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2013
SUMMER
SUMMER 2013
BEACH
Release Date Code Product
JPN
Retail
Price
Shade
2013/5/1
Limited APAAQA EYE GLOSS & LIP GLOSS DUO $34.00 5
Limited APAAQB EYELINER WP & EYE CRAYON DUO $25.00 5
Limited APABNG NAIL ENAMEL $14.00 5
Limited APAAVJ SMOOTHING BASE $30.00 1
Limited APACBD FRAGRANT HAIR & BODY MIST $28.00 ―
Limited APADZA BLOTTING PAPER 2013 $5.00 ―
SUMMER 2013
BEACH
EYE GLOSS & LIP GLOSS DUO
Creating cool summer styles in eye-
popping retro shades has never been
easier with the new Paul & Joe
Limited Edition Eyeliner WP & Eye
Crayon Duo. Unique, vintage-
inspired pairings of ultra-saturated
color to perfect your warm weather
appearance – the eye liner adds
definition, while the eye crayon
doubles as an additional liner or a
smooth, glossy shadow.
This dynamic duo is water resistant
so that you will be picture perfect
wherever your seaside travels take
you!
PAUL & JOE EYE GLOSS & LIP GLOSS DUO
APAAQA
5shades
EYE GLOSS 3.3 g
LIP GLOSS D 2.5 g
001 Santa Monica 002 Nice
003 Monaco 004 Maui 005 Bahamas
For eyes and lips no less impressive than
a shining blue ocean reflecting the mid-
summer sun.
EYE GLOSS
LIP GLOSS
EYE GLOSS and LIP
GLOSS D: Same basic
formula as EYE GLOSS
DUO (APABEX) and LIP
GLOSS G (APABTB),
respectively
Suntanned California girls Purple sky at sunset
Beautiful sand beach Bright orange sunset Flamingos = the Bahamas’ national bird
Shimmering gold x Coconut beige Sunshine yellow x papaya orange White beach x Flamingo pink
Golden rose x Sun-kissed pink Sunset purple x Hot pink
Creating cool summer styles in eye-
popping retro shades has never
been easier with the new Paul &
Joe Limited Edition Eyeliner WP &
Eye Crayon Duo. Unique, vintage-
inspired pairings of ultra-saturated
color to perfect your warm weather
appearance – the eye liner adds
definition, while the eye crayon
doubles as an additional liner or a
smooth, glossy shadow. This
dynamic duo is water resistant so
that you will be picture perfect
wherever your seaside travels take
you!
LIMITED EDITION EYELINER WP & EYE CRAYON DUO
PAUL & JOE EYELINER WP & EYE CRAYON DUO
APAAQB
5shades
EYELINER WP 0.7 g
EYE CRAYON 0.7 g
001 Saint-Tropez 002 Fiji
003   Cyprus 004 Las Palmas 005 Santorini
EYE CRAYON EYE LINER WP
Nude beige x Copper brown Sandy brown x Lagoon pink
Olive green x Sunrise orange Palm leaf x Ocean blue Charcoal gray x Turquoise green
An exclusive French resort adored by Brigitte Bardot An island nation of Oceania
An island in the eastern Mediterranean
Sea, south of Turkey
A city on the island of Gran Canaria, one of the
Spanish Canary Islands
A volcanic island at the southernmost point of the
Cyclades islands on the Aegean Sea (Greece)
Turn heads up and down the beach with the magic of
Beach Baby’s playful pop colors.
LIMITED EDITION NAIL ENAMELS
Ride the tides of the worlds’ most
beautiful beaches with this sixties-
inspired collection of pretty pastel
Nail Enamels. Retro renditions of
orange, aqua, opal, muted
lavender and blush round out this
perfect polish collection that is
fresh and fun with a vintage flare.
From the art deco beat of Miami to
the ultra-luxurious lifestyle in
Mauritius, the Paul & Joe Spring
2013 Nail Enamel collection is
sure to have you looking as hot as
the summer sun.
PAUL & JOE LIMITED EDITION NAIL ENAMEL
APABNG
10 ml    5 shades
Enamel your nails with retro and pop summer shades.
