and	
  update	
  your	
  Facebook,	
  TwiTer,	
  foursquare,	
  and	
  
Google+	
  accounts	
  from	
  the	
  same	
  window.	
  
	
  
Tip:	
  schedule	
  future	
  posts	
  too.	
  Lots	
  of	
  businesses	
  prefer	
  to	
  set	
  
aside	
  -me	
  on	
  Sundays	
  or	
  Mondays	
  to	
  queue	
  up	
  posts	
  for	
  the	
  
whole	
  week	
  so	
  that	
  they	
  don’t	
  have	
  to	
  worry	
  about	
  it	
  every	
  day.	
  
Part	
  2:	
  Engaging	
  Content	
  
Find	
  ar-cles	
  and	
  conversa-ons	
  that	
  your	
  customers	
  are	
  
interested	
  in	
  and	
  publish	
  them	
  to	
  your	
  own	
  pages.	
  	
  
	
  
Part	
  3:	
  Finding	
  Real	
  Time	
  Leads	
  
Leads	
  pulls	
  in	
  conversa-ons	
  that	
  are	
  happening	
  right	
  now,	
  so	
  you	
  can	
  see	
  
what’s	
  on	
  peoples	
  mind	
  and	
  step	
  in	
  at	
  the	
  right	
  moment.	
  
	
  
Having	
  this	
  data	
  gives	
  you	
  a	
  major	
  advantage.	
  You’ve	
  got	
  detailed	
  direc-ons	
  to	
  
nearby	
  customers	
  who	
  are	
  ready	
  and	
  willing	
  to	
  buy.	
  
Social	
  Media	
  Has	
  Never	
  Been	
  Simpler	
  
Start	
  using	
  a	
  tool	
  that	
  makes	
  sense	
  of	
  all	
  your	
  digital	
  chaTer	
  and	
  turns	
  online	
  
viewers	
  into	
  profitable	
  customers.	
  
●  Monitor	
  Facebook,	
  TwiTer,	
  foursquare	
  and	
  Google+	
  accounts	
  from	
  
the	
  same	
  window	
  
●  Share	
  and	
  schedule	
  posts	
  
●  Discover	
  popular,	
  relevant	
  content	
  	
  
●  Interact	
  with	
  real	
  -me	
  leads	
  
	
  
Get	
  in	
  Contact	
  
Phone:	
  (403)	
  973-­‐6707	
  
Email:	
  info@idmd.ca	
  
www.idmd.ca	
  
	
  

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Social Media Monitoring and Marketing

  • 1. Grow  your  Reputa-on.  Grow  your  Sales.  Grow  your  Business.    
  • 2. Social Marketing Using  social  media  to  generate  leads  and  improve  ROI  
  • 3. People  spend  more  -me  on  social  media     than  they  do  emailing,  shopping,  and     online  gaming  combined.  
  • 4. Are  you  geAng  the  returns   you  want  from  Facebook?   A  new  “like”  doesn’t  exactly  equal  a  new  dollar.   Un-l  now  there  have  been  two  problems  with   social  media:     1.  Small  business  owners  are  too  busy  to  make   regular  posts   2.  The  return  on  investment  isn’t  measurable.   In  other  words,  it’s  too  hard  to  see  if  it’s   making  you  money.  
  • 5. Introducing  Social  Marke-ng:   The  easiest  way  to  create  compelling  business  channels   and  find  real  7me  leads.   If  you’re  serious  about  making  money  with  social  media,   there  are  three  components  that  are  cri-cal  to  your   success:     1.  Easy  publishing  and  monitoring  capabili-es   2.  Profiles  with  informa-ve  and  entertaining  content   3.  Ac-onable  leads  that  bring  in  actual  dollars       Did  You  Know:   51%  of  Facebook  users  are  more  likely  to  buy   from  brands  they  follow   64%  of  Twi<er  users  are  more  likely  to  buy   from  the  brands  they  follow    
  • 6. Part  1:  Faster  Publishing   Monitor  and  update  your  Facebook,  TwiTer,  foursquare,  and   Google+  accounts  from  the  same  window.     Tip:  schedule  future  posts  too.  Lots  of  businesses  prefer  to  set   aside  -me  on  Sundays  or  Mondays  to  queue  up  posts  for  the   whole  week  so  that  they  don’t  have  to  worry  about  it  every  day.  
  • 7. Part  2:  Engaging  Content   Find  ar-cles  and  conversa-ons  that  your  customers  are   interested  in  and  publish  them  to  your  own  pages.      
  • 8. Part  3:  Finding  Real  Time  Leads   Leads  pulls  in  conversa-ons  that  are  happening  right  now,  so  you  can  see   what’s  on  peoples  mind  and  step  in  at  the  right  moment.     Having  this  data  gives  you  a  major  advantage.  You’ve  got  detailed  direc-ons  to   nearby  customers  who  are  ready  and  willing  to  buy.  
  • 9. Social  Media  Has  Never  Been  Simpler   Start  using  a  tool  that  makes  sense  of  all  your  digital  chaTer  and  turns  online   viewers  into  profitable  customers.   ●  Monitor  Facebook,  TwiTer,  foursquare  and  Google+  accounts  from   the  same  window   ●  Share  and  schedule  posts   ●  Discover  popular,  relevant  content     ●  Interact  with  real  -me  leads    
  • 10. Get  in  Contact   Phone:  (403)  973-­‐6707   Email:  info@idmd.ca   www.idmd.ca