On the laws of nature - and all the misconceptions in the media industri. Free FTW!

1. This is a free world
(so what are you talking about?)

2. M Y M ISSIO N

3. The laws of nature

4. WH AT I H E AR D
The laws of nature
• Journalism is expensive
• Content is king
• Google is the enemy
• Revenue is lost from print to digital
• The failure of the ad model
• Newsmedia is a pillowstone of democracy

5. N UL ÄGE T

6. WH AT I H E AR D
The laws of nature
• Journalism is expensive
• Content is king
• Google is the enemy
• Revenue is lost from print to digital
• The failure of the ad model
• Newsmedia is a pillowstone of democracy

7. FR AMT I DE N ?

8. CO N TE N T I S K I NG

9. CO N TE N T I S K I NG

10. WH AT I H E AR D
The laws of nature
• Journalism is expensive
• Content is king
• Google is the enemy
• Revenue is lost from print to digital
• The failure of the ad model
• Newsmedia is a pillowstone of democracy

11. GO O GLE A S T HE E N E M Y
Hubert Burda:
” Google is not too powerful, Google is
opening new markets for us. We have to
be creative everyday to build our brands
for meeting the new markets that Google
bring us
The problem is that we don't understand
that software is what is most important.
People think that a website with 40
editors is better than 20 editors. And
then Google comes and take over the
world with an algorithm. Nobody in my
business vicinity has written an
interesting algorithm.”

12. WH AT I H E AR D
The laws of nature
• Journalism is expensive
• Content is king
• Google is the enemy
• Revenue is lost from print to digital
• The failure of the ad model
• Newsmedia is a pillowstone of democracy

13. FO RM P RIN T TO DIGI TAL

14. FR AMT I DE N ?

15. WH AT I H E AR D
The laws of nature
• Journalism is expensive
• Content is king
• Google is the enemy
• Revenue is lost from print to digital
• The failure of the ad model
• Newsmedia is a pillowstone of democracy

16. T HE AD M O DE L ( FAI LE D)

17. WH AT I H E AR D
The laws of nature
• Journalism is expensive
• Content is king
• Google is the enemy
• Revenue is lost from print to digital
• The failure of the ad model
• Newsmedia is a pillowstone of democracy

18. SUSTAI NAB LE BUSI NE SS

19. WH AT I H E AR D
The laws of nature
• Journalism is expensive
• Content is king
• Google is the enemy
• Revenue is lost from print to digital
• The failure of the ad model
• Free conversation is a pillowstone of
democracy

20. I S TH IS YOU ?

21. 50%
55%
60%
65%
70%
75%
80%
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
H AR D F AC TS

22. H ISTOR Y
” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”

23. N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters
• Walk the talk

24. WH E RE IS E VE R YON E

25. N OTE S TO ME DIA
Monetize the audience
Not the content
(the users money may not be the best currency...)

26. N OTE S TO ME DIA
It's not a law of nature
that Google ads are smart
and ours are stupid.
So why is it still so?

27. TH AN KS
http://mindpark.se
http://jardenberg.se
joakim@jardenberg.com
@jocke
jardenberg@googlewave.com
+46 735 187700