They are perfect for beach parties held under the
bright sunlight.
Same bottle shape as NAIL ENAMEL (APAANH)
Different cap colors
031 Miami
Same basic formula as NAIL ENAMEL (APAANH/APIANH)
032 Caribbean
033 Bermuda 034 Mauritius 035 Rio
Sun-bleached purple Aqua green
Passion pink Baby pink Carnival orange
Rio de Janeiro, a city in Brazil
An African country that forms part of the Mascarene
Islands in the Indian Ocean
Located south of the Gulf of Mexico, adjacent to the
Atlantic Ocean
A resort city in Florida, USA
British territory in the northern Atlantic Ocean
Achieve the perfect palette this season with
the latest skin refining solution from Paul &
Joe. The Limited Edition Smoothing Base is a
foundation primer with a pore minimizing
formula that instantly erases discoloration
and dark spots.
Delicate Apricot and White Lily Extract supply
skin with a healthy drink of hydration while
Apricot and Jojoba oils help skin retain
moisture. The result is smooth, even toned
skin that is prepped for a pretty face of
flawless makeup!
 
LIMITED EDITION SMOOTHING BASE
<How to use><How to use>
Take the desired amount onto a fingertip and apply evenly over pores and other tonallyTake the desired amount onto a fingertip and apply evenly over pores and other tonally
uneven areas.uneven areas.
PAUL & JOE
SMOOTHING BASE
APAAVJ
30 ml 1 shade
001  
Natural
● A foundation base to cover uneven or dark spots around pores
● Smooth, oil-free finish
● Goes on smoothly and easily and supplies pores with sufficient
moisture
● Hides pores and keeps skin oil-free for long periods
Keeps skin fresh, smooth and moist.
With a little technique, this smoothing base
covers pores and keeps the skin oil-free.
FRAGRANCE HAIR & BODY MIST
Fresh, fruity and floral, oh my! The new
Limited Edition Fragrance Hair & Body
Mist from Paul & Joe is the must-have
moisturizing fragrance duo of the
season, perfect for the body, hair,
everywhere!
Finally, fragrance meets hydration with
this sensually scented mist that features
lush herbal top notes of lavender,
bergamot and citrus; marine and floral
middle notes of jasmine, neroli and rose;
and earthy bottom notes of amber and
musk. Envelop your body in this
invigorating mist, which is sure to
refresh even the hottest of summer
nights.
PAUL & JOE FRAGRANCE HAIR & BODY MIST
APACBD
50 ml
Aromatic summer scent makes your
summer more enjoyable.
● A fragrant mist to spray on your hair and body
● Containing moisturizing ingredients to keep your hair and skin
moisturized
Refresh your mood with fresh herbal and
floral scents.
A blend of lavender, orange, and peach
scents offers a natural and refreshing
fragrance that envelops the body.
ウッディ、アンバー、ムスク 等
マリン
フローラル
ネロリ、プチグレン、ローズ、ジャスミン( 等)
Top Note
Middle Note
Last Note
Woody, Amber, Musk, etc.
MarineMarine
FloralFloral
((Neroli, petit grainNeroli, petit grain, rose, jasmine, etc.), rose, jasmine, etc.)
Herbal GreenHerbal Green
((LavenderLavender, rosemary, cassis, etc.), rosemary, cassis, etc.)
CitrusCitrus
((OrangeOrange, bergamot, lemon, etc.), bergamot, lemon, etc.)
FruityFruity
((PeachPeach, apple, melon, etc.), apple, melon, etc.)
PAUL &
JOE
BEAUTE
BLOTTING
PAPER
2013
(REFILL)
PAUL & JOE BLOTTING PAPER 2013 (REFILL)
APADZA
Blotting paper with a charming dolphin
design to lift your mood.
Instantly transport yourself to
the bright days of summer
with the adorable dolphin-
printed Summer 2013 Blotting
Papers from Paul & Joe.
This season you can soak up
more than just the sun, Paul
& Joe’s super absorbent
papers lift dirt and oil from to
reveal shine-free skin. Pack
these papers in your purse or
beach bag to freshen up
anywhere – even on-the-go!
 
For this season, we have a new Paul & Joe promotional
– Summer Pouch 2013! (cost $7.00) in the order sheet.
SUMMER POUCH GWP

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13 su information book beach baby (uo)

  • 3. Release Date Code Product JPN Retail Price Shade 2013/5/1 Limited APAAQA EYE GLOSS & LIP GLOSS DUO $34.00 5 Limited APAAQB EYELINER WP & EYE CRAYON DUO $25.00 5 Limited APABNG NAIL ENAMEL $14.00 5 Limited APAAVJ SMOOTHING BASE $30.00 1 Limited APACBD FRAGRANT HAIR & BODY MIST $28.00 ― Limited APADZA BLOTTING PAPER 2013 $5.00 ― SUMMER 2013 BEACH
  • 4. EYE GLOSS & LIP GLOSS DUO Creating cool summer styles in eye- popping retro shades has never been easier with the new Paul & Joe Limited Edition Eyeliner WP & Eye Crayon Duo. Unique, vintage- inspired pairings of ultra-saturated color to perfect your warm weather appearance – the eye liner adds definition, while the eye crayon doubles as an additional liner or a smooth, glossy shadow. This dynamic duo is water resistant so that you will be picture perfect wherever your seaside travels take you!
  • 5. PAUL & JOE EYE GLOSS & LIP GLOSS DUO APAAQA 5shades EYE GLOSS 3.3 g LIP GLOSS D 2.5 g 001 Santa Monica 002 Nice 003 Monaco 004 Maui 005 Bahamas For eyes and lips no less impressive than a shining blue ocean reflecting the mid- summer sun. EYE GLOSS LIP GLOSS EYE GLOSS and LIP GLOSS D: Same basic formula as EYE GLOSS DUO (APABEX) and LIP GLOSS G (APABTB), respectively Suntanned California girls Purple sky at sunset Beautiful sand beach Bright orange sunset Flamingos = the Bahamas’ national bird Shimmering gold x Coconut beige Sunshine yellow x papaya orange White beach x Flamingo pink Golden rose x Sun-kissed pink Sunset purple x Hot pink
  • 6. Creating cool summer styles in eye- popping retro shades has never been easier with the new Paul & Joe Limited Edition Eyeliner WP & Eye Crayon Duo. Unique, vintage- inspired pairings of ultra-saturated color to perfect your warm weather appearance – the eye liner adds definition, while the eye crayon doubles as an additional liner or a smooth, glossy shadow. This dynamic duo is water resistant so that you will be picture perfect wherever your seaside travels take you! LIMITED EDITION EYELINER WP & EYE CRAYON DUO
  • 7. PAUL & JOE EYELINER WP & EYE CRAYON DUO APAAQB 5shades EYELINER WP 0.7 g EYE CRAYON 0.7 g 001 Saint-Tropez 002 Fiji 003   Cyprus 004 Las Palmas 005 Santorini EYE CRAYON EYE LINER WP Nude beige x Copper brown Sandy brown x Lagoon pink Olive green x Sunrise orange Palm leaf x Ocean blue Charcoal gray x Turquoise green An exclusive French resort adored by Brigitte Bardot An island nation of Oceania An island in the eastern Mediterranean Sea, south of Turkey A city on the island of Gran Canaria, one of the Spanish Canary Islands A volcanic island at the southernmost point of the Cyclades islands on the Aegean Sea (Greece) Turn heads up and down the beach with the magic of Beach Baby’s playful pop colors.
  • 8. LIMITED EDITION NAIL ENAMELS Ride the tides of the worlds’ most beautiful beaches with this sixties- inspired collection of pretty pastel Nail Enamels. Retro renditions of orange, aqua, opal, muted lavender and blush round out this perfect polish collection that is fresh and fun with a vintage flare. From the art deco beat of Miami to the ultra-luxurious lifestyle in Mauritius, the Paul & Joe Spring 2013 Nail Enamel collection is sure to have you looking as hot as the summer sun.
  • 9. PAUL & JOE LIMITED EDITION NAIL ENAMEL APABNG 10 ml    5 shades Enamel your nails with retro and pop summer shades. They are perfect for beach parties held under the bright sunlight. Same bottle shape as NAIL ENAMEL (APAANH) Different cap colors 031 Miami Same basic formula as NAIL ENAMEL (APAANH/APIANH) 032 Caribbean 033 Bermuda 034 Mauritius 035 Rio Sun-bleached purple Aqua green Passion pink Baby pink Carnival orange Rio de Janeiro, a city in Brazil An African country that forms part of the Mascarene Islands in the Indian Ocean Located south of the Gulf of Mexico, adjacent to the Atlantic Ocean A resort city in Florida, USA British territory in the northern Atlantic Ocean
  • 10. Achieve the perfect palette this season with the latest skin refining solution from Paul & Joe. The Limited Edition Smoothing Base is a foundation primer with a pore minimizing formula that instantly erases discoloration and dark spots. Delicate Apricot and White Lily Extract supply skin with a healthy drink of hydration while Apricot and Jojoba oils help skin retain moisture. The result is smooth, even toned skin that is prepped for a pretty face of flawless makeup!   LIMITED EDITION SMOOTHING BASE
  • 11. <How to use><How to use> Take the desired amount onto a fingertip and apply evenly over pores and other tonallyTake the desired amount onto a fingertip and apply evenly over pores and other tonally uneven areas.uneven areas. PAUL & JOE SMOOTHING BASE APAAVJ 30 ml 1 shade 001   Natural ● A foundation base to cover uneven or dark spots around pores ● Smooth, oil-free finish ● Goes on smoothly and easily and supplies pores with sufficient moisture ● Hides pores and keeps skin oil-free for long periods Keeps skin fresh, smooth and moist. With a little technique, this smoothing base covers pores and keeps the skin oil-free.
  • 12. FRAGRANCE HAIR & BODY MIST Fresh, fruity and floral, oh my! The new Limited Edition Fragrance Hair & Body Mist from Paul & Joe is the must-have moisturizing fragrance duo of the season, perfect for the body, hair, everywhere! Finally, fragrance meets hydration with this sensually scented mist that features lush herbal top notes of lavender, bergamot and citrus; marine and floral middle notes of jasmine, neroli and rose; and earthy bottom notes of amber and musk. Envelop your body in this invigorating mist, which is sure to refresh even the hottest of summer nights.
  • 13. PAUL & JOE FRAGRANCE HAIR & BODY MIST APACBD 50 ml Aromatic summer scent makes your summer more enjoyable. ● A fragrant mist to spray on your hair and body ● Containing moisturizing ingredients to keep your hair and skin moisturized Refresh your mood with fresh herbal and floral scents. A blend of lavender, orange, and peach scents offers a natural and refreshing fragrance that envelops the body. ウッディ、アンバー、ムスク 等 マリン フローラル ネロリ、プチグレン、ローズ、ジャスミン( 等) Top Note Middle Note Last Note Woody, Amber, Musk, etc. MarineMarine FloralFloral ((Neroli, petit grainNeroli, petit grain, rose, jasmine, etc.), rose, jasmine, etc.) Herbal GreenHerbal Green ((LavenderLavender, rosemary, cassis, etc.), rosemary, cassis, etc.) CitrusCitrus ((OrangeOrange, bergamot, lemon, etc.), bergamot, lemon, etc.) FruityFruity ((PeachPeach, apple, melon, etc.), apple, melon, etc.)
  • 15. PAUL & JOE BLOTTING PAPER 2013 (REFILL) APADZA Blotting paper with a charming dolphin design to lift your mood. Instantly transport yourself to the bright days of summer with the adorable dolphin- printed Summer 2013 Blotting Papers from Paul & Joe. This season you can soak up more than just the sun, Paul & Joe’s super absorbent papers lift dirt and oil from to reveal shine-free skin. Pack these papers in your purse or beach bag to freshen up anywhere – even on-the-go!  
  • 16. For this season, we have a new Paul & Joe promotional – Summer Pouch 2013! (cost $7.00) in the order sheet. SUMMER POUCH GWP